According to ‘New Digital Mobile Consumer report’ by TCS, consumer sales transactions completed on mobile devices is expected to grow by 20 per cent between 2012 and 2015 in India. The report highlights the criticality of developing a corporate strategy for interactions conducted with consumers specifically through mobile devices
As per the report, between 2012 and 2015, customer services and mobile-specific market campaigns are also expected to experience substantial growth as a percentage of overall consumer interactions — growing 24 per cent and 23 per cent, respectively. Companies reporting the greatest success with digital mobile consumers are those that are quickest to adapt to new platforms like tablet PCs.
The report found that globally, the leading companies have an average of 25 per cent of their mobile apps designed specifically for tablets. Compared to this, the companies with the least success have just 17 per cent. Rapid adoption of multiple mobile devices by both consumers and employees, however, is demanding that mobile strategies evolve further still, the report said.
TCS Global Head (Mobility) Satya Ramaswamy said,”Consumer facing businesses need to develop strong, well-executed digital mobile consumer strategies in order to capitalise on the tremendous sales, marketing, and service opportunities that are now unfolding via the mobile devices of consumers. Smartphones are becoming the preferred computing devices for consumers while they are out-and-about, whereas tablets are taking an increasingly central role for these consumers while they are within their homes.”
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