7 Killer Web Design Tips to Increase Your Business Conversion

Web Design Tips to Increase Your Business Conversion

A website as the most natural marketing platform is of immense importance to the business. For any website turning visitors into customers or what we call as a business, conversion remains the prime focus area. Your SEO efforts to endeavors for building organic traffic to making a social presence drive traffic, all these roads has one goal, business conversion.

Web design makes browsing entertaining or gives traffic enticing immersive experience or helps the website featuring well in search engine ranks. But all these have no tangible meaning if they do not result in creating leads and business conversion.

Here we are offering 7 killer web design tips to increase your business conversion.

1. SEO boosting conversion rate

Any digital marketing strategy must carry with it a robust SEO component. By hitting search engine ranks you can avail the benefits of visibility improvement and more traffic visiting your site. But such results even do not have any meaning if the traffic does not turn into leads and finally into business. So, SEO must push the conversion rate and here are some measures to do it.

  • Make your SEO have a singular focus on a chosen topic, particular product, or service showcased per web page. This will help to make better SEO in regard to relevant keyword searches.
  • Relevant content is equally important for search rank and business conversion.
  • Use of most searched long tail keywords on every topic page and contents will increase the chances of conversions.
  • It is the ease of use, simple navigation and optimum usability and readability that will make the site searchable by search engine spiders and visitors. Simplicity in design will boost both search rank and chances of business conversion.

2. Design to enhance readability

Any over a business or product in search engines refers to the demand for information regarding them. As shoppers these days are smarter enough to research well regarding a product or service before coming to a buying decision, you need to offer them easily readable information regarding your product or service. There are few ways you can boost readability of content.

  • Do not stuff a page with too many contents. You should always display contents with a lot of space around for the eyes to breathe.
  • Enhance the spacing and line length to ensure clarity in readable content.
  • Always use simple typography that works well for all screen sizes and devices.

3. Help users contacting you

One of the foremost aspects to consider is to allow users contacting you at ease. Just ask yourself would you find a business-reliable if you just cannot even find their phone number? This would be a blunder to hide your contact details in an obscure place. Display it and guide users there.

  • As most users now want to connect through a handheld device, provide the contact numbers in a tappable or clickable way to allow one-touch call.
  • Just offer your location on a GPS map in the contact page if you have stores or business venues waiting for customer footfall.
  • Mention the call timing or specify the various numbers for various purposes to avoid confusion.
  • If possible give the contact information on your homepage only.

4. Succinct messaging

Just after landing on the homepage, you need to address visitor with the value that the site has to offer for their needs. This can be done through the succinct and compelling message. For any content rich homepage, this is a good technique to orient the users to save them from confusion over so much to look upon or read. Before they hit the back button your message needs to offer the value proposition. A concise yet impressive message on the value of your brand can let them stay on-page and browse on.

5. Give priority to user experience

User experience refers to the overall ease of use, usability, performance, the pace that a user experiences on a web page or website. An eye-grabbing home page with a ‘Wow’ visual is not enough to make a great user experience. Ultimately it is all about how easily, how fast and how relevantly you give your users what they want without wasting their time and energy. A great user experiences will invariably create a great impression, will let users spend more time on your web page and give more leads and business conversion.

6. Influence with colour and typography

Colours are psychological and they not only add glam to web design but when used appropriately, they in a subtle way complement the website and its contents. Colour having robust psychological effects influences conversion rates to a great extent. A study by Quick Sprout indicated that assessment of products in 90% of cases is done depending on the colour. It creates the mood, sets the tone and helps to initiate the voice to your prospects in more ways than one.

Some colours are counterproductive for certain industries. Nobody paints a food website in blue as it suppresses appetite. On the other hand, banks prefer blue as it signifies reliability. It is just the tip of the iceberg when you consider utilizing colours for web design. There are also considerations on shades of the same colour and contrast. In any way, colours impacting the audience can often turn conversion on or off.

The typography or font in your website design is another big area which is often underestimated. Fonts convey subtle messages that without knowing influence the unconscious of visitors much in the fashion of colours. Fonts are also important to enhance readability and usability. Fonts are also important for the design output across various device screens and device types. Certain fonts can also cause more distraction than others.

