Android Mobile App Revenues To Reach $6.8 Billion in 2013 – ABI Research

abi

abiAccording to a recent report by ABI Research, Android’s smartphone mobile app revenues are projected to reach almost $6.8 billion by the end of 2013, nearly doubling its revenues from the previous year.The report revealed  that Android smartphone app revenues will increase from 59.1% to 65.9% when compared to iOS smartphone app revenues over the next twelve months.

Commenting on the insights, ABI analyst Josh Flood said,”Apple’s iOS still leads all the other mobile operating systems’ revenues by a significant margin; however, the greater number of Android smartphones in use is clawing back Apple’s lead in this market. This year, Android smartphones will ship by a factor of more than three-to-one to iPhones.”

The report found that other key contributors to Android’s app revenues are its effective app advertising. Android’s digital advertising, which is primarily based on Google’s powerful analytics search engine and vast experience, gives the company a big edge over Apple. Google has been incredibly successful at mastering targeted online advertising. Additionally, Android’s willingness to incorporate carrier billing for its app purchases could prove to be a very decisive factor against iOS in-house payments. According to the report, App purchases through mobile carriers have recorded significantly higher successful completions when compared to paying by credit or debit cards. This is also particularly notable in emerging markets such as Latin America and Asia-Pacific, where low-cost smartphone sales are beginning to rocket.

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Rise of the Chinese Smartphone brand Xiaomi; Xiaomi's Key to International Growth: Data Usage & Carriers

Xiaomi

XiaomiXiaomi was recently in the news for stealing away Android’s VP of Product Management, Hugo Barra. Hugo Barra’s new role with Xiaomi, as VP of Xiaomi Global, will be to help guide its growth strategy in markets outside China. Let’s take a look at the key drivers of Xiaomi’s international growth prospects.

An Introduction to Xiaomi

For those readers who may be unfamiliar with Xiaomi, let me provide a brief overview of the company. The 3-year old Chinese OEM, founded by Lei Jun and Bin Lin, has quickly shot up the smartphone sales charts to overtake Apple in the country. In fact, Xiaomi’s Mi 2S was said to be the most popular smartphone in China, overtaking the Galaxy S4. In addition to this, initial stocks of Xiaomi’s $130 “Red Rice” smartphone sold out it less than 90 seconds and then racked up more than 7 million preorders.
Since Xiaomi’s business model is focused on services, it allows the company to price its products slightly higher than the BOM cost. As a result, Xiaomi’s products are priced at roughly $100-$330, far lower than competing smartphones of the same quality. Xiaomi also uses a customized Android skin with crowd-sourced updates, called MIUI, which is fairly popular among the developer community.In China, a majority of Xiaomi’s smartphone sales have come from the prepaid market. This allowed Xiaomi to use an innovative manufacturing and distribution model – Xiaomi sells 70% of its devices online, which it manufactures in batches, and usually sell-out in a matter of minutes. It has now begun to expand overseas, first to Hong Kong and Taiwan, which are primarily carrier subsidized markets. The results so far have been impressive – Xiaomi’s flagship is already the third best-selling phone on one of Taiwan’s largest carriers, after the HTC one and the Samsung Galaxy S4.

As a result of this performance, the company recently raised funds at a valuation of $10 billion, which is more than twice HTC’s current market value. In short, the company’s rapid ascent has been impressive and the investing community has great confidence in their growth prospects.

Xiaomi’s Usage & App Download Metrics

I initially thought that Xiaomi would target pre-paid markets outside China because of their natural cost-quality advantages. That was until I saw this statement from Xiaomi’s CEO, Bin Lin:

 Xiaomi’s customers are twice as active on the mobile web as those of other manufacturers.
The statement, while encouraging, is quite vague as we don’t know if this comparison holds good against Chinese smartphones or for iPhones and other Android smartphones as well. As a result, I decided to do some more research to shed some light on this situation. Xiaomi’s MIUI appstore has seen a total of 1 billion downloads in just 13 months and has become one of the top 5 appstores in China. Xiaomi also announced that the MIUI appstore has 17 million active users (out of 20 million total users) and sees 5 million downloads per day. Based on this data, I was able to derive the following chart:
 Xiaomi - App Download Rate
Xiaomi’s app download rate is almost twice of that on iOS and Google Play, which seems to be consistent with Bin Lin’s statement. This is even more staggering when we take into account the fact that Xiaomi’s application base is likely to be far smaller than the 900,000 apps available on iOS and Google Play. International variants are likely to have access to Google Play’s application base, which could boost downloads. However, since the overall user base is still small, usage metrics are likely to go down as their products begin reach a larger base of mainstream users.

