10 Effective Tips to Optimize Your LinkedIn Company Page

Tips to Optimize Your LinkedIn Company Page

LinkedIn among all the social platforms is particularly revered for its professional and business optimized look, feel and attributes. It is considered to be a powerful marketing tool for specially B2B companies. Now the reach of LinkedIn spans across 400 million users in more than 200 countries and territories. LinkedIn offers a huge opportunity to reach professional audiences across global and local locations and diverse industry niches.

Despite this huge potential and opportunity a LinkedIn page of a company can deliver, just a 57% of businesses actually have a page on LinkedIn. While this refers to the lack of utilization of a powerful tool such as LinkedIn, it also refers to the untainted potential of the platform as well. There is less competition for businesses in comparison to other platforms. In spite of all these most companies do not give the attention that the LinkedIn page deserves. To tap on the potential of LinkedIn for the digital presence of your company, here we will introduce 10 effective tips.

1) LinkedIn page is the digital face of the company

Companies often forget that their LinkedIn page being addressed to mainly professional users always plays a crucial role in shaping the brand image of the company. Actually, they should not only treat their LinkedIn page as a company product but should treat as the most important among them. It can as well be the prime digital face of the company in the long run if quality effort is put in it.

First of all, make sure that everyone of your email list knows you have a LinkedIn Company Page. Provide them a quick follow link to the page. Secondly, put the link of your LinkedIn Company Page in your email signature used for the URL of your LinkedIn personal profile.

But offering links to people is the very first step that should be followed by a thorough optimization drive. Ask yourself why the audience should follow your LinkedIn page. Just offer them something that may interest them instantly. Does your LinkedIn page offer some unique insight or allow users to take advantage of some promo codes?

As an effective measure you can also consider sponsoring an advertisement to boost traffic to your page. This may seem a bit superfluous, but it can deliver new audience for the page in quick time. Come what may, you need to grab every measure to push more engagement with your LinkedIn company page.

2) Make the Company LinkedIn Page SEO friendly

Every business invariably understands the importance of driving search engine traffic to company’s profile pages in social platforms and it is more important for your LinkedIn page. SEO friendliness directly results in getting more traffic, higher estimation from other businesses and professionals and a solid branding. There are few aspects to this.

First of all, while creating the company’s LinkedIn page, you will be asked to furnish valuable information concerning your business that is likely to be showcased on top of your LinkedIn profile. While this is important to introduce your business to visitors, making this profile description SEO friendly is crucial for driving traffic to your page. From optimizing it with keywords that are most searched by your target audience is crucial for this description. While crawling Google makes a preview up to 156 characters of the description text and naturally you need to state your agenda straight at the first few sentences. Another important thing is to use keywords that align with the overall keyword strategy of your website.

3) Grab attention with attractive banners

With 4 million LinkedIn business pages and sill counting, to grab user attention at first glance you need to optimize your page visually as well. You can make your business page stand out from the crowd with attractive banner images. Make sure you use images that are high in pixel count and make a statement on your products or services. Besides grabbing quick attention they can easily communicate the brand message to the audience. The banner is also helpful in showcasing a new product or sensitizing your audience on anything new or attracting audience on an upcoming event. Moreover, there are three areas where you can use banners in your LinkedIn profile, respectively as home page, careers page, and showcase page.

4) Optimize the showcase pages

Basically a showcase page within your company’s LinkedIn profile serves the purpose of expressly showcasing something relevant to the company and audience. For instance, the showcase page can be used to promote a particular product or service or to make an announcement or to portray anything relevant to your audience. Moreover, showcase page come with their own analytics allowing you to see the evolving interest of visitors.

LinkedIn allows the users to create as much as 10 showcase page with a profile and you can always utilize the opportunity to its fullest potential. But remember, updating the showcase pages with new and upcoming products, services, announcements and news are necessary. Otherwise, they may look uncared-for and audience can lose interest in them.

5) Optimize profile with keywords

Many businesses while creating their LinkedIn profile page inadvertently do not give much attention to keywords. All they do is to describe the business and products and move on to other information. That is a big mistake. To your surprise, LinkedIn profile pages are not only searchable, but to generate traffic and widen the reach often SEO friendly keywords play a big role in many company’s profile pages. Make sure you use keywords as per your SEO strategy for the website and help your target audience in finding your LinkedIn profile page.

