Exclusive Interview: Nitin Purswani, Founder of eCommerce Platform Zepo.in

Nitin Purswani ,  Founder of India’s newest eCommerce platform for small businesses Zepo.in, comes from a small business background. Just after his BCom, Nitin started a t-shirt business which involved manufacturing Marathi slogan t-shirts and supplying them to retailers & wholesalers in Pune, Nashik & Mumbai. Though this went well, it remained a small business. During the same time, Nitin also tried his hand at a web-startup called Bijness.in, which unfortunately failed, but taught him a lot of things. Zepo is his third attempt at entrepreneurship.

Wirelessduniya spoke to Nitin Purswani on Zepo as a platform and their future plans.


WD: What is Zepo.in all about? What problem are you solving?

 Nitin: In one simple line, Zepo is an ecommerce platform which helps small businesses and entrepreneurs open their online stores in 5 minutes and start selling online easily. But there is a lot more to Zepo, than just being an ecommerce platform!

When we started Zepo, we saw a set of problems that our target audience – retailers, small manufacturers, brands and first generation entrepreneurs – were facing. These problems were holding them back from leveraging ecommerce for their brands; and problems for which easy solutions weren’t anywhere in sight.

So we went ahead and made the list of problems, and took them head-on one by one.

What Problem?


How did Zepo solve it?

Opening & managing an online store is super complicated


Easiest user interface. If you can use Facebook, you can run an online store using Zepo.
Opening an online store costs a bomb


Better and affordable pricing plans. And providing value for every penny
The cheaper solutions built ugly stores


Launched awesome new themes and allowed basic customizationLaunch new themes every week
Payment Gateway A/C in India is a luxury. Very expensive.


Give Free PayTM PG at 3% TDR with Setup Fee and AMC waived offSaves upto 25k for our users
Opening a Payment Gateway A/C is a headache. Lots of paperwork.


Sorry, couldn’t do much about this due to RBI regulations regarding PGThough, working on the same
Giving not just limited, but complete control over the design of online stores

Coming Soon

Allow customization by giving them HTML and CSS access for their storesWe have delivered halfway by creating beautiful themes for our stores
Getting logistics in place is a major hassle


Associated with Blue Dart to provide logistics support for all our store owners
Costs for shipping and delivering are sky high


Driving quality traffic to the store is a task

Coming Soon

We are figuring out ways to help our store owners market their brands


WD: Tell us the story of how it started? And the challenges you have faced?

Niting: Before Zepo, we were a small t-shirt manufacturing firm. We know from our experience, the harassment small businesses face at the hands of web-developers, designers and payment gateway providers. We realize how painstakingly difficult and time consuming it can be to take a business online in India.

Though at that time, there were some e-commerce solutions. But the international ones were generic solutions and weren’t customized to cater to the needs of Indian businesses. As far as the Indian solutions were concerned, they didn’t deliver well in the 3 most essential areas – user experience and simplicity of platform, customer service and pricing. This scenario hasn’t changed much since then.

And hence, we decided to take up these problems & solve them. So in June 2011, we approached The Morpheus, got incubated in their batch 6 and received a small funding of INR 5 lakhs. We put in some of our own money too. And then began our Journey. It took us 6 months to build the version 1.0 of this entire platform. In January, 2012 – we launched Zepo. Since then, there has been no looking back and what an exciting roller coaster ride it has been! We also raised a small seed round from One97 Mobility Fund.

You see, we have a different theory about ecommerce in India. You already have the poster boys of Indian ecommerce, Flipkart, Myntra and the likes. The Aggregators. Let’s call it ‘e-commerce as a Business’. It’s the blood bath that you see on the top – the battle between the biggies, where the game is all about the last man standing.

We believe in a more sustainable and sensible use of e-commerce – ecommerce as a Channel – where retailers, small manufacturers and brands use ecommerce to solve real problems in their business. They use it just like another medium of taking orders, LIKE A TELEPHONE!

With Zepo, our dream is to see every small business in India using this wonderful medium beneficially.

