Leading travel planning website iXiGO.com, launched India’s first free destination trivia gaming app - Yo! India. The app tests a player’s knowledge of Indian destinations by asking them to keep guessing places in India from their pictures and giving players points for answering correctly in a short period of time.
Available in both iOS and Android platforms, the app is available free of cost at the Apple App and at the Google Play Store. Players can browse through hundreds of destination photos, win badges, and share their scores and achievements on Facebook, with the ultimate objective of becoming the “Travel God” of Yo! India by topping the scoreboard at http://www.ixigo.com/yoindia.
iXiGO’s entire team worked on building this app in a 48-hour Hackathon organized a few weeks back and the entire processes of ideation, blueprint preparations, curating and creating content, building the wireframe of the app, designing components, development, testing, etc., were completed within this record time.
Commenting on this launch, Saurabh Srivastava, VP, Marketing & Product Strategy, iXiGO.com said, “Would you recognize Bibi-ka-Maqbara if you saw only its photo? Our Facebook photo puzzles had great infotainment value. We wanted to extend that by building an app that not only entertains but also educates, and makes travelers more aware of hidden gems of places in India. A player has to achieve seven levels starting as a ‘Beginner’, moving up to the level of ‘Scout’ and the final destination of becoming a ‘Travel God’ - I’m still working my way up!”
iXiGO.com has been known for its industry-first product innovations. Back in 2011, iXiGO.com had launched India’s first travel apps for iPhone and Android, a year ahead of most other travel sites in the country. Their most recent launch, the iXiGO Trip Planner (http://www.ixigo.com/trip-planner), dubbed ‘the search engine with a human touch’ by eyefortravel.com, and recently featured in BBC World’s Fast Track, has become a perfect example of how natural language search, infographics and travel information can be mashed up into a product with an inspirational and fun user-experience.
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