6) Boost your header image

Still a vast majority of companies underestimate the role of header image and they often just finish this with a hurried cut and paste process. Worse still, a majority of company pages on LinkedIn only use a single image instead of utilizing a full library that they are permitted to do. Images in header often easily grab attention and push users to scroll down the page in search of their content.

7) Make sure that the updates are comment-worthy

While frequently updating the profile is important, you must ensure that the new updated contents can push users to post comments and engage. Here are three ways that you can do this.

  • By asking a question makes a compelling appeal to answer and comment. Question should be relevant and related to your new post.
  • By offering a unique statistics also you can push users to make a comment. It can be related to your business or the result of a recent customer survey.
  • Always add more value to your updated posts by providing a link. It has been seen that links are taken as credible attributes for a post.

8) Address audience with targeted Posts

While you want to deliver inspiring and informative content as part of your digital campaign, you cannot be sure whether your LinkedIn followers are receiving the kind of contents they want. You can always do it better by segmenting your audience as per location, job function, industry, business size, seniority, etc and LinkedIn as a platform allows you to do that. You can address audience with targeted posts as per the type of people and profile.

9) Make sure employees are connected and engaged

You should start always by reaching your own people. First of all make sure that the LinkedIn profiles of your employees are connected to your Company Page. Secondly, encourage your distributors, channel partners and other people connecting to your page. Lastly, always let all your company people and close affiliates share company updates through their own LinkedIn networks.

10) Give audience a picture of your Company Culture

While big brands always make headlines for being great places to work, a small enterprise can as well be a good place to work. To your surprise, there are too many startups that are even better places for growth and work satisfaction compared to many big names. Showing your workplace environment you can create a positive impression on job seekers and clients and your LinkedIn profile is the ideal place to show off such things.

Author Bio

Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing mobile app development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics. Check out their latest WordPress plugin – Save Contact Form 7.

More and more

68 Per Cent Of Businesses Use Social Media To Engage With Customers

Social-Media-CollageAccording to a recent report by Kcom, businesses are increasingly turning to social media to help shape the future of their customer services strategy. The report found that Social media monitoring has tripled in the last year: Kcom and CCA research undertaken in 2011 showed that only 20% of organisations were actively monitoring social media. Their latest research, completed in 2012, reported 72% of businesses were now monitoring social media; as more start to understand the power of social media and its level of influence, this will continue to increase.

The report found that the evermore demanding customer is now armed with the ability and tools to rate their customer experience and share it with a global audience. They are comfortable with sharing both good and bad experiences, in the hope that their intended target sits up, takes notice and responds accordingly.

“Face to face doesn’t have the same impact. Voicing concerns and enquiries publically generates a better response.” says Mark Pritchard, Business Development Director at Kcom. “Therefore businesses need to have the ability to manage negative responses on social media – a complaint isn’t always a terrible thing. If an organisation responds and acts upon the comment, it can actually create a good customer experience. It is also a great way to share positive comments and reviews to a wider audience and these reviews can be used to generate more business.”

The report found that sixty eight per cent of businesses use social media as an opportunity to engage with customers. Around 89% use information gathered from monitoring social media to help refine and develop their customer service. According to the report, 90% of industry experts who used information gathered from monitoring social media said that it also helped them manage their brand and reputation. Also, 66% of industry experts have trained their staff in using social media so that customer experiences can be logged and improved.

More and more

28.6% of Western European SMBs Use Social Media For Business Purposes – IDC

idcAccording to a recent study “The evolution of Social Media among Western European SMBs”, by IDC, 28.6% of Western European SMBs with between 20 and 499 employees currently deploy some form of social media for business purposes, and moreover adoption is projected to progress at a fast pace in the next two years. The data is based on a survey of  1,603 Western European companies, including 791 small and midsize companies with 20–499 employees.

The study found that there is a strong correlation between company size and level of adoption of social media for business purposes, the larger the company the higher the adoption of social media tools for business purposes. It revealed that  by mid-2014, 56% of higher end midmarket companies with 250-499 employees will have embarked in a social media journey, against 40% of small SMB with between 20 and 49 employees. The IDC study also found that though SMBs reveal a higher maturity in using social media for customer facing and marketing processes, they fail to identify how to effectively leverage social media tools into other processes.