When we started out, we had 3 big challenges to solve:

  1.      Simplicity of the interface
  2.      Building the entire eco-system
  3.     Keeping it cost efficient

Fortunately, we have been very lucky to have a great team onboard – wonderful people kept joining us on our Journey, and today, we have a kick-ass team of 12 rockstars, that drive the company everyday. The mentors & investors have been equally supportive. What else would anyone need to create a real startup!  🙂

WD: Who are the Founders and their backgrounds?

Nitin: I am the sole founder. And I come from a commerce background. I don’t understand code and I have neither written a line of code, ever. But I love creating tech products.

 WD: How is your site so different when there are already ecommerce platforms like Martjack & Buildabazaar selling similar products?

Nitin: Agreed that there are other ecommerce platforms, in India and abroad, who are doing the same thing. But our focus is on this BIG niche ignored by the biggies – small businesses, entrepreneurs and first generation start-ups in India. These are artists, designers and entrepreneurs born out of modest Indian roots. They don’t have money to throw around but are doing amazing things with their limited resources. We aim to give this niche, a more specialized and effective solution than the generic ones – from integrated logistics solutions, integrated Indian payment gateways and pricing for the worth conscious Indian.

And it’s more than just integrating a payment gateway and partnering with a logistics firm. Every little thing we do – right from creating designs, stores, dashboard, providing service – we do it keeping in mind the average Indian internet user. The simplicity of our user-interface is our biggest USP. One of our store owners actually lets her 4 yr old handle the Zepo online store for her! We are that simple.

In other words, we gave up the breadth of the market in order to make our offering more compelling for India. Someone like Shopify would have trouble following us down that path, as that would mean forking their codebase and attention. And for the likes of Martjack or Build-a-Bazaar – we beat them hands down on all the 3 essential factors – simplicity of platform, customer service and pricing.

If you’d like to checkout a feature-to-feature comparison with all our competitors, you can check it out here.

 WD: What technology platform is your site built on? Is it in-house?

Nitin: We have built our entire platform on JAVA. Yes, we have built it completely in-house. We have been working tirelessly from the last 18 months now, building this wonderful platform. And we still have a long way to go.

 WD: What initiatives are you planning in the next 2-3 years?

Nitin: All our plans – the short, the medium and the long term plans are towards solving one sole objective – simplify e-commerce for small businesses in India.

And the real game will begin when we’ll have 10,000 small Indian enterprises carrying out their online businesses actively using Zepo. At that point, we’ll have an unmatched leverage over Indian e-commerce. And we can continue to tune it to benefit the small businesses, for every vertical related to e-commerce – payment gateways, logistics, marketing, etc.

To be more specific, the initiatives planned in coming 2-3 years are:

–          Making the Zepo platform even better and more flexible

–          Launch the app marketplace to allow app developers to offer their product to store owners

–          Launch the Theme marketplace to allow the designer community to serve the store owners

–          Solving the next big problem for store owners – helping them get business to their online stores


WD: Which locations is it available?

Nitin: We are available to all brands and entrepreneurs in India who wish to go online.

 WD: What is your Marketing/Promotional approach?

Nitin: As a small startup, we completely depend upon our users for helping us spread the word. We do not have loads of VC cash to burn on ads & customer acquisitions. Our strategy is simple – build something remarkable that’s worth being talked about. And yes, our success also depends upon you – the bloggers community. 🙂

We have gained this traction till date & got our early adopters of around 200 paid users without any PR, any advertisement or any spend towards digital marketing. It has purely been via word-of-mouth – which testifies the beauty of product & reliability of service.

WD: Did you raise any funding?

Nitin: Yes, we are backed by by The Morpheus and One97 Mobility fund.

WD: If you want to raise funds do you want to be contacted by Investors ?

Nitin: Though we aren’t currently raising any funds, we are fine if any investor would want to catch-up with us


If you have any questions for Nitin, please post it on the comments section. You can also connect with Nitin on Linkedin.

Want to get interviewed by us ? write to us .

