Last week Youtube launched a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Every channel has a 14-day free trial, with many offering discounted yearly rates. For example, Sesame Street will be offering full episodes on their paid channel when it launches. And UFC fans can see classic fights, like a full version of their first event from UFC’s new channel. Once users subscribe from their computer, they’ll be able to watch paid channels on their computer, phone, tablet and TV, and soon will also be able to subscribe to them from more devices.
Announcng this, the Youtube blog stated:”Today, there are more than 1 million channels generating revenue on YouTube, and one of the most frequent requests we hear from these creators behind them is for more flexibility in monetizing and distributing content. We’ve been working on that and wanted to fill you in on what to expect.”
“This is just the beginning. We’ll be rolling paid channels out more broadly in the coming weeks as a self-service feature for qualifying partners. And as new channels appear, we’ll be making sure you can discover them, just as we’ve been helping you find and subscribe to all the channels you love across YouTube. Just as the partner program empowered creators to take their channels to the next level, we look forward to seeing how this great community of creators moves ahead with a new way to reach the fan communities that made their channels a hit. You’ll be hearing more from us, and them, as we get creator and user feedback and build out this exciting offering,” it further added.
On Wednesday online video sharing platform YouTube announced that it has more than a billion unique users each month. According to the company, nearly one out of every two people on the Internet visits YouTube.
The blog post stated that the monthly viewership of YouTube is the equivalent of roughly ten Super Bowl audiences.
“If YouTube were a country, we’d be the third largest in the world after China and India,” the team said. It further added,”PSY and Madonna would have to repeat their Madison Square Garden performance in front of a packed house 200,000 more times. That’s a lot of Gangnam Style!”
The company further stated that all of the Ad Age Top 100 brands are now running campaigns on YouTube.
Founded in 2005, YouTube was bought by Google in 2006 for $1.65 billion.
According to a recent online survey conducted by Google, around one-third of YouTube viewers in India access videos on their mobiles and spend over 48 hours a month on the website. The online survey was conducted on more than 2000 Indians.
The study revealed that almost two-thirds of the viewers on YouTube in India are under 35 years of age. The survey also revealed an emerging consumer class on YouTube, which it nicknamed ‘Generation C’ and represents a young, tech savvy group of youngsters.
The study said,”Generation C switches between devices 27 times a day, and Indian users watch nearly 30 percent of their YouTube videos on mobile. Smartphone owners spend one quarter of their YouTube time on mobile, while tablet owners spend about 20 percent.”
According to Google, increase in smartphone penetration in India will also lead to an increase in opportunities for brands to personally reach Gen C.
The study found that more than 70 percent of YouTube’s viewers in India are under the age of 35, while 72 percent have a college degree or higher. The survey also found that more than half of Indian YouTube users share videos on social networks and the same proportion also shares videos from YouTube on email. Around three quarters of the users visit the site mentioned the video.
Journey of Youtube over the past eight years. A very nice infographic created by ShortyMedia.
Google has launched a new version of YouTube app for Apple iPhone and iPad. Users can download the new YouTube app at Apple’s App Store.
According to a Google spokesman, unlike the previous version of the YouTube iPhone app, the new version will feature online advertising. Online ads generate the bulk of Google’s revenue, the world’s No.1 Web search engine, and YouTube already offers ads on its mobile website and on the version of the app for Android smartphones.
Through the new YouTube App, users will have access to tens of thousands more videos. They’ll be able to watch official music videos like Taylor’s latest hit. Users can swipe their finger from the left edge of the screen to reveal a guide with their subscribed channels on YouTube, giving them instant access to everything from Alli Sports to YOMYOMF.
Users can also get to videos like “Gangnam Style” faster with new search tools that give suggestions while they type, and let them sort through videos or channels. They can also flip through related videos, comments and more info, all while watching a video. They can easily share their favourite videos on YouTube, Google+, Facebook or text message in the app, as well as from Twitter and email.
