On Tuesday, Microsoft announced its plans to make Microsoft Surface available at additional retailers as soon as mid-December. Apart from this, Microsoft also announced the extension of the Microsoft holiday stores, including the transition of several of the stores into permanent Microsoft retail outlets.
Panos Panay, general manager, Microsoft Surface said, “The public reaction to Surface has been exciting to see. We’ve increased production and are expanding the ways in which customers can interact with, experience and purchase Surface.”
Now by mid-December, consumers in the United States and Australia will be able to purchase a Surface with Windows RT at retail stores. It will be subsequently available in a number of countries in the coming months.
“Our plan has been to expand the retail presence for Surface after the first of the year. Based on interest from retailers, we are giving them the option to carry Surface with Windows RT even earlier,” said Steve Schueler, corporate vice president, Microsoft Retail Sales and Marketing.
Starting at US$499, Microfosft Surface will continue to be available for purchase at all Microsoft retail stores in the United States and Canada and online in Australia, Canada, China, France, Germany, the United Kingdom and the United States. Based on the success of the Microsoft holiday stores, the company will extend all of these locations into the new year. These stores will transition into either permanent brick-and-mortar retail outlets or specialty store locations.