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Startup ecosystems around the world fast challenging Silicon Valley, Bangalore at 19th Position

StartupResearch launched couple of days back by the Startup Genome and Telefónica Digital reveals that while Silicon Valley is still the world’s largest and most-influential start-up ecosystem, it no longer wields the power and influence it once did. Flourishing communities in Latin America, Europe, the Middle East and Asia have grown considerably over recent years and are now beginning to challenge Silicon Valley’s domination in technology innovation.

The Startup Ecosystem Report 2012 argues that this trend suggests that countries are shifting from service-based economies to become increasingly driven by a new generation of fast-moving software and technology organisations.

The report finds that Tel Aviv, a highly advanced ecosystem, is the leading alternative to Silicon Valley, while on Silicon Valley’s doorstep, flourishing communities in New York and Los Angeles mean the USA is home to three of the largest ecosystems in the world. Across the Atlantic, London is by far the largest startup ecosystem in Europe, although its output is still just a third of that of Silicon Valley. Outside of the more traditional markets, Sao Paulo’s startup ecosystem is growing rapidly and creates more jobs for the local community than Silicon Valley does for its own.

The report identifies the ecosystem factors which have contributed to the success of Silicon Valley and uses it as a baseline to compare how well suited other cities are to fostering entrepreneurs. On this basis the top 20 start-up ecosystems in the world are:

1.      Silicon Valley

  1. Tel Aviv
  2. Los Angeles
  3. Seattle
  4. New York City
  5. Boston
  6. London
  7. Toronto
  8. Vancouver
  9. Chicago
  10. Paris
  11. Sydney
  12. Sao Paulo
  13. Moscow
  14. Berlin
  15. Waterloo (Canada)
  16. Singapore
  17. Melbourne
  18. Bangalore
  19. Santiago

In-depth research provides tangible findings for entrepreneurs, investors and policy makers

The Startup Genome, in partnership with Telefonica Digital, engaged with more than 50,000 entrepreneurs across the world to understand how well placed different ecosystems are to support the development and success of startups. Users of the StartupCompass.co – a business intelligence tool for startups – submitted information on their organisations based upon a range of factors, including financial, sales, marketing, product, business model, team, and market information.

Some of the key findings of the report are as follows:

  • Even well-developed ecosystems such as New York and London are suffering from a funding gap: they each have more than 70% less ‘risk’ capital available for early-stage, pre-product-market fit startups
  • Silicon Valley’s success to date can be attributed in part to the attitude of its entrepreneurs. Founders in Silicon Valley work longer than anywhere else, with an average day lasting 9.94 hours. Motivationally, they tend to be driven by impact rather than product
  • New York can claim to be the global capital for female tech entrepreneurs. Nearly a fifth of New York’s entrepreneurs are women and it is home to twice as many female-run startups as Silicon Valley
  • Santiago is a great example of an ecosystem kick-started by policy makers, with Start-up Chile creating a strong support network for entrepreneurs. Santiago startups have 4.81 mentors on average, nearly 25% more than Silicon Valley
  • Silicon Valley has left its imprint on all global startup ecosystems. Berlin (4%) and Sao Paulo (7%) have the least founders that lived in Silicon Valley, Singapore (33%) and Waterloo (35%) have the most entrepreneurs that were previously based in Silicon Valley
  • Even though Singapore has a relatively well-established funding environment, the risk tolerance of founders is the lowest within the top 20 ecosystems

Mapping key startup trends around the world

“I am really excited to reveal these insights around how global technology startup ecosystems stack up. Our hope is by completing the first data-driven, comparative study of this global phenomenon we will help to facilitate a constructive public dialogue,” explained Bjoern Lasse Herrmann, CEO of the Startup Genome. “We created this report for three reasons: firstly, to put a spotlight on the emerging hotspots of technology entrepreneurship that will be responsible for powering a massive global socio-economic structural shift; secondly, to further democratise the knowledge necessary to help spread the merits of Silicon Valley; and thirdly, to give actionable insights to entrepreneurs, investors, corporate development departments and policy makers.”

