On Friday, Nokia announced its partnership with Vodafone India to offer an integrated billing solution for its music service, Nokia Music Store, in India. This move will enable Vodafone India consumers using Nokia’s music service on their Nokia feature phones and Nokia Asha smartphones to easily renew their subscriptions via their Vodafone accounts and continue to download songs and albums from the Nokia Music Store. With this partnership, Nokia Music Store becomes the first independent music store in the country to offer integrated operator billing along with billing via credit cards and vouchers. This marks a big step forward towards broadening monetization and strengthening the music ecosystem in India.
Renewal subscriptions for the Nokia Music Store are available for three durations-7 days for Rs 50; 30 days for Rs. 99; and 90 days for Rs. 250. Taxes and data charges are separate as applicable. With this integration, Vodafone India consumers can pay for the renewal as part of their monthly phone bills or have the amount debited from their pre-paid balance.
Commenting on this, Vodafone India’s chief commercial officer Vivek Mathur said “”The new venture with Nokia allows us to offer integrated billing service for music downloads which will also help strengthen the local music ecosystem”".
Mr. Viral Oza, Director Marketing, Nokia India said, “We have a strong proposition in the Nokia Music Store and both Vodafone and Nokia are committed to offering the consumer a richer experience and growing the music ecosystem.”
Nokia Music Store is the largest online repository of legal digital music in India with a catalogue of over 4.5 million DRM free songs, across 16 Indian languages, with 1.4 million song downloads a day.
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