Linkedin's Member Base Is Now 187 Million

Linkedin’s member base has reached 187 million members, according to their latest earning report (see report below).

The Professional Social Network has grown at a rate of 1nywhere between 10 to 15 million users per quarter throught 2012.

Linkedin had reported having 161 million members in May and 175 million in August. In comparison Facebook’s active users reached one billion and twitter’s active users stands at 500 million.

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How To Quantify The Impact Of Social Commerce?

In this age of Social media, almost every brand – be it a small business or a renowned brand, has a social media presence.  These small and big brands invest a lot in terms of time and money to build their online communities- whether it be Twitter, Facebook, LinkedIn, Pinterest or any other social media channel. However, one question always comes to our mind….  how to quantify the impact of Social Commerce?

This infographic by Eventbrite aims to answer this query….

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LinkedIn Introduces Video Ads

On Tuesday, popular professional social network LinkedIn announced the global roll-out of video ads on its self-serve platform, LinkedIn Ads.

Currently the Video Ads are available through the LinkedIn Ads self-serve interface, that lets large and small advertisers place text and image ads across the LinkedIn site. With LinkedIn Ads, business users can control costs, pay per view or click, and stop campaign at any time. LinkedIn self-serve video ads work seamlessly with YouTube so that users can instantly leverage their brand’s existing YouTube presence and promote same videos on LinkedIn. Users will still be able to grow and capture the same YouTube stats they’re used to.

The video ads will appear in standard 300×250 ad units across the LinkedIn site and will compete for impressions similar to how traditional text and image ad formats do.

Will Hambly, LinkedIn’s online marketing manager stated in a blog post, “When a LinkedIn member is engaged and clicks your video ad, the video will take over the entire 300×250 ad unit and play a 30 second video. After the video completes, users will still be able to click through to your landing page or visit your website, just like with current ads.”

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LinkedIn users can now "Follow" thought leaders on the network

On Tuesday, popular professional social network LinkedIn introduced a new feature that will enable users “follow” and receive updates from people outside their personal contact list. This new feature will allow celebrities as well as ordinary LinkedIn users alike to post messages, share photos and links to news articles that can be read by a broad group of people.

The LinkedIn blog stated,” Today, we’re providing another way for you to get even more value from LinkedIn by accessing the incredible insights and information directly from some of the most recognized and influential professionals on LinkedIn. We’ve also made it even easier for you to join or start a professional discussion.”

The ability to have followers will be initially available to 150 of the most influential thought leaders on LinkedIn who will be sharing unique knowledge and professional insights. Users can now follow the likes of Richard Branson, Tony Robbins, Caterina Fake, Craig Newmark, President Barack Obama, Governor Mitt Romney, and many more. Users can read what they are saying, like and comment directly on their posts, and share with their network. In addition to having access to status updates, users will also get to see longer form and original posts from influencers with videos, photos, and Slideshare presentations.

Some of the first topics to be addressed include:

  •     “The six lessons I live by” by William Morris Endeavor Co-CEO Ari Emanuel
  •     “Impact of poverty on nutrition” by celebrity chef and author Marcus Samuelsson
  •     “It’s not just who you know, it’s what they know” by LinkedIn CEO Jeff Weiner
  •     “It’s not about you: the truth about social media marketing” by Code for America adviser and O’Reilly Media CEO and founder Tim O’Reilly and so on..

The new move could entice users to spend more time on LinkedIn. LinkedIn, which had revenue of $522 million last year, makes money from selling ads and premium subscriptions, as well as from offering specialized services to recruiters.

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Social Media Demographics 2012, for 24 Social networking sites

In this age of Social Media, when almost everyone is on Social Networking sites like Facebook, Twitter, Linkedin, Pinterest etc. we often wonder about the user demographics. A recent study conducted by Pingdom, on the demographics of Social Media sites, gives an in depth information on the average age and gender distribution on 24 of today’s most popular social networks and online communities. However, this doesn’t include Google+, as there is no data on Google+ in DoubleClick Ad Planner, the Google-owned tool that Pingdom uses to gather the data.

A look at the graph below shows that, more than half of the social media users are between 25 and 44 years old, 25% users are between 45-64 years, only 5 percent under 17 and only 1 percent over 65.

The study found that 55% of Twitter users are 35 or older; 63% of Pinterest users are 35 or older; 65% of Facebook users are 35 or older; 79% of LinkedIn users are 35 or older. Majority of users on sites like Reddit, Github, Hi5, Hacker News, devianART, Orkut are under 35 years.

