Facebook Updates 'Nearby' Tab For Android and iOS Apps

facebookOn Monday, Facebook announced an update to the Nearby Tab for Android and iOS apps. This will enable users to discover new places their friends like.

In order to find new places, users just need to open the Nearby tab to find local spots their friends have recommended, checked into, or liked. The company said,”If you’re looking for a place to eat, choose a category like Restaurants to see what’s nearby. When you find a place that looks interesting, tap to see info like friends who’ve been there and business hours.”


Apart from discovering new places to visit, the Nearby tab allows users to rate and recommend places to their friends. Prior to the update, the Nearby tab in the app would simply list nearby businesses and landmarks for users to check into.


Interesting Details On Facebook Fan Pages In India

According to latest data by SocialBakers, the Facebook user base in India is now around 61 million. Here are some interesting facts about Facebook fan pages in India.



How To Quantify The Impact Of Social Commerce?

In this age of Social media, almost every brand – be it a small business or a renowned brand, has a social media presence.  These small and big brands invest a lot in terms of time and money to build their online communities- whether it be Twitter, Facebook, LinkedIn, Pinterest or any other social media channel. However, one question always comes to our mind….  how to quantify the impact of Social Commerce?

This infographic by Eventbrite aims to answer this query….


Facebook Reaches 1 Billion Active Monthly Users

On Thursday, popular social media network Facebook reported that it reached the 1 billion active monthly users mark last month, and is up by 45 million users since June. It reached the 1 billion milestone on September 14 at 12:45 pm  Pacific time. A fact sheet posted on the website also stated that Facebook now had 600 million mobile users.

Facebook also reported that its revenue increased by 32% to $1.18 billion in the second quarter. Talking about the growth potential from mobile users, CEO Mark Zuckerberg said,”There’s 5 billion people in the world who have phones, so we should be able to serve many more people and grow the user base there.”

The 1 billion user count is up from the end of June, when it had 955 million active monthly users. The company also said it has seen 1.13 trillion “likes,” or endorsements by users, since the company launched the feature in February 2009. Many advertising campaigns that companies conduct on Facebook are designed to garner “likes.”

It said 219 billion photos were uploaded as of September. Excluding deleted photos, about 265 billion photos have been uploaded since 2005. About 17 billion location-tagged posts were made on the website, Facebook said, and 62.6 million songs have been played 22 billion times since September 2011.

According to the company, the median age of a Facebook user was 22 and the top five user countries were Brazil, India, Indonesia, Mexico and the United States. Facebook has rolled out a spate of initiatives to spur more growth, including a new advertising platform and measurement methods to show companies they are getting their money’s worth with Facebook ads.  Advertising accounted for roughly 84% of the total revenue in the second quarter.


One in Nine Facebook users spend at least 8 hours a day on the site

According to a new UK research, one in nine Facebook users spend at least 8 hours a day on the social networking site. The research by a UK based e-commerce website examined the social media habits of 18-25 year olds in Britain and found that most obsessed Facebook users log onto the site over 20 times a day and spend a daily average of eight hours on the social networking site – the equivalent of a full working day.

The research also found that a large number of youngsters admitted to worrying about their ‘online appearance’. More than one-third (38 per cent) of young adults admit to worrying about being tagged in unflattering photos.

The research further found that girls seemed to be most affected, with almost half claiming that friends seeing dodgy photos of them on Facebook is one of their major worries in life. Over a quarter admit to feeling unpopular when scrolling through posts of nights out they were not invited to, and one in five (19 per cent) go as far as to exaggerating their status updates to make their lives appear more exciting.

Almost a quarter of youngsters admitted they regularly splash out on new clothes to avoid being tagged in the same outfit twice.

“Facebook is an integral part of young people’s lives but it’s putting pressure on them to fit in and look the part, which is especially challenging for groups likes cash-strapped students,” Duncan Jennings, co-founder of VoucherCodes.co.uk, which carried out the research, said.

[via: economictimes]



The Power of Facebook Advertising, Very High Engagement,50% FB users are on Mobile

Facebook just published very interesting stats in the form of an infographic explaining the advantages, statistics and power of advertising on its very own network powered by 955 million users. Facebook is betting big time over ad revenue streams from various channels like mobile and desktop – especially when company is under immense pressure from investors for financial performance and share value is tumbling down with each passing day.

The infographic by Facebook has got few interesting points for advertisers and , probably, could be convincing too.

  • Users spend almost double time on Facebook than its closest competitors Google.
  • Little over 50% Facebook users are on mobile – 543 Million.
  • More than 3.2 Billion Likes and Comments are taking place over Facebook making the network the most engaged ever.


Facebook Power Of Advertising



Social Media Demographics 2012, for 24 Social networking sites

In this age of Social Media, when almost everyone is on Social Networking sites like Facebook, Twitter, Linkedin, Pinterest etc. we often wonder about the user demographics. A recent study conducted by Pingdom, on the demographics of Social Media sites, gives an in depth information on the average age and gender distribution on 24 of today’s most popular social networks and online communities. However, this doesn’t include Google+, as there is no data on Google+ in DoubleClick Ad Planner, the Google-owned tool that Pingdom uses to gather the data.

A look at the graph below shows that, more than half of the social media users are between 25 and 44 years old, 25% users are between 45-64 years, only 5 percent under 17 and only 1 percent over 65.

The study found that 55% of Twitter users are 35 or older; 63% of Pinterest users are 35 or older; 65% of Facebook users are 35 or older; 79% of LinkedIn users are 35 or older. Majority of users on sites like Reddit, Github, Hi5, Hacker News, devianART, Orkut are under 35 years.

The report further states that, the estimated age of the average social media user is just under 37 years old. LinkedIn has the oldest user base, with the average use er being 44.2 years old; average Facebook user is 40.5 years old; average Twitter user is 37.3 years old.

While examining the male-female gender ratio, the study found that 17 out of 24 sites  have more female (71%) than male users. The average gender distribution on these sites was 48.75% male, 51.25% female. The percentage of males in tech-focused sites was more – Slashdot (87% males), Hacker News (77% males), Stack Overflow (76% males).

Pinterest is the most female-dominated site (79% females), followed by Goodreads (70% females) and Blogger (66% females). Facebook and Twitter have the same gender distribution: 40% male, 60% female.

The demographics data used in this survey is for the United States.


[Comscore Study] Facebook – the most engaged platform in India

According to a recent report by ComScore on the top online sites and activities in India , internet users in India spend more time on the social networking site Facebook than on Google or any other medium. The study found that, every 4th minute of online activity in India is dedicated for social networking sites .

Some of the key findings of this study are:

  • Google Sites ranked as the top online destination in June 2012, reaching nearly 57.8 million people age 15 and older accessing the Internet from a home or work computer.It is closely followed by Facebook with 50.9 million visitors, about 83.4 percent reach, Yahoo! Sites (65.5 percent reach) and Microsoft Sites (48.1 percent reach).
  • Local web properties that were within the top 10 rankings, include Times Internet Limited (33.7 percent reach), Network 18 (29.3 percent reach), Rediff.com India Ltd (25.2 percent reach) and NIC.in (21.8 percent reach).
  • Facebook has emerged as the most engaged platform with online users spending an average of nearly 4 hours on the site in June. Apart from Facebook, users spent a considerable amount of time on Google (2.5 hrs) and YouTube.
  • Network 18 has been the most engaging local brand with visitors spending around 31.6 minutes in June.
  • Social Networking accounts for about 25.2%  of all time spent online in June and has emerged as the most preferred activity among the Indian Internet users. About 10% of the time is spent on entertainment sites, followed by portals accounting for 8.8 % of the time spent.  8.1% of the time was spent on search while email accounted for only 3.2% of the total time.


Innovation: Facebook Check-ins Get A Facelift with Facedeals,Check-in with your Face

Facebook check-ins are a powerful mechanism for businesses to deliver discounts to loyal customers, yet few businesses—and fewer customers—have realized it.

How does it work?

Facial recognition cameras are installed at local businesses. These cameras recognize your face when you pass by, then check you in at the location. Simultaneously, your smartphone notifies you of a customized deal based on your Like history. Fantastic tool.

See the video

The Technology

The check-in app must be authorized via a Facebook account. With the users help, the app verifies his/hers most recent photo tags, using those to map the physical appearance of the usres face. The custom-developed cameras then simply use this existing data to identify the user in the real world. Personalized deals can then be delivered to his/her smartphone from all participating locations—all he/she have to do is show his/her face.

The cameras are standalone devices developed around open source technologies including Raspberry Pi, Arduino, OpenCV and the Facebook Graph API. They can be configured remotely and only require a standard 110 volt wall outlet and a wifi connection.

Liked this Post ? Share the Love , Hit the Facebook Like button/Twitter/Linkedin Share on the left

[Via: Facedeals ]


Reliance Communications launches Online Treasure Hunt for Reliance 3G Tab

Reliance Communications has brought together Facebook and Twitter for an online Social Media Campaign for its new Reliance 3G Tab. Under this campaign, Reliance is conducting an online treasure hunt – a five day activity spanning across the five cities of Mumbai, Kolkata, Indore, Delhi and Chandigarh. In this online treasure hunt, users logging in through a Facebook app need to unlock the location of hidden Reliance 3G Tabs by their tweets.

So how does one take part in it? Users first need to log into Reliance Mobile’s Facebook page and then click on the ‘Tweet-a-Tab’ application. When the app opens, users will see a live map of a particular city. Every city has a different hash tag e.g. #Reliance3GTabInMumbai, and the users need to tweet the same. The city map zooms in with every tweet. When the map zooms in at 100 per cent, the location of the hidden tab is revealed. The first person to reach the location wins the tab.

Shivani Suri Dhanda, Deputy GM, brand and marketing, Reliance Communications said,”Leading brands in India, including us, have done some exciting work on Facebook and Twitter separately. But mashups are the next big thing internationally on social and that’s how the ‘Tweet-a-Tab’ idea germinated. It takes the immediacy of Twitter and explodes it with Facebook’s reach, using a very simple Google Maps zoom-in concept.”

The activity was done in Mumbai on August 13. It will be conducted in Kolkata, Indore, Delhi and Chandigarh on August 14, August 15, August 16 and August 17, respectively. The activity is being supported by ATL media as well. Reliance has partnered with Bindass and radio stations such as Big FM, Radio One and Fever FM to amplify the campaign. The company’s media partners will promote the hashtag for each city along with radio jockey mentions and promos. The eventual winner of the activity will go live on air.

via: afaqs