Worldwide Smart TV Shipments To Grow 15% In 2012

According to the latest NPD DisplaySearch Quarterly Smart TV Shipment and Forecast Report, in 2012, worldwide Smart TV shipments are expected to grow 15%. The report says that smart TVs are moving from a novelty to mainstream, and With the shift, regional preferences and TV consumption habits are changing.

Critical to the development of connected TV has been the accessibility of content and broadcast services, which have helped propel penetration in Europe and Japan. In China, the availability of attractive free content on the internet has had a similar effect. Connected TV’s shipment shares were 26% in China and 34% in Western Europe in 2011. In 2012, it has grown to more than 40% in both regions. Japan has the highest penetration with more than 55%.

In most of the regions around the world, Smart and connected TV shipments account for a large percentage of TVs. However, in North America, smart TV penetration is only around 20%.

The report found that, Smart TV shipments are tightly linked to content consumption habits. For consumers in China, there is plenty of free content on the internet and few structured services. This favors TVs with built-in browsers. Furthermore, Chinese consumers consider a TV to be a prestigious purchase and are prepared to invest more in them.

Conversely, Western Europe consumes more free content every month than North America does. Terrestrial broadcasters’ catch-up services are beginning to dominate in Western Europe. These broadcasters have no interest in hardware, so connected TVs are flourishing with open standards like HbbTV rapidly gaining acceptance and evolving with new features. The development of the Ginga standard in Brazil is following a similar path in Europe, with commercial broadcasters uniting around a common platform.

Paul Gray, Director, European TV Research said,”TV brands want to add more functionality to their TV sets.Smart TVs that have browsers and can access the open internet are rapidly gaining share. Many TV brands introduced this function in their 2012 products.”

In Q2’2012, nearly 9.5 million consumer-controlled (open internet access) smart TVs were shipped, with 43 million expected to ship in 2012. This figure is forecast to grow to 95 million in 2016.At the same time, basic sets that link to the HbbTV and Ginga services will enter at the lowest price points in Europe and Latin America.

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Report: China, Brazil and India Exploit Opportunities Offered By Connected TV

According to research carried out across thirteen countries by GfK’s consumer research experts, people in markets such as China, Brazil and India better exploit the opportunities offered by web-connected television, compared to countries such as the UK, US and Germany. The study found that western consumers are stuck in an ‘analogue’ mindset, whereas viewers in emerging markets are more likely to embrace the digital capabilities of Connected TV.

GfK research shows that a far higher proportion of Chinese, Korean and Indian consumers have used the functionalities of Smart TV in the past months, compared to those in Western markets.

    Connected TV usage:

China          44%
S. Korea       18%
India          17%
Brazil         14%
Turkey         13%
UK             11%
USA            11%
Mexico         11%
Spain           8%
Germany         8%
Belgium         6%
Russia          5%
Netherlands     5%

GfK’s findings show that ‘Social TV’ has yet to fully take-off. Globally, just 28% of viewers said that they found programmes that they can interact with to be more interesting to watch. And just 25% thought that tweeting and commenting on programmes ‘enhances the viewing experience’.

Viewers in countries such as China, Brazil and India are more motivated by programmes they can interact with than those in markets such as the UK, US and Germany.

Richard Preedy, at GfK said: Our findings suggest that broadcasters need to integrate their social elements far more engagingly into the fabric of the programme, in order to entice the viewer’s interaction.”

Across all markets, the ability to connect to the internet is less important than price, screen size and display technology, when buying a new TV.  But the West is more indifferent than the emerging markets, with only 26% of UK and 29% of US consumers saying they look out for a net enabled set, compared to 61% in India and 64% in China.

Via: GFK

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Report: Connected TV's to Reach 650 Million by 2017,Indian Subcontinent will grow slow due to the lack of fixed broadband connections

A new report from Juniper Research forecasts that the number of residential TVs, connected to the Internet via different platforms such as Blu-ray players, set-top boxes and consoles, and also via built in wireless or Ethernet connectivity, will reach almost 650 million by 2017.

However the Indian Subcontinent will account for the lowest proportion of connected TV sets throughout the forecast period, due to the lack of fixed broadband connections

The report finds that Smart TVs are becoming mainstream amongst consumers, similar to smartphone and tablet adoption. Even though the replacement cycle of TVs are longer than for, say smartphones, the report forecasts strong growth over the forecast period. Smart Home Revenues to reach almost $60bn by 2017, rising from $25 billion this year

The Demand for Online TV Apps & Content to grow

The report ‘Smart Home Ecosystem: Connected Devices, Service Models & Revenues 2012-2017’ finds that there is an increasing demand from consumers for new video content services from so called OTT providers Netflix, LOVEFiLM and YouTube. The revenue and profitability of traditional entertainment services within the home has attracted many new players including content aggregators and platform providers such as Apple and Google.

This consumer demand for connectivity and content has influenced the smart home entertainment segment in a major way along with the – integration of social media, multi-screen strategies and applications

Via: App Market TV

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Display Search Research: Connected TV Shipments to Exceed 138 Million Units in 2015

Products launched by TV manufacturers in 2011 show how critical internet services are to the future of TV. In 2011, more than 25% of all flat panel TVs shipped are expected to have some form of internet connectivity. According to the DisplaySearch Q2’11 Quarterly TV Design and Features Report, this number is forecast to grow to 138M units in 2015, accounting for 47% of all flat panel TVs shipped.

“The adoption of connected TV is not just taking place in developed regions,” said Paul Gray, DisplaySearch Director of TV Electronics Research. “Emerging markets often have good broadband services, and there is a thirst from consumers to get the best content available.”