The report further states that, the estimated age of the average social media user is just under 37 years old. LinkedIn has the oldest user base, with the average use er being 44.2 years old; average Facebook user is 40.5 years old; average Twitter user is 37.3 years old.

While examining the male-female gender ratio, the study found that 17 out of 24 sites  have more female (71%) than male users. The average gender distribution on these sites was 48.75% male, 51.25% female. The percentage of males in tech-focused sites was more – Slashdot (87% males), Hacker News (77% males), Stack Overflow (76% males).

Pinterest is the most female-dominated site (79% females), followed by Goodreads (70% females) and Blogger (66% females). Facebook and Twitter have the same gender distribution: 40% male, 60% female.

The demographics data used in this survey is for the United States.

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Microsoft to support LinkedIn Integration in next version of Office

Recently LinkedIn announced in its blog that Microsoft will support integration with the social network in the upcoming version of Office. The next version of office, will not require an additional download to sync with LinkedIn.

Once users sign-in with their LinkedIn credentials in Outlook, they see profile information like photos and LinkedIn network activity for any connection that emails them. Apart from this, users will see LinkedIn profile data surface when they view a People Card throughout the new Office experience.

The blog stated,” We know many of you spend a lot of your professional hours working in email and we believe the integrated Outlook Social Connector for the new Office will help you be even more efficient and productive. Not only will you be able to keep track of what your LinkedIn connections are discussing and sharing, you’ll have easy access to photos, contact information and LinkedIn profile details right at your fingertips – without ever leaving Office. We’ve also been working with Microsoft on a new LinkedIn for Outlook application for the new Office app store, which packs some new functionality and features for today’s busy professionals.”

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User statistics on Social Media Sites

Most of us visit and spend quite a sizable amount of time on various social media sites like Linkedin, Facebook, Twitter etc. on a regular basis.  Here’s an infographic by GoGulf which gives us some interesting statistics on – the type of users, their demographics, the way they use social media, where do they spend most time etc.

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Linkedin acquires Slideshare for $119 million

In a move which is aimed to deliver more value to millions of its users, Linkedin has announced its acquisition of Slideshare. The deal valued at $119 million,is in a combination of approximately 45 percent cash and approximately 55 percent stock.

Since presentations are the core component of how professionals define and brand their identity, this deal will enable professionals to discover people through content, and content through people.

Founded in the year 2006, Slideshare is the world’s largest social content network. Though initially it started with presentations only, it has evolved a lot since then and supports documents, podcasts, webinars, professional videos, webmeetings. According to data released by Comscore, Slideshare had approximately 29 million unique visitors in the month of March.

Talking about the future of Slideshare, company CEO Rashmi Sinha,  commented, “We built SlideShare to help professionals share presentations and connect people through content. What we can build with LinkedIn, the largest professional network on the Internet, is the most natural extension of this vision. I am excited about what we can build together.”

You can check out the Linkedin family Slideshare presentaion for more information.

Source: Linkedin

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India becomes the second largest market for Linkedin !!

The Linkedin user base in India has reached the 14 million mark, making India the second largest market for the world’s largest professional network. In the last 3 years, the Linkedin User base in India has had a phenomenal growth rate of 300%. Linkedin is now a primary source of networking for these professionals. One of the key factors leading to this growth in India could be the fact that Linkedin could reach its users in English.

Apart from regular users, Linkedins B2B business is picking up too. Many Indian firms like Wipro, Cisco, SAP and Huawei are increasingly using Linkedin to connect with employees, vendors and business partners. Linkedin has also launched India-specific pricing for some of its recruitment products such as LinkedIn Recruiter, Jobs Network and Talent Direct.

Linkedin is also planning to monetize its mobile app with advertising. The 700 million plus mobile user base in India could be a great opportunity for LinkedIn.

Source: Economic Times

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LinkedIn to introduce mobile advertising through its Mobile Apps

Leading professional social network LinkedIn revealed plans to monetize its mobile app with the best mechanism available for doing just that – mobile advertising through its apps across the Apple’s and Android’s operating systems.

LinkedIn, makes its money in three ways-advertising, subscriptions and hiring solutions, which allows recruiters to post jobs and locate “passive and active candidates”

The news comes soon after social networking giant Facebook announced that it would introduce mobile adverts as soon as next month, The Telegraph reports.

Both LinkedIn and Facebook, will have to tread carefully in how they implement adverts on their apps, as they could incur the wrath of users if they are too invasive.

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