Amkette's Connected TV Device EvoTV Enables Users to Surf Internet on TV in India

IT peripherals maker Amkette has launched a new Android operating system-based device couple of months back called ‘EvoTV‘ priced at Rs 9,995, which will allow users to surf Internet on their television sets in the same way they do on their computers.

The company is betting big on the device and expects as much as 50 per cent of its revenues to come from the product.
Similar to Apple TV, EvoTV is a Connected TV device which allows users to access content like videos, games and websites using WiFi and broadband connection. It comes with a remote that acts like a mouse and has a mic to facilitate conversations on VoIP (like Skype).

Google, which operates the Android platform, also plans to launch its set-top box ‘Google TV’ to allow viewers to use their device both for television viewing as well as accessing the Internet simultaneously without adjusting any cables.

The company also plans to export the device to Middle East, Europe and North America in the next three months, he said.

The device is powered by twin ARM processors and comes preloaded with basic applications. Users can also download more apps from the Android application market – Google Play.

“The device has been conceptualized, researched and designed in India (Bangalore and Delhi) and took 14 months in the making, and it will be manufactured in China.

Interesting to note, this space is going to be hot in India in the future. More and more devices will be launched on the Android platform.

Akai also launched a simila Smart Box on the Android platform 2 months box which converts your Idiot box into a Smart TV at a price of Rs 6,590 in India. This android based service is, powered by a 1.25-Ghz processor , comes with a wireless mouse for navigation. It is equipped with 4GB internal memory, expandable upto 32GB through SD card slot.



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Connected TV Shipments To Reach 596 Million By 2017

According to a recent report by Digital TV Research, the number of TV connections to the Internet will reach 596 million by 2017,up from 105 million at end-2010 and the 212 million expected at end-2012.

The US contributed 48 million to the 2010 total (or 45% of the global total), and will grow to 78 million in 2012 (37%) and 147 million by 2017 (only 25% of the global total). Compared to this, China will have 93 million connected TVs by 2017, up from a mere 2 million at end-2010. So Japan will drop from second place in 2010 (13 million) to third in 2017 (43 million).

This global connected TV total translates to 21.4% of global TV sets by 2017, up from only 4.7% at end-2010 and 8.9% by end-2012. The US will have the highest penetration of TV sets by 2017 – at 38.1%, closely followed by Norway (37.7%) and South Korea (37.2%).

Report author Simon Murray said, “There has been something of a backlash against smart TV sets over the last year as critics argue that similar – or even better – offers are available on tablets or even mobile smartphones. Critics complain that connected TV sets provide a clunky experience. Although this is a wake-up call for those involved in the sector, these deficiencies are likely to be addressed reasonably soon as connected TV becomes mainstream. Unsurprisingly, the bulk of online usage via connected TVs is TV-related.”

According to the report, connected TV sets will overtake games consoles in late 2012. Connected TV sets will account for 41% of the 2017 total. There were 31 million installed connected TV sets by end-2010, and this total will rocket to 84 million by end-2012 and onto 243 million by 2017. As a proportion of TV sets, this percentage will climb from 1.4% in 2010 to 3.5% in 2012 and onto 8.7% by 2017.

The report found that, Connected TV via the pay TV settop box has plenty of potential as operators strive to retain their subscribers. TiVo has signed deals with several pay TV operators. Furthermore, Liberty Global/UPC launched its Horizon gateway service across several of its European properties in late 2012. So, from humble beginnings, there will be 98 million sets accessing the Internet via the pay TV settop box by end-2017. However, only 3.5% of global TV sets will be connected this way in 2017.

The global total of connected TV sets via retail settop boxes will reach 40.2 million in 2017, up from only 3.0 million in 2010 and 13.6 million by end-2012. This form of connection is only expected to have a limited impact (1.4% of global TV sets by 2017) due to the superior offers from the other forms of connections.

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First Pan-European Campaign Launched On LG Smart TVs

The first pan-European campaign on LG Smart TVs has been launched by the German agency Pilot Screentime. The campaign is for a fashion chain, New York, and will be running across nine European countries. It features  ‘sponsorship and promotion areas’, pre-rolls, and a connected TV landing page. Smartclip, that manages LG’s inventory in Europe, Russia and Australia, will handle the Ad Serving.

Commenting on the launch, Damian Rodgett, CEO of Screentime Pilot said, “Smart TV has arrived in the homes of German consumers, which adds an additional important media channel that enjoys high levels of engagement. Our pan-European Smart TV advertising campaign complements the multi-screen approach and gives us a creative, emotional and opinionated dialogue with our target demographic. New York’s video content is no longer confined to the TV networks, but is now available on smartphones and of course on the large Smart TV screens in their living rooms. And that’s where we come in, because we have for the first time the opportunity to enter into a dialogue with the consumer via the large screen in the living room.”

