MTS launches mAD - Now just watch an ad to make a free call
MTS has launched a innovative service called “MTS mAD”, whereby mobile users will be able to make free local calls by just watching a video ad. Sistema Shyam, operating under the MTS brand, is the first Indian operator to offer such ...
Total Ad Spend on Mobile Web Search to reach $12 billion by 2017
A recent report by Juniper Research, reveals that, the total ad spend on mobile web search will reach $12 billion per annum in five years’ time, three times the ad spend this year, which will reach $4 billion. Usage of web search on mobile ...
Facebook Mobile Ads Vs Twitter Ads, Facebook ads 4 times more “Engaging”
A new study from TBG Digital shows that Facebook’s mobile ad click-through rate is four times higher than Twitter’s mobile CTR. The new study at least provides a glimmer of hope for the company’s mobile ad prospects and shows that its ...
InMobi to bring mobile ads on Cricbuzz
InMobi has partnered with Cricbuzz to provide mobile ads to consumers on Cricbuzz’s mobile site and applications for the Indian market. Through this partnership, advertisers will be able to reach premium mobile consumers on Cricbuzz.
Under ...
Latest Indian Mobile Advertising Revenue Statistics March 2012
According to a recent report published jointly by IAMAI & IMRB, mobile advertising revenues in India will reach the 144 crores mark by 2013. Currently the market is valued at 105 crores. Mobile Ad shares which accounted for about 90 crores ...
Infographic: The Growth of Mobile Advertising in 2011
Inneractive have published their latest infographic dubbed “From Barcelona to Barcelona: the Growth of Mobile Advertising in 2011
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Mobile App users having a hard time using Augmented Reality
According to a thought-provoking study published Wednesday by Ypulse, “even tech-savvy millennials are baffled” by augmented reality technology, particularly when its infused in mobile apps on leading smartphones.
“Augmented reality has ...
Top 5 Trends in the Mobile Marketing Industry, for the Year 2012
Listed out below are a set of trends that mobile marketers should look out for, in 2012, so as to be able to understand and serve their customers better, while also making more profit for themselves.
1. Smartphones and Tablets Rule the Market
Gone ...