7. Test, test and test

Finally, it is the testing of your web design that will guarantee output. Launching a web campaign without sufficiently testing it is synonymous to boarding a bus without knowing where it is going. It does not take a genius to tell that testing gives you full knowledge of what in your new website works or needs tweaking. To ensure your design is optimized for business conversion in all regards mentioned above let it be A/B tested. A/B testing will unveil before your eyes all that works and do not work and accordingly allows you mending them further.

Author Bio

Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing website development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics. He has recently launched Save Contact Form 7 WordPress Plugin.

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Ultimate Tips and Trends for Designing a Winning Contact Page

Contact Us

Web forms on a contact page play a pretty important role to let prospects subscribe to newsletters, sign up for free entry to exclusive website content, or to exhort them to make an online purchase. Varied forms lay the foundation for multiple online interactions.

Every form has a purpose to serve, but contact forms are one of the most important ones for business. They conveniently help businesses to get in touch with different people and allows visitors to get in touch with the company. Not all contact forms are designed well.

Here are some dos and don’ts for designing better contact forms.

1. Do make it a personal form

A contact form helps the site visitors to contact your business representative implying that they are interested in reaching out to connect with you. They are looking for personal interaction and not merely looking at information through the site. By making the form personal, you create a sense of assurance about your genuine identity and you are keen to hearing from them.

A personal contact form is both very appealing and extremely inviting. Inviting a person with a likable and personal touch helps in attracting the prospects since it gives them importance. Also. Use of handwritten fonts makes it quite personal on the contact form.

2. Don’t make the form long and boring

The look and feel of the contact form says a lot about your company. Never keep a contact form in a neutral, dark, design as it might look impersonal and distant. Also, one should not make the contact form look boring and staid as it might scare visitors off.

Less contrast between background and content also robs the contact form of its presence. The sites become extremely one-note and not at all inviting.

3. Do keep it relevant

Before you venture to think about the colours and the font being used for contact forms, the purpose of the contact form needs to be spelled out. Start brainstorming about the intent and define form fields in a way that it is convenient for visitors to put in genuine information about themselves.

4. Don’t ask for any random information

Endless web forms are useless since they contain too much random information. The website should have a reason in garnering the information and what it is going to do with the data. Do not ask for info that one does not really need. Also, keep the contact form for those interested in your offerings not for people who just have some query about something.

Never ask visitors for information just so that they should be sharing it and you want to increase leads in a superficial manner.

5. Do keep it simple

Keeping the form simple is one way to go. All the visitors care about one thing and that is their own message. They would not like to shell out more information other than a name and an email id so that the company knows that they are talking to a genuine person. Making other fields obligatory is just a way to turn your visitors off.

The contact form should be a better alternative to email campaigns and should prompt the user to send in their message and punch in “Submit.”

6. Don’t ask for captcha codes

Yes captcha codes still happen. These codes are like irritating form filters that weed out unwanted automated submissions. But putting every genuine prospect to the same test is giving them a chance to hate you. Having them all over the place is the worst way to drive an interested visitor out.

Captchas never make forms secure and getting the codes from visitors is like asking them to decipher letters that appear in a random fashion.

7. Do say who will reply

Every contact page should present a representative of the company in the end and should allow visitors to know about the person who might get in line when you call. With a contact form, one should intimate the other person who is expected to reply to the message. Your contact form appears to be trustworthy if the visitor gets to know who will receive the message.

8. Don’t make people doubt the credibility of the company

Contact forms are like ‘online faces’ of the company. Due to time difference and geographic distance, some people will not be able to talk in real-time. Contact forms sets up a connection and is the form that makes a connection between the prospect and the company. Making a good first impression is important since that adds to the credibility of the company.

9. Do offer alternative details to contact on the site

Some people like forms while some do not. When designing the contact form, allow people to contact directly too especially if they are not too keen to fill in the contact form. Ask for the email address or a phone number or provide them the details too so that they can even engage with your users through social media channels.

Ending Note

Contact forms are the face of the site and the company. Designing a contact form efficiently goes a long way to boost your business credibility and profits in the long run.

Author Bio

Keval Padia is a Founder & CEO of Nimblechapps. Being an avid gamer himself, he has converted many game ideas into reality. He is an Android Game Developer, with acute knowledge of mobile game design and user experience design.

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