Xiaomi: Competing for Carrier Attention

As I stated in my last post on carrier motivations in subsidized markets, a carrier’s primary goal is to sell smartphones that maximize ARPU and minimize churn rate while also minimizing subsidy costs. While this was a challenge in the early years of the smartphone industry, the data consumption rates across flagship devices have rapidly narrowed. In other words, flagship smartphones are rapidly becoming “good enough” for carriers who happen to be direct customers of smartphone OEMs.

Xiaomi’s doesn’t necessarily have to beat high-end flagships in terms of data usage, but to needs to reach comparable metrics. In other words, Xiaomi’s challenge boils down to being “good enough” for carriers. If they can establish this trend in subsidized markets like Taiwan & Hong Kong, it is in carriers’ interest to invest in marketing & branding their products. In addition to the data consumption rates, carrier subsidies on Xiaomi’s devices will be a fraction of what is paid to companies like Apple & Samsung. Even in a financed smartphone distribution model (like T-Mobile’s), the low acquisition cost and high quality is likely to appeal to consumers, if the carrier puts sufficient marketing muscle behind it. Carrier marketing funds are currently allocated to leading flagships because of contractual obligations and a lack of appealing options. This is likely to change going forward as bargaining power shifts back to the carriers, which would be favorable for companies like Xiaomi.

Xiaomi’s next target market is rumored to be Europe. We may soon find out just how effective this strategy will be.

This is  post  has been written by  Sameer Singh , Founder & Editor of  Tech Thoughts

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70% of worldwide mobile ad revenues dominated by Google and Facebook

Mobile Advertising

Google and Facebook will combine to control close to 70 percent of worldwide mobile ad revenue share in 2013, eMarketer reports.
Stats

The overall mobile ad market is expected to grow 89 percent to $16.65 billion worldwide this year, eMarketer forecasts. Google is on pace to claim 53.17 percent of the market, up from 52.36 percent a year ago, thanks largely to continued growth in mobile search traffic and the expansion of its YouTube monetization efforts. Facebook is expected to surge from 5.35 percent global mobile ad share in 2012 to 15.8 percent this year: Last month, the social network announced that mobile ads now generate 41 percent of its total revenues, up from 30 percent in the first quarter of this year.

Pandora Media follows a distant third at 2.37 percent, declining from 2.71 percent in 2012 and 2.99 percent in 2011. Last week Pandora reported second quarter mobile ad revenues of $90 million, more than half of the streaming music service’s total quarterly revenues.

YP.com will capture 2.27 percent of the global mobile ad market in 2013, slipping from 2.86 a year ago, while Twitter will grow from 1.57 percent in 2012 to 1.85 percent this year. Millennial Media  is next at 0.72 percent, falling from 0.82 percent in 2012. Other firms make up the remaining 23.82 percent of the market.

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World’s Top 15 Countries With the Highest Smartphone Penetration, UAE Tops, South Korea, Saudi Arabia and Singapore Follows

Smartphone

According to Google’s Our Mobile Planet report from Q1 of 2013 nearly three out of four people in the United Arab Emirates owns a smartphone, making it the country with the highest smartphone penetration in the world. Following the UAE are South Korea, Saudi Arabia and Singapore.

 

Top 15 Smart Phone Countries

Source: Statistica

 

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Indian Online Population, the 3rd Largest After China and the U.S. – comScore

comscore

comscoreAccording to a recent report by comScore, with 73.9 million home and work internet users the Indian online population currently ranks as the 3rd largest in the world after China and the U.S. The 2013 India Digital Future in Focus report provides a comprehensive overview of the Indian market and identifies the prevailing trends in web usage, online video, social networking and online advertising that are defining the Indian online landscape. It also provides a special spotlight covering online market trends in Online Retail, Travel, Entertainment, Real Estate, News and Information.

