Infographic: 7 Deadly Sins of Mobile Marketing
The folks over at Text Marketer have published a new infographic that explains how to run a successful SMS campaign by avoiding the so-called “7 deadly sins of mobile marketing.”
The full infographic is embedded below.
Let us know ...
Mobile Marketing Association Unveils Final Privacy Policy Guidelines for Mobile Apps
The Mobile Marketing Association (MMA) raised the curtain on its finalized MMA Mobile Application Privacy Policy, which is being hailed as the first guidelines document of its kind that addresses the core privacy issues and data processes of ...
7 SMS aggregators sign Code of Conduct; impose ban on overseas origination route
As a move towards self-regulation, 7 SMS aggregators and marketers, with support of Internet and Mobile Association of India [IAMAI], have signed a Code of Conduct. The Code of Conduct, inter alia, puts a self imposed ban on these companies ...
Google mobile ad revenues to hit $4bn in 2012
Piper Jaffray analyst Gene Munster says Google’s mobile advertising on its Android OS and Apple’s iOS grew from $1 billion in 2010 to more than double that in 2011, and that this is set to significantly increase again this year.
It ...
Mobile Advertising Via Social Media to ‘Explode’ in 2012
The only thing ballooning faster than mobile advertising budgets is the typical mobile advertiser’s interest in social media. As a result, brands are poised to continue investing in Facebook advertising and focusing on fan acquisition.
According ...
Lukup Media launches platform for mobile devices
Lukup Media, a company which develops and delivers rich media content and applications across multiple digital media, has launched a unique platform for mobile devices.
With this platform, advertisers and content developers can create and deliver ...
Mobile will account for 15.2% of global online ad spend in 2016: Berg Insight report
The total value of the global mobile marketing and advertising market will grow from 2.6 billion euros ($3.4 billion) in 2010 at a compound annual growth rate (CAGR) of 37% to 17.2 billion euros ($22.5 billion) in 2016, a report said.
The report ...
List of Mobile Advertising Networks in India 2011
The Indian mobile advertising market continues to show rapid growth due to the improving ad ecosystem. Major publishers are bringing their media into the mobile channel while brands are simultaneously discovering the power of mobile advertising. ...
Asian Mobile Advertising Network BuzzCity serves 10.5 Billion Adverts across its mobile advertising network.
BuzzCity has announced that it served 10.5 billion ads across the course of May – a record for the firm.
The company claims such growth is down to the ‘demand’ for content from its line-up of properties (Djuzz, JAMsked and Now-Cook), ...
SMS spam: more people will be using apps to send text messages in the next few years
Apps may be all the rage in the mobile phone space, but they’ll never kill SMS – in part because more people will be using apps to send text messages in the next few years.
That’s according to Juniper Research, who says that revenues from ...
