A website as the most natural marketing platform is of immense importance to the business. For any website turning visitors into customers or what we call as a business, conversion remains the prime focus area. Your SEO efforts to endeavors for building organic traffic to making a social presence drive traffic, all these roads has one goal, business conversion.
Web design makes browsing entertaining or gives traffic enticing immersive experience or helps the website featuring well in search engine ranks. But all these have no tangible meaning if they do not result in creating leads and business conversion.
Here we are offering 7 killer web design tips to increase your business conversion.
1. SEO boosting conversion rate
Any digital marketing strategy must carry with it a robust SEO component. By hitting search engine ranks you can avail the benefits of visibility improvement and more traffic visiting your site. But such results even do not have any meaning if the traffic does not turn into leads and finally into business. So, SEO must push the conversion rate and here are some measures to do it.
- Make your SEO have a singular focus on a chosen topic, particular product, or service showcased per web page. This will help to make better SEO in regard to relevant keyword searches.
- Relevant content is equally important for search rank and business conversion.
- Use of most searched long tail keywords on every topic page and contents will increase the chances of conversions.
- It is the ease of use, simple navigation and optimum usability and readability that will make the site searchable by search engine spiders and visitors. Simplicity in design will boost both search rank and chances of business conversion.
2. Design to enhance readability
Any over a business or product in search engines refers to the demand for information regarding them. As shoppers these days are smarter enough to research well regarding a product or service before coming to a buying decision, you need to offer them easily readable information regarding your product or service. There are few ways you can boost readability of content.
- Do not stuff a page with too many contents. You should always display contents with a lot of space around for the eyes to breathe.
- Enhance the spacing and line length to ensure clarity in readable content.
- Always use simple typography that works well for all screen sizes and devices.
3. Help users contacting you
One of the foremost aspects to consider is to allow users contacting you at ease. Just ask yourself would you find a business-reliable if you just cannot even find their phone number? This would be a blunder to hide your contact details in an obscure place. Display it and guide users there.
- As most users now want to connect through a handheld device, provide the contact numbers in a tappable or clickable way to allow one-touch call.
- Just offer your location on a GPS map in the contact page if you have stores or business venues waiting for customer footfall.
- Mention the call timing or specify the various numbers for various purposes to avoid confusion.
- If possible give the contact information on your homepage only.
4. Succinct messaging
Just after landing on the homepage, you need to address visitor with the value that the site has to offer for their needs. This can be done through the succinct and compelling message. For any content rich homepage, this is a good technique to orient the users to save them from confusion over so much to look upon or read. Before they hit the back button your message needs to offer the value proposition. A concise yet impressive message on the value of your brand can let them stay on-page and browse on.
5. Give priority to user experience
User experience refers to the overall ease of use, usability, performance, the pace that a user experiences on a web page or website. An eye-grabbing home page with a ‘Wow’ visual is not enough to make a great user experience. Ultimately it is all about how easily, how fast and how relevantly you give your users what they want without wasting their time and energy. A great user experiences will invariably create a great impression, will let users spend more time on your web page and give more leads and business conversion.
6. Influence with colour and typography
Colours are psychological and they not only add glam to web design but when used appropriately, they in a subtle way complement the website and its contents. Colour having robust psychological effects influences conversion rates to a great extent. A study by Quick Sprout indicated that assessment of products in 90% of cases is done depending on the colour. It creates the mood, sets the tone and helps to initiate the voice to your prospects in more ways than one.
Some colours are counterproductive for certain industries. Nobody paints a food website in blue as it suppresses appetite. On the other hand, banks prefer blue as it signifies reliability. It is just the tip of the iceberg when you consider utilizing colours for web design. There are also considerations on shades of the same colour and contrast. In any way, colours impacting the audience can often turn conversion on or off.
The typography or font in your website design is another big area which is often underestimated. Fonts convey subtle messages that without knowing influence the unconscious of visitors much in the fashion of colours. Fonts are also important to enhance readability and usability. Fonts are also important for the design output across various device screens and device types. Certain fonts can also cause more distraction than others.
7. Test, test and test
Finally, it is the testing of your web design that will guarantee output. Launching a web campaign without sufficiently testing it is synonymous to boarding a bus without knowing where it is going. It does not take a genius to tell that testing gives you full knowledge of what in your new website works or needs tweaking. To ensure your design is optimized for business conversion in all regards mentioned above let it be A/B tested. A/B testing will unveil before your eyes all that works and do not work and accordingly allows you mending them further.
Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing website development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics. He has recently launched Save Contact Form 7 WordPress Plugin.