According to the Media Partners Asia (MPA) Dish TV still owns the top position in the industry collecting 28.2 per cent of market share. Following footsteps of Dish TV, it was revealed that TataSky gathering 19-20 per cent of market share was also doing quite. Compare to Reliance’s Digital TV which was dropped to 5th position (from 4th) with only a 9.5 per cent share.
MPA indicated a fair result for Airtel Digital TV and Sun Direct each having about 16 per cent share of the market while Videocon’s D2H operation with remarkable growth of 11.4 per cent.
According to MPA, “Price increases were applied by India’s major DTH operators in November 2011, while also lowering trade margins by INR200-250 per new subscriber would boost average revenue per user (ARPU) figures and will help offset the rising subscriber acquisition costs from a depreciating rupee.”
This year also sees the obligatory roll out of digital TV to India’s cable players, and is seen by many as representing a growth opportunity for DTH. Multi system cable operators (MSOs) are anticipating a 15-20 per cent loss of cable subscribers to DTH during the first phase, which requires the digitisation of Delhi, Mumbai, Kolkata and Chennai by June this year.