The report found that India has the youngest skewing online population among BRIC countries, with 75 percent of its internet users under the age of 35. It found that women between the ages of 35-44 are the heaviest internet users in the Indian market.

As per the report, the Indian blogging audience grew 48 percent in the past year to 36 million visitors, while 26 percent of category traffic comes from mobile phones and tablets. The comScore report found that around 54 million internet users in India watched online videos on their computer, accounting for a 27-percent increase over the past year.

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Indian Mobile Gaming market To Reach 18.5 Billion In 2017 – RNCOS

mobile-gaming

mobile-gamingAccording to a recent research “Indian Mobile Gaming Market Forecast to 2017″, by RNCOS’, the Indian Mobile gaming market, estimated to reach INR 18.5 Billion in 2017, is slated to grow at a CAGR of nearly 24% during 2013-2017. The tremendous growth of the market is driven by factors, such as rising penetration of tablets, increasing 3G subscribers, and propelling MVAS market.

The report found that with a growing mobile subscribers’ base, the Indian mobile gaming market is poised to reach new heights. Increasing percentages of young population, steadily rising disposable incomes, and a proliferation of game developers are also propelling the growth.

In the report, Indian mobile gaming market has been studied in the context of mobile gaming market structure, gaming market outlook to 2017, current business models, key successful strategies, and key players existing in the market. In market outlook analysis, the mobile gaming market at consumers’ end dominates the market by acquiring a share of around 70%, followed by the services market.

The report is based on data from a survey conducted in Tier-1 and Tier-2 cities with a standard sample size. For the primary research, RNCOS considered people from different backgrounds in order to depict a clear picture of the mobile gamers.

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The APEJ Region, Shipped 119 million Smartphone Units in 2013 Q2 – IDC

smartphone

smartphoneAccording to a recent report by IDC, vendors in the Asia/Pacific (Excluding Japan) (APEJ) region, shipped 119 million smartphone units in 2013 Q2, up 10% quarter-on-quarter and up 75% from 2012 Q2. The strength of the smartphone market  stands in stark contrast to the 7% QoQ decline of feature phones to 106 million, resulting in smartphones outshipping feature phones for the first time in APEJ, with a 53% share. While Samsung continues to lead the smartphone pack, in another first, Apple fell out of the top five in the region on the momentum of Chinese players – Lenovo, Coolpad, Huawei and ZTE all outshipped Apple in the quarter.

The report found that there is also a rising segment of homegrown brands, which as a group have been steadily rising in shipments and prominence. This group of players comprised 38% of second quarter volumes, up from 20% in the same quarter of 2012, and 7% 2011 Q2.

The IDC Infographic below shows what defines this segment of players, their importance to the overall smartphone competitive landscape, and some of the notable examples in key emerging Asia/Pacific markets.

idc infographic

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Around 53 Percent Viewers Watch Videos On Their Mobile Devices

mobile-devices

mobile-devicesA recent report by Multi Screen Media (MSM) owned sonyliv.com has revealed that the maximum number of video content is consumed on mobile phones. As per the report, around 53 percent of viewers watch videos on their mobile phones, 32 percent view them online and 15 percent on their tablets. The report is derived from sonyliv.com Sony LIV user data. According to the report, the average time spent by consumers per video has increased from 8 minutes to 11.5 minutes (73 percent of average duration of content) and the maximum number of videos is being watched between, 1:00 to 4:00pm and 9:00 to 11:00pm.

The report reveals that general entertainment content while towards skewing male viewers, has higher consumption by females compared to the overall Internet video consumption in India. On sonyliv.com, video consumption trends 47% female viewers and 53% male; compared to the overall Internet video consumption split of 71:29, male to females. it also found that even elderly people watch videos online. Though the number is comparatively less, a 3 percent, but it puts forth the fact that an upward shift in video consumption is witnessed in this bracket of audience. About 46 percent of viewers are from the age group 15 to 24 years, 32 percent from the age bracket of 25 to 34 years, followed by 17 percent between the age group 35 and 44 years.