The LG Smart TV platform is used across LG Smart TVs, Smart 3D Blu-Ray players and the Smart TV Upgrader (set top box) set up. “The LG Smart TV advertising platform gives us a direct connection between our two main TV channels and online media. For New Yorkers, the combination of very prominent advertising formats in new settings on big-screen TVs with the already successfully established, targeting on ad serving technology is a very interesting branding option, ” explains Silvia Lange, Head of Marketing at New York.


[via: VAN]


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Report: China, Brazil and India Exploit Opportunities Offered By Connected TV

According to research carried out across thirteen countries by GfK’s consumer research experts, people in markets such as China, Brazil and India better exploit the opportunities offered by web-connected television, compared to countries such as the UK, US and Germany. The study found that western consumers are stuck in an ‘analogue’ mindset, whereas viewers in emerging markets are more likely to embrace the digital capabilities of Connected TV.

GfK research shows that a far higher proportion of Chinese, Korean and Indian consumers have used the functionalities of Smart TV in the past months, compared to those in Western markets.

    Connected TV usage:

China          44%
S. Korea       18%
India          17%
Brazil         14%
Turkey         13%
UK             11%
USA            11%
Mexico         11%
Spain           8%
Germany         8%
Belgium         6%
Russia          5%
Netherlands     5%

GfK’s findings show that ‘Social TV’ has yet to fully take-off. Globally, just 28% of viewers said that they found programmes that they can interact with to be more interesting to watch. And just 25% thought that tweeting and commenting on programmes ‘enhances the viewing experience’.

Viewers in countries such as China, Brazil and India are more motivated by programmes they can interact with than those in markets such as the UK, US and Germany.

Richard Preedy, at GfK said: Our findings suggest that broadcasters need to integrate their social elements far more engagingly into the fabric of the programme, in order to entice the viewer’s interaction.”

Across all markets, the ability to connect to the internet is less important than price, screen size and display technology, when buying a new TV.  But the West is more indifferent than the emerging markets, with only 26% of UK and 29% of US consumers saying they look out for a net enabled set, compared to 61% in India and 64% in China.

Via: GFK

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Infographic: The Usage of Connected TV

This interesting infographic  on how people use connected TV is crafted by TremorVideo via Econsultancy.

Via: GetElastic

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18% of consumers Access Online Content via TV

Over the last few years, there’s been a huge change in the way users view online content.  Online content can be viewed not only in PC’s or laptops, but also in mobile devices and connected TV’s. According to a new NPD DisplaySearch Connected TV Study, around 18% of consumers access online content daily on their television. The study, based on a global survey of more than 14,000 respondents in 14 regions, found that though desktop PCs and laptops are still the primary source for viewing online content, mobile devices such as tablets and smart phones are gaining ground.

Movies are the most popular source of entertainment for consumers viewing internet content on TVs. Besides movies, consumers also catch up on daily television shows that they miss at its original time of broadcast, allowing them to view content at their convenience. The study revealed that about 30% of respondents, who do not watch online content on television, may be interested in viewing it.

Riddhi Patel, NPD DisplaySearch Research Director of Consumer Insights, said, “Online content is mostly viewed on computers or mobile devices such as tablets and smart phones, but TVs are increasingly becoming devices of choice for consumers, particularly since an increasing numbers of sets have either built-in connectivity or can be connected to the internet via a peripheral device such as a connected Blu-ray player or set top box, among others.”

She added,“Although results differ by country, the results imply that there is still a general lack of interest in viewing online content via TV. This can be attributed to usage of devices other than TVs to view online content as well as a lack of infrastructure and/or expertise to connect their existing TVs to the internet.”

However, the daily usage of TVs to view online content still remains under 30% in most countries. In fact, online content on TV is viewed most aggressively in China—possibly due to consumer interest in viewing foreign programs that may not be available via traditional TV medium.

About NPD DisplaySearch

NPD DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries.

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Report: Connected TV's to Reach 650 Million by 2017,Indian Subcontinent will grow slow due to the lack of fixed broadband connections

A new report from Juniper Research forecasts that the number of residential TVs, connected to the Internet via different platforms such as Blu-ray players, set-top boxes and consoles, and also via built in wireless or Ethernet connectivity, will reach almost 650 million by 2017.