Commenting on the insights, Nina Bonagura, senior research analyst, IDC European Industry Solutions said,”Adoption of social media tools within the business is progressing at a fast pace among Western European SMBs, as business executives are increasingly supportive. Cost is nonetheless still a challenge, as economic conditions make it difficult to raise and set aside the necessary funds for investment. So providing clear ROI measures, best practices, and educate SMBs through evidence based business cases that weight both tangible and intangible benefits associated to social media in delivering on business goals is crucial.”

More and more

The Power of Facebook Advertising, Very High Engagement,50% FB users are on Mobile

Facebook just published very interesting stats in the form of an infographic explaining the advantages, statistics and power of advertising on its very own network powered by 955 million users. Facebook is betting big time over ad revenue streams from various channels like mobile and desktop – especially when company is under immense pressure from investors for financial performance and share value is tumbling down with each passing day.

The infographic by Facebook has got few interesting points for advertisers and , probably, could be convincing too.

  • Users spend almost double time on Facebook than its closest competitors Google.
  • Little over 50% Facebook users are on mobile – 543 Million.
  • More than 3.2 Billion Likes and Comments are taking place over Facebook making the network the most engaged ever.

 

Facebook Power Of Advertising

 

More and more

Report: Most talked about Brand in Social Media: Samsung vs Apple, Sony Vs Nokia

Simplify360, the leading Social Media Management application for Social Business Analytics and Multichannel Engagement has launched a report on major consumer durables brands – Samsung and Sony.

The Consumer Electronics industry is highly dynamic and fast-changing, fuelled by rapid innovations and technological changes. Market research shows that the top ten players contribute to approximately 52% of the total market size. The industry has certainly seen the  rise and fall of many companies.

“This report is an analysis to understand where SONY stands as compared to SAMSUNG and to identify the trends among the two brands. The product categories which we are looking at are smartphones and tablets” said Deep Sherchan, CMO, Simplify360.

Some key findings:

■    The general industry buzz of Consumer Electronics brands is pretty high with an average of 24K mentions per day.

■    People usually share their reviews and experiences with the products. They also provide information to prospective customers.

■    SAMSUNG has 60% more conversations than SONY, which depicts the struggling brands.

■    In terms of benchmarking, SONY is way below SAMSUNG and closely associated with NOKIA.

■    The analysis shows a price sensitive audience who are actively seeking out information for their new devices and keenly following the trends in the new product launches and price drops.

Based on the occurrence of other brands in the conversations about SONY and SAMSUNG, we see Samsung is mostly compared with Apple, while Sony is compared with Nokia. This is an interesting finding, and shows how Samsung has emerged from the clutter of non-Apple product companies.

Samsung has overpowered the mighty Sony, and is seen as a major threat to Apple. This is happening while Samsung is simultaneously one of the major component suppliers for Apple.

Samsung’s bid on adopting Android as its major mobile platform has paid off. They have higher Brand Loyalty and are perceived as better in design too.

The Original Report is below :

More and more

Maruti Suzuki – The Top most Indian Brand in the Social Media Space

According to a recent report by NM Incite, Maruti Suzuki has replaced Samsung to rank as the top most Indian brand in the social media space. Maruti Suzuki enjoys strong sentiments and high volumes of conversations on auto forums that include blogs, boards and social media sites Facebook, Twitter and YouTube, the report said.

Prashant Singh, MD, Media, Nielsen India said,” It is important to note the synergy between the offline and online reputation of Maruti Suzuki. Strong offline brand equity helps boost online conversations and sentiment. There is a strong brand advocacy online, with users engaging across social channels about brand initiatives like price changes and product launches”.

Nokia, brand IPL and Cafe Coffee Day make up the rest of the top five. According to the report, though IPL is a new entry, its inclusion in the top 20 is driven by its performance on video sharing site YouTube. This led to high engagement levels on social media in the run-up to the IPL for the year.

“Social media continues to be an integral part of our overall brand strategy. We have and continue to run innovative social media campaigns for our products like mobiles, smart televisions and other products which are giving us a strong presence in social media,” said Asim Warsi , VP, Samsung India. The Korean company’s spends on social media have doubled in the past one year.

