Global Mobile Messaging Traffic to reach 28.2 trillion by 2017

According to a recent report by Juniper Research, the global mobile messaging traffic will reach 28.2 trillion annually by 2017. This is nearly double the 14.7 trillion messages which will be sent this year, 2012. Mobile messages comprise SMS, ...

TATA Docomo launches Real time Traffic alerts on SMS in Bengaluru

Tata Docomo recently launched a unique Real time Traffic SMS alert service for its prepaid & postpaid subscribers in Benguluru (Bangalore – Karnataka circle). Tata Docomo subscribers can avail this amazing service by opting from a range ...

Infographic: 7 Deadly Sins of Mobile Marketing

The folks over at Text Marketer have published a new infographic that explains how to run a successful SMS campaign by avoiding the so-called “7 deadly sins of mobile marketing.”   The full infographic is embedded below. Let us know ...

Trai waives limit for SMSes sent to, generated by machines

In a major relief for business houses, telecom sector regulator Trai has exempted messages generated by and sent to automated technical systems from the 200 SMS per sim cap imposed to curb pesky telemarketers. “Trai has received representations ...

7 SMS aggregators sign Code of Conduct; impose ban on overseas origination route

As a move towards self-regulation, 7 SMS aggregators and marketers, with support of Internet and Mobile Association of India [IAMAI], have signed a Code of Conduct.  The Code of Conduct, inter alia, puts a self imposed ban on these companies ...

Text Messaging declines worldwide, users moving to other platforms like social networking,iMessage,whats app

It may seem like everyone, everywhere is sending text messages these days. But according to a Forbes report, texting may be on the decline across various countries. Tero Kuittinen, a senior analyst at M.G.I. Research, wrote via a blog post for ...

SMS spam: more people will be using apps to send text messages in the next few years

Apps may be all the rage in the mobile phone space, but they’ll never kill SMS – in part because more people will be using apps to send text messages in the next few years. That’s according to Juniper Research, who says that revenues from ...