Gonzalo Martin-Villa, CEO of Wayra, Telefónica Digital’s global startup accelerator, said: “These results tangibly demonstrate how entrepreneurship is flourishing all over the world. We are now seeing emerging ecosystems beginning to act as real viable alternatives to the traditional centres of technology innovation. This is incredibly exciting, since it suggests that, increasingly, the necessary support infrastructures are in place the world over for bright minds to turn their ideas into reality.”

Steve Blank, a Silicon Valley serial entrepreneur and contributor to the report, said: “The democratisation of entrepreneurship from Silicon Valley and from Startup Ecosystems all over the world is creating new strategies and structures for innovation and disruption. The strategy lessons that we learn from these startups will light the way for a massive restructuring of all corporate organisations in the next 40 years. Only then will we look back and realise that we were just beginning the economic revolution of the wired world.”

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Exclusive Interview: Aashish Ramchand: Co Founder :Makemyreturns.com

Startup: makemyreturns.com

Aashish Ramchand,  co-founder of makemyreturns.com, is a Chartered Accountant by profession. He has also completed the American CFA Level I and is currently a partner at J. Ramchand & Company Tax Advisers. He has previously worked with KPMG and Ernst and Young in the international taxation field.

WD: What is makemyreturns.com all about? What problem are you solving?

Aashish: Makemyreturns.com is the go-to place when it comes to taxes. In this complex world where we practically pay tax on everything we earn or purchase, we bring clarity and simplicity in taxes and help you save wherever possible. Filing taxes is just a year end process, it gives the IT department a snapshot of your earnings and taxes paid, but our work begins at the beginning of every financial year. We understand every single individual case and make recommendations on the various tax saving avenues available to the assessee. Our years of experience in the taxation field have been built into the proprietary algorithms that analyze your financial history and help you save from the word go. We help you plan your taxes, then save them and then finally file them at year-end. We stand by our service and ensure that every customer’s tax problem is our problem.

WD: Tell us the story of how it started and the challenges you have faced?

Aashish: In 2011, my brother and I were having a discussion about the state of affairs in India and how tax compliance is significantly low. We realized that the major roadblock for tax knowledge and compliance in India was the fact that people did not have access to expert tax professional and advisors. We also realized that we had the expertise and there was no better way to bring it to the world than via the Internet. So we founded makemyreturns.com and began the crucial process of understanding core issues faced by the average Indian tax payer and devised methods to solve these problems. The biggest challenge we have faced so far was the mental transition between an online tax advisory and compliance service and our current offline tax advisory practice – the online customer is unknown and we have to quickly understand his problems and come out with a solution.

WD: Who are the Founders and their backgrounds?

Aashish: Our Founder is Vikram Ramchand, a computer science engineer from the Georgia Institute of Technology, Atlanta and an MBA from the London Business School. He has founded two successful startups and is now leading the innovation and technology at makemyreturns.com. Co-Founder, Aashish Ramchand, is a chartered accountant by profession with years of experience in International Taxation. He has previously worked with KPMG and Ernst and Young.  Aashish builds on the tax knowledge base for makemyreturns.com and trains our junior chartered accountants into giving the best possible customer experience. Co- Founder, VarunAdvani, is a budding Chartered Accountant and works with M.B. Advani and Company. Varun is the brain behind the complex tax algorithms devised at makemyreturns.com.

WD: Why is your site so different when there are already eCommerce websites selling similar products?

Aashish: The key difference between us and other similar websites is the fact that our technology is people and experience driven. We have built and hand picked every aspect of the technology using the years of experience and practical know how of taxes in India. We aim to cut right to the chase and steer clear of complexities and make taxes simple for everyone. We assure every customer that after using makemyreturns.com, tax worries will be a thing of the past. The experts are now here to help.

WD: What technology platform is your site built on? Is it in-house?

Aashish: Makemyreturns.com is built on the .Net Platform and is built by in-house programmers and developers.

WD: Which locations is it available ?

Aashish: Virtually, we are available everywhere due to the Internet. But our head office is located in Mumbai.

WD: Did you raise any funding? If you want to raise funds do you want to be contacted by Investors ?

Aashish: Yes, we raised initial funding through certain venture capitalists. We will be raising another round of funds sometime early next year.

