Mobile and wireless innovation company Innoz has touched the one billion queries mark on their flagship product 55444. With the support of 120 million active users, 55444 have managed to reach the billion mark in a span of just 18 months.
Innoz’s flagship product 55444 also known as SMSGyan is an offline search engine that allows its users to search the web by sending an SMS. Users receive a specific answer of 480 characters within seconds with an option of retrieving further information on the query, if required. Users have the option to get charged a rupee an SMS or can opt for a monthly or daily subscription.
Deepak Ravindran, CEO Innoz,said, “India has over 900 million mobile phone users making it the second largest in the world. Though being the second largest, India has a dearth of users having access to the internet via mobile phones. Innoz identified this huge gap and has successfully addressed it by bringing the web to everyone. In short, we make all phones think smart.”
Around 40% of the queries come in from the South zone, followed by the West zone at 25% with 20% and 15% from the East and North zone respectively. Most of the queries are in Hinglish, Kannada, Tamil and other regional variations. Location based queries such as location of ATMs, restaurants, petrol bunks etc. topped the list of most searched on 55444, movie reviews and movie timings came in a close second followed by search on music information and lyrics. Surprisingly the platform is also largely used as a calculator for complex mathematical problems and dictionary.
One billion and counting, Innoz is rapidly growing with constant plans of expansion. Extending their services globally, Innoz recently launched its services in Dubai, U.A.E through the Du Network and is currently in talks with operators in the United States, Sri Lanka, Indonesia and Africa. The company had received its last round of funding from Venture firm Seedfund Advisors in May 2012.
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