Though the telecom sector has a strong presence with nine brands in the top 20, the fact that customer complaints are not being answered promptly has increased their negative sentiment. FMCG and food companies are new entrants on the list. Apart from Maruti Suzuki, the other auto brands in the top 20 include Mahindra & Mahindra at the eighth spot and Ford India which is ranked tenth.

About NM Incite

NM Incite is a joint venture between Nielsen and McKinsey & Company, bringing to bear deep expertise in measurement science and management consulting. As one of the largest global leaders in applying social media to solve marketing problems, NM Incite operates in over 30 markets, including the United States, Canada, United Kingdom, Germany, China, India, Japan and Australia.

 

More and more

In 2012, Global revenues of social media is expected to reach $ 16.9 billion

A recent report by Gartner states that global revenues of social media is expected to grow by 43.1 per cent to reach $ 16.9 billion in 2012 as against $ 11.8 billion in 2011. It further stated that advertising will continue to be the largest contributor to overall social media revenue and is projected to reach $ 8.8 billion in 2012.

In 2012, the revenues from social gaming are expected to reach $6.2 billion, while revenue from subscriptions is expected to reach $ 278 million. The research further stated that marketers are allocating a higher percentage of their advertising budget to social networking sites. This is mainly driven by the fact that these sites offer a large pool of engaged users who spend considerable time on these sites, which increases the potential click-through rates. According to the report, social media sites will continue to incorporate gaming techniques on their networks and the sale of virtual goods will remain the primary source of revenue.

Neha Gupta, Gartner Senior Research Analyst said,” Usage of online social media has matured, and more than one billion people worldwide will use social networks this year. New forms of media and entertainment will keep users engaged on social media sites and attract new ones. Rising competition among social media players, each vying for consumers’ leisure time and attention, will lead to the rise of new forms of social media (web based and mobile). The biggest impact of growth in social media is on the advertisers. In the short and medium terms, social media sites should deploy data analytic techniques that interrogate social networks to give marketers a more accurate picture of trends about consumers’ needs.”
via: indiadigitalreview.com

More and more

Infographic: Mobile, Social Will Win the 2012 Olympics

Mobile and Social will win the 2012 Olympics. iProspects has created a fantastic infographic which talks about the explosive usages of mobile and social media in the London Olympics. Have a look at the infographic below.

Via Iprospect

More and more

Twitter acquires Hotspot.io

2012 seems to be a year of acquisitions in the social networking space. Earlier this month, Facebook acquired Instagram, a photo sharing app.

Now Twitter, another popular social network has acquired Hotspots.io for an undisclosed sum. Hotspots.io is a social media analytics company with a mission to help companies and individuals in maximizing their social media ROI (return on investment) through actionable and accessible analytics. Their team would join the revenue engineering team of Twitter in developing new analytics tools for the social networking site’s advertising and publishing partners.

Founded in the year 2006, Twitter is a Social networking and micro blogging site that allows users to post updates 140 characters long. Available in over 20 languages, Twitter has currently more than 100 million active users worldwide.

More and more

Klout Unveils Brand Squads

Klout which measures the social influence of a individual, has launched its version of brand pages. Known as Brand Squads, these dedicated profile pages will provide a central platform to companies to engage with influencers. Simply put, now top influencers have a chance to be recognized and have a direct impact on the brands they care about most. Initially Klout is launching Brand Squads with Red Bull as a launch partner and will gradually roll out more Squads.

What will the Brand Squads consist of? Each Squad will consist of the brand’s logo, the list of the top 10 and top 100 influencers about the brand, an activity stream and any brand-specific deals offered through Klout’s Perks platform.

So how will it help brands? With the help of its complex algorithms and analysis, Klout measures the influence of individuals on social networks like Facebook, Linkedin, Twitter, Google+ etc. Now instead of the brands talking to consumers, the top influencers will act as the Brand Advocates.  With Brand Squads, you will see a dynamic list of top influencers for each brand, watch conversations flow across social media, monitor information about a brand’s recent developments, and earn access to special Perks.

As a part of the beta launch of its Klout page, Red Bull is rolling out perks like some merchandise or a VIP Red Bull experience, like a behind-the-scenes look at the X-Games for its top influencers.

Source: Klout Blog

More and more