A recent report by ABI Research revealed that the global market for mobile application security will be worth $398 million by the end of 2012. This includes revenues for paid apps, partnerships with manufacturers and operators, white label deals, and dataset sales. The research found that till date there have been over 130 billion downloads of mobile security apps.
In today’s advanced world, almost everything is on mobile- be it games, social networking, productivity apps or financial tools. However, along with it, malware like loss, theft, spam, Trojans, spyware, data breach, and aggressive advertising are some of the few threats facing vulnerable devices. ABI Research found that, between Q1 2011 and Q2 2012 unique malware variants grew by 2180% reaching 17,439.
According to Michela Menting, senior cyber security analyst, these threats are set to increase significantly. She said, “With the increasing popularity of smartphones, mobile threats are on the rise. This has implications for security at the corporate level as well as for individual privacy. The mobile application security market is rife with vendors offering their wares. The priority now for end-users is understanding the issue at hand and finding the right offering that best suits their needs.”
A number of companies are standing out among the hoards of mobile security vendors. Among them, AVG Technologies, Lookout, and Avast Software offering well-rounded software that address malware, privacy and anti-theft concerns. With regards to innovation Lookout, Dr.Web, and TrustGo stand-out among other vendors. As for implementation, McAfee, Kaspersky Lab, and Ikarus have excelled in deploying viable long-term strategies.
These findings are part of ABI Research’s new Mobile Security Research Service which includes Market Data, Insights, and Competitive Assessments.
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