WD: What is the overall plan going forward?

Aashish: Help more and more people plan and save taxes regularly. Taxes don’t need to be taxing. We’re there for that.

If you have any questions for Aashish, please post it on the comments section. He is reachable at connect@makemyreturns.com. You can also connect with Aashish on Linkedin.


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Interview: Kavan Ravi Co-Founder of SlashCV- A Simple Tool To Create Your CV and Share Online

Startup: SlashCV – A Simple Tool To Create Your CV and Share Online
Kavan Ravi, Co-Founder SlashCV.  is a management information systems  (MIS) graduate from University of Nebraska,Omaha. Before he started working on SlashCV, he worked at Datamonitor LLC as an analyst and later co-founded a social hiring platform for companies and job seekers. He is now the founder and CEO of SlashCV.
What is SlashCV all about/what are the key features? What problem are you solving? What is your Unique Selling Proposition ?
SlashCV is a very simple tool to create your resume and share it online. That is it, no big deal. While there are many other products that are built for the same purpose, none of them are as simple,intuitive or engaging. You have to try it and see.
 We have a good overview of all the features on our blog at http://blog.slashcv.com, here are a few of the key features:
1. An easy to use editor to create your resume:
 We have moved away from the form based view and have made it so that it feels like working on a word document minus the hassle of having to format it.
2. One click customization options:
 There is no drag and drop, no fancy animations. Just two simple ways to customise your resume- you can directly edit section headings in the form. For instance, if you want replace ‘Objective’ with ‘Summary’, all you need to do is simple click to select the section heading and edit. Same for other section headings too. The other option is to select ‘Put experience above education’ to emphasise experience in your CV. Anything here should not take more than just a click.
3. Auto-save, One click PDF and Feedback:
 All the changes you make to your resume are auto-saved every few seconds. There is also an option to manually save changes just by clicking a button. If do not want to interrupt your flow, auto-save is the best option. The save changes button comes in handy for smaller, fewer edits.
We have one PDF available for download. Once you are done creating your resume, simply click ‘View PDF’ to get a fully formatted resume. All you have to do is focus on the content, we take care of the rest. We also provide a shareable link to your CV that you can share with friends to collect feedback and improve your CV.
4. Easy sharing across all devices:
 You can create your profile and share it under a personal URL.It could be with your existing resume or the PDF you generated on SlashCV. Again this is minimal, quick to load and easy to share. It is optimised to work on all devices-mobile,tablet or PC.
While a lot of the other resume creator tools can be dense, boring and at times downright dull, SlashCV is lighter, fun to use and gets the job done. Having said so, we are still in the very early stages, so do expect more improvements in the future and better support for more features.
Tell us the story of how it started and the challenges you have faced?
SlashCV started as a small project in Hyderabad, India. The initial idea was focussed on profiles and had less to do with creating the resume itself. Our current version came about after a couple of iterations with feedback from our users. This includes minor changes as well as our current set of features. The bigger challenge though is to reach out to a growing number of students and job seekers and convince them to use SlashCV.
Who are the Founders and their backgrounds?
Kavan Ravi:
Kavan is a management information systems  (MIS) graduate from University of Nebraska,Omaha.  Before he started SlashCV, he worked for a short while at Pharmarc analytics Pvt.Ltd and later at Datamonitor LLC as an analyst. After which he co-founded a social hiring platform for companies and jobseekers. Right now he works on SlashCV as the founder and CEO.
Arpan Chinta:
 Arpan is a UX designer & web developer specializing in cross-device UI design, specifically creating web sites & web apps that work well across various devices, screen sizes & resolutions.
 He has spent 6+ years as a freelance designer working on a wide variety of software projects, ranging from ERP software and e-commerce solutions to mobile apps and comic stores.
Madhusudan Sambhoju:
Madhu is highly passionate about providing web and mobile technology solutions for small and medium scale businesses. He has got 5 years of working experience in software industry, of which 3 years were spent at Oracle India Pvt. Ltd and 2 more years at a startup in Singapore.
He has expertise in native app  development on Android and iOS platforms. He specializes in Ruby on Rails framework to deliver web based solutions.
How is your site so different when there are already similar products?
While there are many other similar products, SlashCV is not competing with LinkedIn or products like VisualCV. We are looking to bridge the gap in between, right before you feel the need to join a professional network and when you are just out of college looking for a job. We think SlashCV is tailor made to cater to this sub-set of users.
What technology platform is your site built on? Is it in-house?
Ruby on Rails/ Heroku. Yes it is in-house.
What initiatives are you planning in the next 2-3 years?
We will be improving SlashCV on many fronts. Some of it has to do with many more templates for the resume, possibly paid templates. We are also looking to launch other features and services that will make it even more easier for you to create and send or share your resume online. A big part of our time will also be spent in promoting SlashCV and in addressing the needs of our users.
Which locations is it available ?
SlashCV is accessible worldwide on the web.
What is your Marketing/Promotional approach?
As a first step, we have started advertising on Facebook and Google. We are doing this in a small way so far. Right now, we are also focusing on getting the word across via social media and blogs.
Did you raise any funding? If you want to raise funds do you want to be contacted by Investors ?
We haven’t raised any funding. Yes, we would want to be contacted by investors.
What is the overall plan going forward?
The overall plan is to make SlashCV a one stop shop for students and job seekers who are creating their resume for the first time.
If you have any questions for Kavan, please post it on the comments section. He is reachable at kavan@slashcv.com.
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Exclusive Interview with Vivek Pahwa of PriceBag.com


WirelessDuniya caught up with Vivek Pahwa, Founder & Director, Accentium Web Pvt Ltd on their new venture PriceBag.com, its a comparison shopping site.

A brief about Vivek:
Vivek Pahwa founded Accentium which runs a network of content sites, most notable ones include StudyNation.com and Sitagita.com. Accentium also runs a niche matrimonial site, SecondShaadi.com, for second marriages. Mr. Vivek Pahwa also founded Gaadi.com which was sold to MIH India in 2011 (and at that time was the second largest auto portal in India in terms of revenue), and DesiMartini.com which was sold to HT Media in 2007. StudyNation.com is currently India’s largest education related site in terms of traffic.Vivek Pahwa also won the Businessweek Online Asia’s best young entrepreneur award in 2008.

What is iShopper all about? What problem are you solving?

PriceBag.com is a comparison shopping site with a twist. While most comparison shopping sites would focus only on the price aspect of things, we focus on discoverability, decision making and pricing. For example, in the case of home products, we are helping the user discover all the products available out there for sale, by providing intuitive search with smart filters – i.e. the user can search by brand, price, color, material etc across various sites – this is not available anywhere else – this is the discoverability part. For decision making, for example in our mobile prices section – we let the user compare various phones, read reviews written by us and others, look at pictures for the phone, apart from the price comparison as well.


In our mobiles section, a user can also search for example, samsung mobile prices in india – and then filter by android samsung phones prices, then touchscreen android samsung phone prices – all in one place. This gives the user a one stop place to not only select a phone, but also find the best price. This is what sets iShopper.com apart – and in the coming months, we expect this to translate into more visitors. We also have a coupon section – where the latest and best coupons provided by online stores are available for users to see and use. So you see, we are trying to be a holistic player.

What are the challenges you have faced ?

Challenges include getting feeds from e-commerce sites – many still don’t provide feeds – meaning we have to crawl them for prices. I think in the future this will change, but for now this adds to the work. Also, mapping products that we have with the right product on each site is a big task as well.  Keeping our database updated and current is also a challenge.

What technology platform is your site built on? Is it in-house?

All the development has been done in-house. The site is built on LAMP, i.e. it has been coded on PHP, uses a MySQL database and runs on a linux server. In addition, advanced scraping technologies have been written to fetch up to date prices on various products from different websites.

What initiatives are you planning in the next 2-3 years?

The idea is to expand into more categories available for online shopping in India. This would include the big categories such as apparel, but also smaller categories such as eye-wear. The idea is to be the starting point for the search for online shopping in India. Also, we would like to expand our prices to more stores, including more niche and long tail stores. We would also like to include offline prices at some point, however the main aim is to provide all online available prices. The other aim to add more depth to existing categories – we want to add tools and content to enable users to not only find the best prices but also select a product from various choices – hence we want to have in-depth reviews, comparisons, suggestion tools, latest trends etc. We also plan to start a discussion forum / Q&A  section and a buy-sell platform where users can trade products across categories.

Which locations is it available ?

It is available online. It is meant for the Indian audience.

What is your Marketing/Promotional approach?

We do a little bit of online banner advertising but that’s more for branding. We believe in the power of Google search in the long term. We make sure our site is craw able and well optimized to receive the maximum traffic from organic search. Beyond this, we try to have the best content online for our verticals – this helps with word of mouth marketing as well. Social media is another very important channel where we try to engage our users.

Did you raise any funding? If you want to raise funds do you want to be contacted by Investors ?

Not yet. We want to gain significant traction, and then decide whether to raise money. We are always happy to talk to investors.

What is the overall plan going forward?

Within Accentium, we run a network of sites, including a movie and entertainment sites, MoviePlus.com, a free online classified ads site, Wohho.com, a women content site, SitaGita.com and a multi-vertical site, Taaza.com – The aim is to grow these vertical sites to their biggest potentials and be one of the leading online media publishers in the country.

If you have any comments/questions/feedbacks for Vivek please put it on the comments box below .

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eCommerce Startup: TopTomato.in- a Grocery Subscription Service Launched in Bangalore

2 Ex-IIT Kharagpur students Sananda Misra  and Sneha Roy left their corporate jobs and have dived into the eCommerce bandwagon. They have just launched a very interesting subscription based eCommerce venture (currently available in Bangalore)  called www.toptomato.in .

It is a one-stop online solution for all household needs, spanning the FMCG portfolio of foods, personal care and household care products, thus ushering in a new era of convenient grocery shopping. Leveraging on new-technologies and business strategies, Toptomato is committed to bring in superior service and customer delight.

Their Key USPs:
1.  Online grocery subscription for the 1st time in India – you subscribe for your regular needs like milk, butter, etc and we deliver these regularly to your home
2.  Discounts on all products – nothing sells at MRP.
3.  Super Flexible delivery slots – 7 am to 11 pm

The service was launched in September in Banagalore and have already received a good traction. Top Tomato is currently not available in North Bangalore . They plan to launch in other Metro cities like Pune, Mumbai and Delhi within a year. Overall its promising and with so many competitors in the Grocery space, its needs to be seen how these young dynamic entrepreneurs drive the show.



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Its been an amazing  journey for us, and without your support we would not have been able to reach so far. We have so much to tell you. Keep connected with us, share with your friends and family :

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Startup: 5ideas.in Launched By Gaurav Kachru and Pearl Uppal, Will Fund Startups

Best Media Info has reported that Pearl Uppal, former CEO and Co-Founder Fashionandyou.com and Gaurav Kachru, former CEO and Co-founder of dealsandyou.com have joined hands to launch 5ideas.in  ( www.5ideas.in ), aimed at fueling the tech startup ecosystem in India.

As the first initiative under the 5ideas brand, they have launched the 5ideas Startup Superfuel Fund, which is the first seed fund cum accelerator program in India for early stage digital businesses. The Startup Superfuel concept is based on investing a balanced combination of financial capital, human capital and social capital.

So if you are an Entrepreneur looking to get funding upto 2.5 Crs  , get in touch with 5Ideas

Link : http://www.5ideas.in/

Via: Best Media Info

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Innovative Startup: Klip.in – Providing the Value Beyond Deals and Prices in Online Shopping

Smursh Media, a Mumbai based digital media solutions provider, has launched its online shopping vertical Klip . Klip is a social shopping website that helps online shoppers make a better buying decision by connecting a community of shoppers with similar interests and taste.

The current E-commerce space in India is driven by discounts and deals. There isn’t one destination that can offer the entire shopping experience – from product discovery, to research, to buying and finally to self expression. This is a very invisible gap that exists in the current online shopping cycle, that Klip with its community based approach aims to fill.

