Pinterest Launches New Data Analytic Tool For Businesss

pinterestVirtual pinboard Pinterest is rolling out new tools that will show businesses the number of visitors it delivers to their websites. Currently Pinterest doesn’t display any revenue-generating advertising on its website, but retailers and large brands such as The Gap, Patagonia and Dell are increasingly using the site to promote their products.

The new tool, which will be available free to businesses that use Pinterest on Tuesday, will also provide information about user activity on Pinterest as it relates to a particular company, such as the frequency with which people are clicking on a company’s online photos.

Commenting on this, Cat Lee, a product manager at Pinterest said,”The goal is really to help websites understand what content is resonating with people on Pinterest.”

Pinterest raised a funding of $200 million in February from venture capital firms that include Andreessen Horowitz and Bessemer Venture Partners. The funding deal valued the three-year-old company at $2.5 billion. Pinterest was the 38th most visited website by U.S. Internet users in January, with roughly 30 million unique visitors according to online measurement firm comScore.

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Pinterest Introduces Latest Version Of Its Android App

pinterestVirtual pinboard Pinterest has introduced the latest version of its Android App . This update is now live and available on the Google Play Store.

With this new update, it’s easier to pin with other people on-the-go.

Users can now check out which other contributors are pinning to the same board as them, allowing them to spot those with similar interests. Users now have more control over boards. They can accept/ignore new board invitations or leave group boards that they’re already a part of.

pinterest app

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Pinterest Introduces 'Secret Board' Feature

On Thursday, Pinterest  introduced the ‘secret boards’ feature for its users. This test feature will enable users to create three secret boards. Users who already have 3 secret boards, but wish to make a new one will need to delete one or make one of their current secret boards visible to everyone. However, if  a user is invited to contribute to someone else’s secret board, it won’t count against the 3-board limit.

The Pinterest blog stated,”You can use secret boards to keep track of holiday gifts, plan a special event, or work on a project you aren’t yet ready to share with the rest of the world. You can keep your secret boards to yourself or invite family and friends to pin with you.”

So how does a user create a secret board? To create a secret board from the web, users can visit their profile ,scroll down to the bottom and then click on Create a Secret Board. Users can also click Add+ on the top right-hand corner of Pinterest to select Create Board and turn the Secret button to On.

Mobile device users will have to first download the most recent version of Pinterest for iPhone, iPad, Android phone or Android tablet. After that, users will have to go to their profile, tap on the Boards tab, and scroll down to the bottom until they see a button that says Create a Secret Board.

Anything pinned to the secret board won’t show up anywhere else on Pinterest and only people invited by users can add to the typically theme-based online collages. The secret boards and pins are at the bottom of a users profile.

Currently, users can neither change a board back to secret after they’ve made it visible to everyone and nor can they change the existing boards to secret. For more information on secret boards

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Infographic : Is Pinterest the Future of ECommerce ? The Power of Pinterest Explained



Pinterest indeed looks like the future of eCommerce. Have a look at this fantastic Infographic which talks about the Power of Pinterest.


If you like this

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Pinterest introduces Android, iPad and iPhone apps

Social networking start-up Pinterest has introduced new apps for Android, iPad and iPhone. The apps can be downloaded at The company blog stated,”Whether you’re traveling to another city, checking out gadgets in a store, or cooking dinner in your kitchen, you can now take Pinterest with you. Our apps allow you to pin, discover, and access your account from wherever you choose.”

The Pinterest Android App makes it simple and fast to pin, so that the time users spend on Pinterest is as productive as possible. It works well on Android phones and tablets, irrespective of the device’s cost, speed or screen size.

The iPad app is perfect for sitting on the couch, on a train, or in bed where users can effortlessly discover, save and organize the things that interest them. The app offers users new ways to engage with pins, whether swiping the screen to resume browsing after viewing a board, or using the embedded browser to see what others are pinning from their favorite sites.

The faster, redesigned iPhone app introduces a 2-column layout that lets users see more, so that they can find the pins they’re looking for and get back to their lives more quickly.

Regardless of the device used, users can login or register with Facebook, Twitter or just an email address.Kindle Fire owners will be able to download Pinterest from the Amazon Appstore for Android.

Pinterest is a virtual pinboard that lets users to “pin” images and share them with others. It has grown to about 23 million users in July from about one million a year ago. Last week Pinterest opened its online service to the general public, ending a multi-year period in which users who signed up had to wait to be admitted by the company.

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User statistics on Social Media Sites

Most of us visit and spend quite a sizable amount of time on various social media sites like Linkedin, Facebook, Twitter etc. on a regular basis.  Here’s an infographic by GoGulf which gives us some interesting statistics on – the type of users, their demographics, the way they use social media, where do they spend most time etc.

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Alibaba launches Pinterest Clone, betting big on Social Commerce

Shopping addicts are in for a treat as the merger of Social Networking and eCommerce has created a new space called Social Shopping ,which has hooked millions of users in the United States.

China’s world’s biggest eCommerce platform has now launched social shopping platform Fa Xian (, which was launched on a testing basis four weeks ago, is already luring 60,000 viewers a day.Social commerce in country’s like China and India has the biggest potential.

Social shopping websites allow users to post photos of items on virtual pin boards, which others can comment on. Some sites allow users to purchase some of the items by clicking on the photos.

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Infographic: Pinterest Commerce the Next Big Thing ?

Pintesrest could be the next big thing for Commerce. eRetailers should take this Social Network seriously as it already refers more traffic than Twitter.

Source : Get Elastic Blog

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Pintile – a clone of Pinterest, but for India

Gurgaon-based Fizzy Softwares has launched as an online bulletin board exclusively for India, inspired by According to the company, Pintile aims to depict India in the form of images where people “PIN” their cultures, styles, ideas and much more.

Pinterest is a pinboard-styled social photo sharing website. The service allows users to create and manage theme-based image collections. The site’s mission statement is to “connect everyone in the world through the ‘things’ they find interesting.” Pinterest is managed by Cold Brew Labs, a team based in Palo Alto, California.

Pintile offers people a way to connect with others to share their experiences by pinning them onto their boards that can be personalized for each person. People can also like pins, and even re-pin them on their bulletin board. While the website has a few guidelines, people are free to pin whatever they like.

Fizzy Software is a web and mobile product development company and was founded in 2007 by Sudhanshu Aggarwal and Ashish Sharma. Fizzy has built Facebook applications and iPhone games under the Fizzy Apps brand.

Business Model ?

Like Pinterest, Pintile doesn’t have a clear business model. So it needs to be seen till when the founders are able to hold on to it.

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Infographic: How to use Pinterest to drive traffic to your eCommerce site,website or blog

Did you know Pinterest is generating more referral traffic to websites/blogs than YouTube, Google +, and LinkedIn combined? It is no question that marketers are increasingly turning to Pinterest to generate traffic to their sites and find new customers. This infographic from The Social Marketer explains how to use Pinterest as a marketing tool to promote your website/blog. If you would like to share this infographic on your site please feel free to do so

Via: The Social Marketer


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