Mobile Augmented Reality App Downloads To Reach 2.5 Billion by 2017

According to Juniper Research’s latest report, “Mobile Augmented Reality”, such applications are set to take off in a big way. The research firm estimates that augmented reality apps could reach 2.5 billion downloads in the next five years.

The key to reaching this momentum is consumer awareness. While those consumers who are more familiar with tech are already familiar with augmented reality and what can be achieved with it, many consumers aren’t so clued up.

“Without an increase in consumer awareness, it will be difficult for the mobile augmented reality industry to reach critical mass and without critical mass, many AR apps will not be able to find the size of audience they need to break even and advertisers may find that they are unable to reach their target demographic,” says Juniper Research in its report.

Perhaps new ‘devices’, such as Google’s ‘Project Glass’ AR glasses, are what’s needed to catapult augmented reality into more mainstream use. The AR glasses have certainly received some great reviews following Diane von Furstenberg’s use of them during the recent New York Fashion Week. Out of that that event Google has released the first 100% Glass-shot video.

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Video: Project Glass Technology: Google’s Augmented Reality Glasses;its Super cool

Google is working on a very cool project which defines the future of augmented reality and how we interact with technology as a whole . In a post shared on Google Plus , Google released a teaser video showing off some of the remarkable features of the HUD contraption. Dubbed “Project Glass,” this Google X Labs initiative is like a virtual alert system veil over your eyes, which responds to spoken commands as you make your way through your busy day.

Have a look at this video released by Google , do let us know what do you think .

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Marvel Unvails Augmented Reality Comics Called Marvel AR

Marvel has announced its new ‘ReEvolution’ initiative with an augmented reality app called Marvel AR that will include digital extras for readers and a digital-only imprint called Infinite Comics, which will offer comics that tie-in with print titles.

Marvel AR is a free app that has been developed in partnership with Aurasma. The software allows readers to scan their print comics with the camera of their smartphone or tablet to unlock extras. These will include parts of the writer’s script, editors’ comments and original artwork, and readers can expect around 8 extras per comic.

The first offering from Infinite Comics will be an Avengers Vs. X-Men #1 tie-in story starring Nova by Mark Waid and Stuart Immonen. This will be available for purchase on the Marvel Comics app for 99 cents, free with a redemption code found in print copies of Avenger Vs. X-Men #1 or included with the purchase of the digital version. The tie-in will take advantage of the digital format with techniques like dynamic panel transitions and captions, close-ups or dialogue boxes that appear sequentially on an image when tapped.

The Marvel AR app will be available for iOS and Android smartphone and tablets from April 2nd and Avengers Vs. X-Men #1 is released on April 4th, priced at $3.99.

via PSFK

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Innovative Startup: Wallit the Mobile App that Lets You Write on Walls for Places using Augmented reality

Wallit: a new app that,lets users check in at particular locations and leave messages for others; but also has the added bonus of letting users add augmented reality-style photos to get their points across more visually.

The app works like this: there are a number of “walls” set up around specific places, where people can leave messages for others. They can be in the form of texts, photos, augmented reality photos, videos and audio clips. The idea comes from the places that you might come across at a historical site, where people scribble their names or messages for whomever follows behind.

Users can use the app to see who else is around at the same time as they are, and they can look at walls anywhere around the world, but they can only post to the ones where they are physically located.

Business Model

The app is free for consumers, but it plans to sell a monetization element to brands, the terms of which are still being finalized. The walls for each brand location, or even their super-walls, will allow advertisements, partner promotions and other marketing messages in the form of video, audio and text.

Wallit Introduction Video

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Download the IPhone App

 

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Mercedes Benz – Augmented Reality Dashboard

A very interesting video

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Mobile App users having a hard time using Augmented Reality

According to a thought-provoking study published Wednesday by Ypulse, “even tech-savvy millennials are baffled” by augmented reality technology, particularly when its infused in mobile apps on leading smartphones.

“Augmented reality has become the futuristic media of the moment, but many consumers,” Ypulse says, but even mobile’s core audience – young, hip, tech-wise adults – are “having a hard time figuring it out.”

Based on the findings of Ypulse’s research, only 11% of high schoolers and collegians have ever used an augmented reality app.

Among students who have used AR apps

  •  34% think they’re easy and useful;
  • 26% think they’re easy but not useful;
  • 18% think they’re useful but not easy; and
  • 9% think AR apps are neither useful nor easy to use.

“AR apps have to be interesting enough to get users to download them, and they also need to be engaging enough to get users to come back to the apps again and again,” Ypulse says. “But mostly, they have to work right the first time.”

Via: Mobile Marketing Watch

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Mercedes-Benz Dynamic & Intuitive Control Experience (DICE) concept shows the future of augmented reality in cars

At CES last week, Mercedes-Benz unveiled the DICE (Dynamic & Intuitive Control Experience) concept.  With DICE, Mercedes-Benz has provided a vision of the interactive, intuitive and simultaneously safe operating experience in premium automobiles of the future.

The complete windshield becomes a brilliant head-up display; the dashboard, a display band. Digital information about the actual vehicle surroundings, points of interest, friends, pedestrians and other vehicles is presented there and a natural interaction by means of gestures is made possible.

For this Mercedes-Benz uses a combination of Augmented Reality and natural gesture control to realize a completely new, exciting form of communication between people and their environment.

The interactive logic of the novel control concept is very imitative of intuitive human behavior. Along with functional aspects it now also involves emotional and social aspects and so creates a unique operating and driving experience.

For example, when one drives past a club, by a simple movement of the hand one can transmit the music playing there by live stream into one’s car. In the same way, local news from social networks, about points of interest, buildings or localities can be retrieved, or news can be left for others.

Vehicles approaching intersections will be virtually superimposed on the windshield to help avoid possibly hazardous situations. To simplify the search for a parking space, mobility concepts like car2go or network information, can be used to proactively identify spaces which will become vacant soon. These are virtually displayed on the windshield, showing the actual environment.

A world first is the context-dependent, place-related presentation of the menu contents “Media”, “Social” and “Places” of the infotainment system as information swarm. Under “Social”, for example, friends from one’s social networks are shown in the 3-D city arranged underneath. The same goes for “Places”, where the personal points of interest like restaurants or movie theaters can be stored. 3-D gestures and the swarm permit dynamic and intuitive control.

Learn more here.

Source: Daimler via Telematics News

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Innovative Startup : Blippar – mobile augmented reality technology

 

Blippar, is a  UK based startup which is behind an eponymous mobile image recognition and augmented reality platform.

It is a mobile advertising platform with the power to digitise any real-world product or advert by using markerless image-recognition to convert it into an interactive brand experience.

Whether pointing a phone at the billboard for a film to play the trailer; at a press advertisement to experience a virtual product demo; at an in-store display to download a coupon; or at the product packaging to play an interactive game, blipparâ„¢ harnesses sophisticated markerless image recognition to turn the product or creative into an effective˜marker for an immediate interactive engagement.

The blippar image-recognition technology offers powerful envirofilteringâ„¢ capabilities and near- instantaneous recognition from distance (30 feet away from a 6-sheet poster), at angles (up to 90 degrees), and in various light-conditions

Like other augmented reality startups like Layar and metaio, