Over 70 Percent of Consumers Favor Using Hashtags on Mobile Devices – RadiumOne

twitterA recent survey conducted by RadiumOne revealed that over half of the respondents utilize hashtags and almost three fourths do so from their mobile devices. The majority of this group also claimed they would explore new content and share product information via hashtags if advertisers awarded discounts. The mobile hashtag survey by RadiumOne evaluated how consumers perceive, value, and use hashtags.

Commenting on the insights, Kamal Kaur, vice president, mobile at RadiumOne said,”Unlike other forms of social sharing, hashtags implicitly reflect customer sentiment and are one of the most powerful ways consumers have to vocalize their tastes and preferences at scale in a real-time fashion. We conducted this survey to help advertisers better manage their brands by responding to the needs and wants of their client base through winning hashtag campaigns.”

Some key findings of the survey which polled the opinions of 494 participants, include:

  • 58 percent of respondents utilize hashtags on a regular basis, and 71 percent of regular hashtag users do so from their mobile devices
  • 43 percent of respondents think hashtags are useful and 34% use them to search/follow categories and brands of personal interest
  • 51 percent of respondents would share hashtags more often if they knew advertisers awarded discounts for sharing product based hashtags
  • 41 percent of respondents use hashtags to communicate personal ideas and feelings

RadiumOne’s mobile hashtag survey represented the opinions of predominately female (71 percent), middle-aged (44 percent) respondents who favor using hashtags from their mobile devices. While it’s indisputable that Generation C (18-24 year olds) are the heaviest social users, comScore credits middle-aged women (45 plus), as the group most responsible for growth in social media site usage.

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Twitter Releases Updates For Android, iPhone And Mobile Web

twitterOn Wednesday, a new version of Twitter for Android was released. The new design has wider and taller timelines that fill the screen, a flat navigation bar, tap and hold for quick actions, and many other features. Users can quickly navigate between tabs by swiping across the screen. Besides this, while typing a new Tweet or search, users will see username and hashtag suggestions, making it easier to connect with friends and join conversations.

In addition to the Android app, updates have also been released for Twitter for iPhone and mobile.twitter.com. All three mobile apps, plus twitter.com, now show more types of content in expanded Tweets: photo galleries, apps and product listings.

twitter android updateWith the new design, users will also see a new link right below content that is shared from another mobile app, such as Foursquare or Path. The blog stated,” The link lets you open or download the app right from the Tweet, depending on whether or not you have it installed. As an example, if you expand a Tweet to view a photo from Flickr, you can tap the link to open the photo in Flickr. If you don’t yet have the Flickr app on your phone, you can tap to install it from the Tweet.”

Users can download these updates from the Google Play or App Store.

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Twitter Announces iOS and Android App Updates

twitterYesterday Twitter announced updates for its iOS and Android apps along with its mobile website.  These updates aimed to facilitate content search on Twitter, can be downloaded from the App Store or Google Play Store.

With these latest updates, when a user searches for important Twitter moments, they may see a Top Tweet separate from the rest of the results. This Tweet is the best match for their query based on relevance and engagement. To see additional Tweets from this time period, users have to tap on “View more from this time.”
twitter update
Some features introduced specifically on Twitter for iPhone and iPad are:

  • Tweets and web browsing: When users open a link from a Tweet in their timeline, they’ll see that Tweet displayed at the bottom of the app’s built-in web browser. This provides additional context to the page they’re viewing, and makes it easy for them to retweet, favorite or reply to the Tweet as they’re reading an article or watching a video. Users who don’t want to see the Tweet, can simply tap the page and the Tweet will slide away from view. By pulling up or down on the tray icon, the Tweet will appear or disappear from view.
  • Autocomplete: The autocomplete feature will help a user in keying a search or composing a Tweet. This feature will provide the user with  more hashtag, topic and username suggestions. Besides this, autocomplete suggestions for topic searches will be updated more frequently and feel real-time.

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Twitter Acquires Social TV Analytics Company Bluefin Labs

twitterOn Tuesday, Twitter announced the acquisition of Bluefin Labs, a leading social TV analytics company that provides data products to brand advertisers, agencies, and TV networks.

In a blog post, Twitter COO Ali Rowghani stated,”We believe that Bluefin’s data science capabilities and social TV expertise will help us create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV.”

He further stated,”This acquisition reflects our commitment to the social TV market, and builds on our exclusive partnership with Nielsen announced in December to develop the Nielsen Twitter TV Rating, the centerpiece of social TV measurement based on Nielsen’s SocialGuide platform. We intend to honor existing Bluefin customer contracts, but we will not continue to sell Bluefin’s product suite beyond the existing contracts. We plan to collaborate closely with Nielsen and SocialGuide on product development and research to help brands, agencies, and networks fully understand the combined value of Twitter and TV.”

Founded in 2008, Bluefin Labs combines cognitive science and machine learning to measure how much people are talking about broadcasts in real time on Twitter, Facebook and other forums.

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Twitter Introduces Twitter Archive Feature

twitterRecently popular micro-blogging network Twitter has introduced the ‘Twitter Archive’ feature that will enable its users to keep a digital scrapbook of all their tweets. The Twitter Archive feature will make it easier for people to review all their activity on Twitter’s trend-setting messaging service.

Announcing this, the blog stated,”Today, we’re introducing the ability to download your Twitter archive, so you’ll get all your Tweets (including Retweets) going back to the beginning. Once you have your Twitter archive, you can view your Tweets by month, or search your archive to find Tweets with certain words, phrases, hashtags or @usernames. You can even engage with your old Tweets just as you would with current ones.”