The report found that nearly 78 percent of the videos consumed are comedy, drama and thriller. Comedy is viewed by 30 percent of the audience, followed by drama at 25 percent and thrillers at 23 percent. Reality shows and other genres of shows are watched by the remaining 22 percent.

Commenting on the insights, Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network said, “At sonyliv.com, we are captivated with data and analytics and believe in leveraging the insights to drive a superior world class viewing experience. We publish insights based on real data that we study every hour of the day. This is done by monitoring the consumption behavior of over 50,000 unique visitors on an average who log on to sonyliv.com, across all platforms i.e. online, mobile and tablet.”

As per the report, today’s viewers increasingly prefer short content formats on digital platforms. They are opting for formats like Catch-up episodes, Quickisodes and Short crunch episodes. As per the report, 64 percent of viewers watch Catch-up Episodes, whereas more than one-third of viewers consume shorter crunched Episodes, called “Quickisodes”.

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New Emerging Players such as Asha, Sailfish and HTML 5 based OS To Account For 13% of OS share By 2018

smartphone

smartphoneAccording to a recent report by Juniper Research, the Smartphone OS market will see new emerging players, such as Asha, Sailfish and emerging HTML 5 based OS players begin to gain ground in niche areas. However, it is expected that the global market will continue to be dominated by Android and iOS.

The report argues that these new contenders will take away important niches – focusing on cost innovation and utilising local knowledge – in synergy with the next generation of consumers. This may begin the slow decline of the current global OS elite.

The report revealed that, in terms of smartphone shipments, Apple and Samsung will continue to dominate the global market, shipping 17% more smartphones in 2018 than were shipped globally by all vendors in 2012. The new Juniper report found that Apple and Samsung’s global smartphone shipments will hit nearly 800 million by the end of 2018, compared with 677 million last year.

The report forecasts a sustained growth for Apple in the emerging markets over the forecast period ( 2013-2018), with Apple expected to announce a diversification in its product portfolio shortly. It notes that this brings Apple closer to the Samsung model of catering to diverse set of markets utilising different models which will maintain the current global dichotomy.

The report noted that significant growth is expected across emerging markets such as the Indian Subcontinent and China. These areas will see particular growth in the Ultra-Economy and Economy sectors, with heavily localised handsets. Slower growth is forecast for the Ultra-Premium and Premium smartphone sectors, but only if they can offer clear differentiation within a crowded market.

The Juniper Report found that there will continue to be a lack of short and medium term diversity within the OS market. It also revealed that the Average Selling Price of a smartphone will fall as new lower income demographics are exploited.

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Worldwide Shipments of GPS-enabled Handsets Growing At a CAGR of 15% during 2012-2015

lbs

lbsAccording to a recent report by RNCOS, the shipments of GPS/LBS devices is growing significantly across the globe and further projected to grow at a CAGR of around 15% during 2012-2015. The report found that worldwide shipments of GPS-enabled handsets are increasing and have become a standard feature in smart phones. In addition, development in Internet and network technology along with rapid growth of mobile personal devices results in the fast growth of Mobile E-Commerce and M-Commerce. Location-based service (LBS), where often the actual position of the terminal is utilized in the service provision is a special case of M-commerce. Convergence between LBS and mobile commerce is gaining momentum and a primary driver of this convergence will be Near Field Communication (NFC), which will bridge the online and offline worlds.

As per the resport, the global navigation satellite systems’ (GNSS) technology, which is expected to be embraced by the positioning facilities through mobile phones and route guidance devices in the car, development of the GNSS market is anticipated to develop in the coming years. Even some of the countries like China, Japan, and India are focusing on deploying their own GNSS system which will further boost the GNSS market.

The report reveals that the market for smartphone-based GPS technology has established its dominance in the past few years and expected to remain the major segment boosting the growth. The growing number of smartphones, technology convergence, mobile commerce, and location-based shopping are all expected to boost the GPS market worldwide in future.

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