According to DisplaySearch research, by the end of 2015, over 500M connected TVs will have shipped.

DVB-T2 Digital Broadcasting in India 2015 Enables New Market Opportunities for Smart TVs

The recent decision by the Indian government to switch off analog terrestrial signals and move to DVB-T2 digital broadcast in 2015 paves the way for further innovation and brings forward the possibility of a major new market for connected TVs.

At the same time, trends like WiFi Direct enable the TV to partner more readily with handheld devices in the home, such as smart phones and tablets. DisplaySearch forecasts that more than 98M TV sets with 802.11 wireless networking built-in will ship in 2015. “WiFi technologies are the foundation of smart TVs,” added Gray. “We expect that in 2015, 35% of 46” or larger TVs in North America will be smart TVs, defined as having the following capabilities: able to retrieve content from the internet without the restrictions of a portal; intelligent search and recommendations; upgradeable by its owner; and able to network seamlessly with other devices in the home.”

Energy Regulations and Power Consumption Drive LED-Backlit TVs

With energy regulations growing and power consumption on the rise, LED-backlit TVs have a clear advantage. There is a strong case for consumers to choose LED-backlit sets when replacing their TV, given the energy savings. The payback time for an entry-level LED-backlit TV is under four years in California, and under two years in Europe.

Gray added, “The finding is clear, and it is surprising that TV set makers do not market this advantage. Consumers are attuned to fuel consumption in cars, and our Global TV Replacement Study showed that they are equally mindful of electricity usage when choosing a TV.”

The DisplaySearch Quarterly TV Design and Features Report is a quarterly update of the issues and rapid shifts in feature development in TV sets. The 250+ page report examines and forecasts video processor and signal processing IC market development including 120/100 and 200/240 Hz frame rates, as well as market shares for major IC vendors. In addition, the report also features forecasting for MPEG-4 decoding and the digital broadcast environment around the world, including a forecast for DVB-T2; TV connectivity, such as wired and wireless networked TVs; LED backlighting; 3D-capability and implementation; remote control and chassis design; and power consumption.

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VIDEO: The Future Of Content Discovery In Smart TV

User Experience Keynote during the IPTV World Forum conference in London. Dennis Miloseski, Head of Design for Google TV talks about the future of content discovery in the connected livingroom.



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Video: The Future of Smart TV by Samsung

TV reinvents itself with improved picture quality, more features, and even more contents. The evolution kit installed in Samsung TV will invite you to see the future of smart TV ahead of others.

Check out the video. Its fantastic

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Most successful Google TV Apps – Music & Financial News

Music and financial news top the list for the most successful Google TV applications, according to a new six-month-long study from Xyologic.

The Android OS-based Google TV software, which currently runs on a variety of set-top boxes from Logitech, Sony, and others, allows regular television sets to gain access to content on the Internet. It also helps organize that content so it can more easily be found and consumed, and it adds support for developers to create TV-specific applications.

Xyologic’s report found that 4,793,000 exclusive Google TV apps (meaning, apps that were created specifically for the TV and not a tablet or mobile device) have been installed since August 2011.  The bulk of those installations (4,441,000) come from apps that were preloaded by the Google TV device manufacturer, and make up the top six most installed apps. Those include Napster, Pandora, CNBC Real-Time, TV & Movies for Google TV, Photos for Google TV, and Twitter.

As you can see from the table below, pre-installing an app doesn’t necessarily translate to high usage or popularity. For instance, Napster has the highest install base and the lowest rating. Also, the fact that music, social, and photo apps are all among the most installs shows that Google TV still has a long way to go before it comes close to replacing your daily television watching habits. There should be more video-content apps toward the top.

The report also indicates that there are a total of 64 exclusive Google TV apps that have been downloaded a total of 352,000 times since August 2011. As for non-exclusive Google TV apps, the most popular apps in January 2012 include a handful of gaming and social applications, according to Xylogic’s research.

It’s possible that Google TV apps will gain more notoriety when the next generation of Google TV-enabled devices starts launching later this year. We already know the company is revising its YouTube application to make it more friendly on the platform just in time for people to check out its push for more original content. Google is also taking advantage of people’s desire to use their televisions as a gaming device, by pre-loading OnLive on to all Google TVs. I’d also expect Google to focus on creating an exclusive Google TV app for its new music service, which is sure to knock down both Pandora and Napster.

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Video: What is Smart TV ?

A sneak peek at smart TV and your next television experience. An interesting video I thought I must share. Enjoy !!!

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Samsung's 3D VOD service Is Available For Free In UAE , integrates Social TV functionality

Samsung recently announced that its new 3D Video-on-Demand service is available for free via its SMART TV platform, for users in the UAE. The service will allow users to stream free 3D content through a specially designed SMART TV app, called Explore 3D. At this point of time there are 41 3D videos available, by the end of 2011 it is expected to be 70.

To access Samsung’s Video-on-Demand service, consumers with 3D SMART TVs will simply need to download the Explore 3D App from Samsung Apps, the first and biggest app store available for TVs.

Samsung SMART TV offers an easy–to-use Smart Hub that opens up content from Apps, the internet and other access points to the TV. Using the ‘Search All’ function, consumers can search for content on not just the television, but across the internet and on any connected storage, PC or mobile device within the home network.

Users can also chat about the latest must-watch show through Facebook, Twitter, and Google Talk. The ‘Social TV‘ function will allow them to simultaneously watch shows on split screen whilst chatting with friends. Additionally, Samsung’s SMART TVs allow viewers to easily browse the internet while watching TV on a service that is optimized for TV.

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