68 Per Cent Of Businesses Use Social Media To Engage With Customers

According to a recent report by Kcom, businesses are increasingly turning to social media to help shape the future of their customer services strategy. The report found that Social media monitoring has tripled in the last year: Kcom and CCA ...

28.6% of Western European SMBs Use Social Media For Business Purposes – IDC

According to a recent study “The evolution of Social Media among Western European SMBs”, by IDC, 28.6% of Western European SMBs with between 20 and 499 employees currently deploy some form of social media for business purposes, and ...

The Power of Facebook Advertising, Very High Engagement,50% FB users are on Mobile

Facebook just published very interesting stats in the form of an infographic explaining the advantages, statistics and power of advertising on its very own network powered by 955 million users. Facebook is betting big time over ad revenue streams ...

Report: Most talked about Brand in Social Media: Samsung vs Apple, Sony Vs Nokia

Simplify360, the leading Social Media Management application for Social Business Analytics and Multichannel Engagement has launched a report on major consumer durables brands – Samsung and Sony. The Consumer Electronics industry is highly ...

Maruti Suzuki – The Top most Indian Brand in the Social Media Space

According to a recent report by NM Incite, Maruti Suzuki has replaced Samsung to rank as the top most Indian brand in the social media space. Maruti Suzuki enjoys strong sentiments and high volumes of conversations on auto forums that include ...

In 2012, Global revenues of social media is expected to reach $ 16.9 billion

A recent report by Gartner states that global revenues of social media is expected to grow by 43.1 per cent to reach $ 16.9 billion in 2012 as against $ 11.8 billion in 2011. It further stated that advertising will continue to be the largest ...

Infographic: Mobile, Social Will Win the 2012 Olympics

Mobile and Social will win the 2012 Olympics. iProspects has created a fantastic infographic which talks about the explosive usages of mobile and social media in the London Olympics. Have a look at the infographic below. Via Iprospect

Twitter acquires Hotspot.io

2012 seems to be a year of acquisitions in the social networking space. Earlier this month, Facebook acquired Instagram, a photo sharing app. Now Twitter, another popular social network has acquired Hotspots.io for an undisclosed sum. Hotspots.io ...

Klout Unveils Brand Squads

Klout which measures the social influence of a individual, has launched its version of brand pages. Known as Brand Squads, these dedicated profile pages will provide a central platform to companies to engage with influencers. Simply put, now ...

Infographic: Recruiters choose Linkedin over Facebook & Twitter

In the age of Social Media, recruiters use multiple Social Media networks to fulfill their requirements. But have you ever wondered which network do they use most or prefer? Well, according to a recent study by Bullhorn, Inc., Linkedin is ...
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