Independent mobile video and media company Vuclip has won the exclusive first rights on mobile platform for the official theatrical trailer of the Will Smith starrer sci-fi thriller AFTER EARTH.
The theatrical trailer may be viewed on any internet-enabled mobile phone by clicking here. Vuclip’s proprietary backend technology transcodes the videos in real-time to deliver an optimized viewing experience on more than 5500 types of mobile phones.
Nikhil Naik, Director, India Business, Vuclip said, “In today’s networked age, marketing for movies is increasingly becoming a multi-screen phenomenon. More than 14 million users of Vuclip in India again got the first opportunity to watch the mobile theatrical trailer of AFTER EARTH exclusively on Vuclip. We are excited to see mobile marketing becoming more and more integral even for Hollywood movies in India.” Vuclip had earlier done a similar mobile promotion with exclusive first rights for James Bond movie SKYFALL.
Set a thousand years in to the future, the movie features real-life father-son duo, Will Smith and Jaden Smith, as Cypher and Kitai Raige who crash land on planet Earth which has been abandoned by mankind. Papa Smith is injured in the crash and estranged Jaden has to travel alone through this world to survive and try and save his father. Isabelle Fuhrman and Zoe Kravitz will also be seen playing key roles in the movie. The movie by Indian-American filmmaker M Night Shyamalan is slated for release mid-next year.
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