Maneesh Madambath, Co-Founder and Partner at Smursh Media says, “What we see is that over the past 5-6 years the web has gone social and it has become more visual. For some reason, online retail hasn’t quite reflected this change.  With Klip every user has a personalized and unique experience on the site which is enabled by making the experience social. ”

Klip is built on the notion that shopping is more than just buying, it helps users:

  1. Find new products
  2. Get conclusive and valid opinions on the products from other users
  3. And in the whole process get a more personalized shopping experience

On Klip, users can connect with users with similar tastes and interests based on their Klips. Klipping is an activity unique to the website where users can create a visual board of all the products they like. Users can also join user groups of products and brands to ask product related questions to each other and take an informed buying decision.

Speaking on the launch of Klip, Harsh Gadia, Co-Founder and Partner, Smursh Media says, “There is a strong case for a site like Klip. If I have to buy something new right now, say a phone or a book, the whole process is quite long and often inconclusive – right from asking my friends, reading various reviews, asking around users who might own what I’m looking for and then hunting for the best prices. With Klip we want to simplify this process, help people make a smarter buying decision, not just buy.”

For Smursh, Klip is a logical extension to their business interests. Having built its business across 3 verticals, Smursh has been a significant player in the Indian digital landscape helping brands leverage online communities to meet their business goals. Klip is its first foray into the web product space after four years of breaking new ground in web services and content solutions. And it is only apt that it is a community of online shoppers, this time helping each other meet their wishes.


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Innovative Product: Zoom.us, A Free Cloud Based Group Video-Calling Service

Looking for a free group video-calling service, to call multiple people in multiple places on multiple types of devices? Well now there might be an answer to that!! Recently, a small Silicon Valley start-up called Zoom Video Communications launched a new, independent, service called Zoom.us. The service which works over wired and Wi-Fi Internet connections, or cellular 3G and 4G networks, offers free, high-definition, group video calls for up to 15 people simultaneously.

Users can do group video chatting, text chatting and also share a computer screen with the other group members. It works on Macs, Windows PCs, iPhones and iPads, and any group call can be made with a mix of these devices. Soon, an android version of the app will be available too.

In order to use Zoom, users have to download the free Zoom app. PC & Mac users can download it from http://zoom.us website; iPhone & iPad users can download it from Apple’s app store. When a user visits the site, and clicks on “start” or join a video meeting, it downloads the app.The interface is simple, and users don’t have to join a new social network to use it.

To initiate a call, users have to possess, and log in with, either a Gmail address or a Facebook account. However, the people a user invites to join a call needn’t have these credentials, or even log in. The user can just send them an invitation with a link via email, instant message, or text message, or even phone them to provide a link and an ID number for the call. If they already have the Zoom app, the link takes them right into the call. If not, the app downloads and installs so they can join the meeting. Users can even invite added people to join a call while it’s in progress.

When a group Zoom call is in progress, the person speaking occupies most of the screen and all others are shown in a row of small boxes. When a new person interjects, Zoom waits from one to three seconds to make sure it isn’t picking up a random cough or some background noise and then places the new speaker in the main, large view.

However, the interface is slightly different on a computer, tablet, or phone. e.g. because the iPhone screen is much smaller, a user has to swipe to a second screen to see the minimized faces of those who aren’t speaking at the moment.

The screen sharing feature only works from computers. It allows any one person to display to all others—regardless of the device they’re using—any open window or document on his or her PC or Mac. For privacy purposes, if a user has to dig into the computer to fetch a file that isn’t already open, he/she has to stop screen sharing, and then restart that function. Users can share a variety of files, including photos, Word documents, Web pages and PowerPoint decks. The text chatting feature allows for private side discussions.

Unlike Google Hangouts, Zoom is a standalone service. It is not a social network, although it piggybacks on the Gmail or Facebook chat systems, so it can display your contacts and friends, allowing you to quickly invite them to a call. Currently this video calling service is entirely free, but later the company might impose charges based on time used.

[via: WSJ]

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