However the Indian Subcontinent will account for the lowest proportion of connected TV sets throughout the forecast period, due to the lack of fixed broadband connections

The report finds that Smart TVs are becoming mainstream amongst consumers, similar to smartphone and tablet adoption. Even though the replacement cycle of TVs are longer than for, say smartphones, the report forecasts strong growth over the forecast period. Smart Home Revenues to reach almost $60bn by 2017, rising from $25 billion this year

The Demand for Online TV Apps & Content to grow

The report ‘Smart Home Ecosystem: Connected Devices, Service Models & Revenues 2012-2017’ finds that there is an increasing demand from consumers for new video content services from so called OTT providers Netflix, LOVEFiLM and YouTube. The revenue and profitability of traditional entertainment services within the home has attracted many new players including content aggregators and platform providers such as Apple and Google.

This consumer demand for connectivity and content has influenced the smart home entertainment segment in a major way along with the – integration of social media, multi-screen strategies and applications

Via: App Market TV

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By 2017, Internet Connected TVs to reach $650 million

A recent report by Juniper Research states that by 2017, the number of residential TVs, connected to the Internet via different platforms such as  Blu-ray players, set-top boxes and consoles, and also via built in wireless or Ethernet connectivity, will reach almost 650 million. According to the report, Smart TVs are becoming mainstream amongst consumers, similar to smartphone and tablet adoption. Even though the replacement cycle of TVs are longer, the report forecasts strong growth over the forecast period.

As per another report, ‘Smart Home Ecosystem: Connected Devices, Service Models & Revenues 2012-2017’, there is an increasing demand from consumers for new video content services from so called OTT providers Netflix, LOVEFiLM and YouTube. The revenue and profitability of traditional entertainment services within the home has attracted many new players including content aggregators and platform providers such as Apple and Google. Consumers’ demand for connectivity and content is a major factor that has influenced the smart home entertainment segment in a major way along with the – integration of social media, multi-screen strategies and applications.

Report author Nitin Bhas said,” As the cost of these connected devices fall over the period of forecast, the value of connectivity will rise. The consumer electronics industry along with key players, such as the content aggregators and platform providers, needs to clearly define this device ecosystem and start working towards driving this phase of growth and turn it into a revenue opportunity”.

Besides this, the report also stated that,  due to the lack of fixed broadband connections, the Indian Subcontinent will account for the lowest proportion of connected TV sets throughout the forecast period. By 2017, the Smart Home Revenues are expected to grow from $25 billion this year to almost $60 bn.

Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

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Display Search Research: Connected TV Shipments to Exceed 138 Million Units in 2015

Products launched by TV manufacturers in 2011 show how critical internet services are to the future of TV. In 2011, more than 25% of all flat panel TVs shipped are expected to have some form of internet connectivity. According to the DisplaySearch Q2’11 Quarterly TV Design and Features Report, this number is forecast to grow to 138M units in 2015, accounting for 47% of all flat panel TVs shipped.

“The adoption of connected TV is not just taking place in developed regions,” said Paul Gray, DisplaySearch Director of TV Electronics Research. “Emerging markets often have good broadband services, and there is a thirst from consumers to get the best content available.”

According to DisplaySearch research, by the end of 2015, over 500M connected TVs will have shipped.

DVB-T2 Digital Broadcasting in India 2015 Enables New Market Opportunities for Smart TVs

The recent decision by the Indian government to switch off analog terrestrial signals and move to DVB-T2 digital broadcast in 2015 paves the way for further innovation and brings forward the possibility of a major new market for connected TVs.

At the same time, trends like WiFi Direct enable the TV to partner more readily with handheld devices in the home, such as smart phones and tablets. DisplaySearch forecasts that more than 98M TV sets with 802.11 wireless networking built-in will ship in 2015. “WiFi technologies are the foundation of smart TVs,” added Gray. “We expect that in 2015, 35% of 46” or larger TVs in North America will be smart TVs, defined as having the following capabilities: able to retrieve content from the internet without the restrictions of a portal; intelligent search and recommendations; upgradeable by its owner; and able to network seamlessly with other devices in the home.”

Energy Regulations and Power Consumption Drive LED-Backlit TVs

With energy regulations growing and power consumption on the rise, LED-backlit TVs have a clear advantage. There is a strong case for consumers to choose LED-backlit sets when replacing their TV, given the energy savings. The payback time for an entry-level LED-backlit TV is under four years in California, and under two years in Europe.

Gray added, “The finding is clear, and it is surprising that TV set makers do not market this advantage. Consumers are attuned to fuel consumption in cars, and our Global TV Replacement Study showed that they are equally mindful of electricity usage when choosing a TV.”