Web-connected smartphones are increasingly important to YouTube’s business. One billion of YouTube’s daily video views now occur on mobile devices, said Google. Earlier this year YouTube said it was streaming 4 billion videos every day.
A recent Harris Poll of 2,634 adults in the US revealed that, Video viewing apps Netflix and YouTube are the most popular apps among smart TV owners. The results show that young smart-tv users who are already accustomed to using apps on their smartphones and tablets are now “app-ifying” their internet-connected TVs.
Manny Flores, Senior Vice President at Harris Interactive said, “Younger adults desire a more social TV viewing experience. With the proliferation of social media sites like Facebook, Twitter and Google+, younger adults are not only more tech savvy, but are accustomed to being able to share their online experiences with their friends and family. So why not add TV viewing to the list of online experiences to share?” Flores further added,” As the TV becomes a more overall entertainment device, it is only a matter of time before we see the mainstream use of additional content apps, such as Facebook, being used on the TV.”
According to the poll, the top 10 must have apps for smart TVs are:
1. Netflix – 47%
2. YouTube – 44%
3. Facebook – 35%
4. Amazon – 34%
5. Pandora – 28%
6. ESPN – 21%
7. Hulu + – 21%
8. Twitter – 17%
9. Syfy – 14%
10. HBO Go – 13%
The popular game Angry Birds might soon be a hot favorite with smart TV owners too. On July 19 Samsung announced the global availability of the app — which is the first to feature motion controls — on Samsung smart TVs.
Thousands of Youtube Partners are making over $100,000 a year, according to Google SVP and Chief Business Officer Nikesh Arora recently with a call with Gigaom.
Google has been increasingly investing into programming on YouTube. The site unveiled a premium channel initiative late last year that included a reported $100 million in advances both for YouTube stars and traditional media brands who took their assets to YouTube as a result. And earlier Thursday, it announced that it is rewarding some 1,500 YouTube producers for successes with their channels on the site, with 80 of them receiving a golden play button, and everyone getting $500 gift certificates that can be put toward buying video equipment.
Check out the YouTube partners program and also learn here how to make money and drive traffic with Youtube Partner Program
YouTube, the world’s most popular online video website, streams 4 billion videos every day and its users upload more than 60 hours of video to the site every minute. Although much of the content on YouTube consists of home videos that are free to watch, YouTube has increasingly added professionally-produced content, some of it available to rent for a fee.
YouTube has announced a movie rental partnership with Paramount Pictures. It would offer online rentals of nearly 500 Paramount films, including “Hugo” and “The Godfather,” rounding out its growing catalog of feature-length movies.
The Paramount deal means that YouTube now has movie rental deals with five of the six major film studios, as well as more than ten independent film studios, giving it access to a catalog of nearly 9,000 films.
Consumers can rent the films, generally for 24 hours or 48 hours, for anywhere from $2.99 to $3.99.
The Paramount movies, which include recent releases and classics, will be available in the United States and Canada over the next few weeks. Consumers can rent the movies on the YouTube website, or on Google Play, Google’s online storefront for music, games, movies and other types of media.
Is the golden age of TV already long gone? Today all major TV services stream their content online and viewers have more power to choose from than ever. Acorrding to the creators of this infographic from Freemake.com, the death warrant of TV was signed with the emergence of the Internet, in particular with the flourishing of one company that was the embodiment of its destruction: YouTube.
At appmarket.tv we have talked for years about the future disruption of the broadcast industry and new gatekeepers in the living room. For half a century, not much has changed – scarcity is the control lever, the value chain has been static, and the industry has been top heavy. Print media was slammed by the Internet. Music was too. Publisher and record labels have been trying to reinvent themselves with a fervor that the broadcast and pay TV industries will be shaking with in the next five years. And fighting against the intersection of the web and TV is like putting a bandaid on an ax wound.
Could not visit the most exciting event of the year MWC 2012 ? No worries, here is the link to all Videos of MWC 2012 on Youtube :
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