Twitter users will have to go to their settings, scroll down to the bottom to check for the option to request their Twitter archive. Users have to then click the Twitter Archive option . After this, the user will receive an email with instructions on how to access the archive when it’s ready for download. For Twitter’s earliest users, the records date back to 2006 when Twitter started.

However, the option is initially rolled out to a small percentage of users whose language is set to English. Over the coming weeks and months, it will be available to all users around the world, for all the languages Twitter offers. Users can share their favorites using #TwitterArchive.

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Twitter Crosses The 200 Million Active Users Mark

twitterOn Tuesday, popular micro-blogging network Twitter announced that it has crossed the 200 million active users mark. A tweet from the official Twitter account said,”There are now more than 200M monthly active @twitter users. You are the pulse of the planet. We’re grateful for your ongoing support! ”

According to Twitter, it’s active user base has shot up from 140 million in May, with major events such as the presidential election in the US and the Olympics converting more people from passive to active users, according to Twitter.

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Twitter Introduces Photo Colour Filters

On Monday Twitter introduced the ability to add color filters to user-uploaded photos. The Twitter blog stated: “Starting today, you’ll be able to edit and refine your photos, right from Twitter. The latest versions of Twitter for iPhone and Twitter for Android introduce a few new ways to enhance the images you tweet.”

Users can apply one of eight filters, ranging from black & white to vintage, to add a new look and feel to their photos. Users have the option to see how each filter would affect their photo in a single grid view, or swipe through looks to compare the options. Users can crop and pinch to zoom in order to focus attention. They can also make their photos pop with balanced light and colors by tapping the wand.

This update has been released on Google Play and the App Store. Learn more about Twitter photo filters in this video:

YouTube Preview Image

In June 2011, Twitter introduced the ability to attach a photo to Tweets.

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Komli Media Signs Exclusive Partnership Deal With Twitter For Southeast Asia

APAC’s leading digital media technology platform Komli media, has entered into an exclusive partnership agreement with Twitter for Southeast Asia. This exclusive partnership aims to expand the availability of Twitter’s Promoted Products suite of advertising products to marketers in Singapore, Malaysia, Indonesia, Thailand and the Philippines.

Under the partnership, Komli will manage all Southeast Asia sales. Komli will also help develop the regional market for Twitter and its Promoted Products through a series of education and training programs for agencies and large advertisers. A dedicated Komli Engage sales team specializing in Twitter’s advertising products will now be offering advertising solutions including Promoted Tweets, Promoted Accounts, and Promoted Trends which are currently available to marketers in the United States, United Kingdom, Japan and Latin America only.

Commenting on this partnership Shailesh Rao, Twitter’s vice president of international revenue said,”We are seeing significant interest from marketers who want to use our Promoted Products to build their businesses and connect with consumers, and working with Komli, and its management team, gives Twitter a strong partner with a footprint throughout the region.”

Recent data shows that more than 800 million or 50% of the world’s social network users are in Asia. 54% Singaporeans are regular social users.  Matt Sutton, GM Engage said, “We’re witnessing huge user growth on social media platforms in the SEA region.  No surprise then that the research suggests the majority of our consumers consult social media before making purchases. Twitter’s entrance is a major opportunity for advertisers in the region to expand their social media marketing options.”

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How To Quantify The Impact Of Social Commerce?

In this age of Social media, almost every brand – be it a small business or a renowned brand, has a social media presence.  These small and big brands invest a lot in terms of time and money to build their online communities- whether it be Twitter, Facebook, LinkedIn, Pinterest or any other social media channel. However, one question always comes to our mind….  how to quantify the impact of Social Commerce?

This infographic by Eventbrite aims to answer this query….

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Reliance Communications launches Online Treasure Hunt for Reliance 3G Tab

Reliance Communications has brought together Facebook and Twitter for an online Social Media Campaign for its new Reliance 3G Tab. Under this campaign, Reliance is conducting an online treasure hunt – a five day activity spanning across the five cities of Mumbai, Kolkata, Indore, Delhi and Chandigarh. In this online treasure hunt, users logging in through a Facebook app need to unlock the location of hidden Reliance 3G Tabs by their tweets.

So how does one take part in it? Users first need to log into Reliance Mobile’s Facebook page and then click on the ‘Tweet-a-Tab’ application. When the app opens, users will see a live map of a particular city. Every city has a different hash tag e.g. #Reliance3GTabInMumbai, and the users need to tweet the same. The city map zooms in with every tweet. When the map zooms in at 100 per cent, the location of the hidden tab is revealed. The first person to reach the location wins the tab.

Shivani Suri Dhanda, Deputy GM, brand and marketing, Reliance Communications said,”Leading brands in India, including us, have done some exciting work on Facebook and Twitter separately. But mashups are the next big thing internationally on social and that’s how the ‘Tweet-a-Tab’ idea germinated. It takes the immediacy of Twitter and explodes it with Facebook’s reach, using a very simple Google Maps zoom-in concept.”

The activity was done in Mumbai on August 13. It will be conducted in Kolkata, Indore, Delhi and Chandigarh on August 14, August 15, August 16 and August 17, respectively. The activity is being supported by ATL media as well. Reliance has partnered with Bindass and radio stations such as Big FM, Radio One and Fever FM to amplify the campaign. The company’s media partners will promote the hashtag for each city along with radio jockey mentions and promos. The eventual winner of the activity will go live on air.

via: afaqs

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