The DisplaySearch Quarterly TV Design and Features Report is a quarterly update of the issues and rapid shifts in feature development in TV sets. The 250+ page report examines and forecasts video processor and signal processing IC market development including 120/100 and 200/240 Hz frame rates, as well as market shares for major IC vendors. In addition, the report also features forecasting for MPEG-4 decoding and the digital broadcast environment around the world, including a forecast for DVB-T2; TV connectivity, such as wired and wireless networked TVs; LED backlighting; 3D-capability and implementation; remote control and chassis design; and power consumption.

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Guest Post: Psychological Constants In Connected TV And 2nd Screen Marketing Experiences

We live in a multi-screen world. No matter what developments in the short term future occur, we will most likely continue to utilize a myriad of screens for a plethora of needs. Now, as this screen-filled world grows there is quite a bit of debate on any and every possible topic when it comes to television and entertainment across connected devices. I tend to hit on many of these in my writing, and my firm CTV Advertising tends to touch on these even more with our clients.

That said, there are some factors that are stable, that will barely change and that entertainment, advertising and content organizations should be focused on nearly as much as their conjecture and debate on unknowns and predictions. These truths  may be evident and will not change drastically, yet rarely do they come into the conversation or taken into consideration. Where do these factors lie? Within basic human psychology and cognition.

The human mind will continue to manage content in the ways it’s always been wired to- though the methods in which we can be presented with TV entertainment have drastically changed.

Books could be written on this topic. Luckily there are many obvious lessons that we have learned about the nature of TV entertainment and how the human mind reacts to it over decades of experience. There is far less understanding however, when we bring the mind away from just TV watching and into deeper multiscreen experiences.  I will quote an item from a differing context that a representative of Netgem was kind enough of to share with me recently.
“We believe that the difficulty lies in supporting consumer behavior in what academics would label a psychosocial context. As the left side of the brain is engaged when browsing the internet, this is a rational act with active involvement. However viewing the television is both passive and emotional- the exact opposite behavior and it’s function lies in the right side of the brain. Switching from one hemisphere to the other creates confusion and can result in an uneasy behavior state. “

This is a deeply interesting thought when starting to think about  second screen companions, and how we start creating experiences with connected TV as well. The implications here for advertisers, content creators and experience creators can not be ignored.  Those who discover ways to bridge this gap, may find some real magic.  In the meantime, it should be at the least something to start taking into consideration when crafting user experiences.

 Average Attention span capacity will not drastically change, yet the need to process, negotiate and capitalize on new disruptions will increase.

The maintained estimates of human attention span is that focused attention span can be as brief as approximately 8 seconds long.  While this seems short, one must be careful not to confuse this with sustained attention spans which tend to fall around twenty minutes for most adults.  Focused attention is a short term response to stimuli, while sustained is the ability to stay on  task consistently over time. So in terms of our numerous devices,  there are potential interruptions that can disrupt our viewing, interaction, or engagement that may come from a differing screen outside of  the screen where we sustain our attention. Furthering this point, many studies have found that  the more multitasking we tend to do, the less working memory we tend to have. This is something for advertisers to start thinking about. In a world where we increasingly multitask around the TV, how do we create at least 8 seconds of  enjoyable disruption- on any potential screen?  This seems to be somewhat uncharted territory for the ad world in a society where 80% of second screen users utilize their devices while watching TV. Creatives—start your engines.

Our cognitive decision making processes will not change, yet we will find ourselves in a world of ever-increasing  TV choices.

There have been several studies that claim that choice is good, but only to a point. Colombia University’s Iyengar and Stanford’s Lepper  (JPSP Paper Vol 79, No 6) demonstrated empirically the downsides of excessive choice in a study which concluded that consumers were more likely to make a new purchase out of  a choice of 6 items rather than having 24 choices.  Rather than directing this at advertisers, I think there is room to direct this towards content owners/providers. We suddenly find ourselves in a place, where TV can offer nearly unlimited choice. How we go ahead and offer, package and allow discovery of  this however, will potentially determine success. While the idea of offering consumers anything at their fingertips may make sense in some scenarios, in other scenarios, less may be more. At the end of the day, unlimited entertainment choice may be an excellent thing, but only if consumers have an easy way to choose, categorize and ultimately decide upon it.

My commentary here is more of a thought experiment than an ability to go into solid further implications. I believe the actual implications may be able to be gathered in a multitude of directions. That said, we are in uncharted psychological territory. Territory that needs exploration and conclusions drawn across various disciplines with psychology playing a more central role.  Can you guess who we’ll be adding on to our consulting team in the near future?

Link : Link to Zach’s Blog Post

Guest Post by 

Zach Weiner (Linkedin Bio)
@itvadvertising (Twitter handle)




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