Having a presence on mobile has become imperative for most of the companies in the current scenario when almost everyone is mobile. However, whether to have a mobile website or a mobile application; whether to optimize the current website for mobile or develop an entirely new mobile application - is a constant cause of confusion for companies. Here’s a very informative infographic which outlines the basics and benefits of a mobile website vs a mobile application.
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I thing having both site and application works for all the consumers. There are almost equals the number of people using their mobile to go to the internet and people using the internet while accessing their phones. It’s a win win thing for me.