Leading mobile advertising network Vserv.mobi has announced the launch of AudiencePro, a first-of-its kind platform that presents a game changing opportunity for the entire mobile ecosystem, including Telecom providers, Advertisers, Publishers & App Developers. This launch also announces the first Telco partnership as Vserv signs up with Airtel, the world’s third largest telecom operator by subscriber base.
The AudiencePro platform allows advertisers targeting based on demographics, spending power, network usage, location, content relevance & device specific data, to reach the right audience. It will allow advertisers to reach mobile subscribers with highly relevant ads, displayed on multiple inventory sources across the Vserv.mobi network, including 20,000+ Apps powered by its innovative AppWrapper technology, thus enabling targeted advertising at a massive scale like never before. The platform will support all creative formats including rich media formats such as Full Screen Ads, Video and HTLM5 interactive ads.
Commenting on the launch, Dippak Khurana, CEO & Co-Founder, Vserv.mobi said, “The AudiencePro is the World’s first platform that brings together the power of Mobile Ad Networks with credible user data from Telcos, to enable unprecedented levels of audience targeting for advertisers. After the revolutionary AppWrapper monetization platform, this is our second game changing technology that will unlock tremendous value across the entire mobile ecosystem. Given our understanding & presence across emerging markets, we are already working towards rolling out the AudiencePro platform with partners across the globe.”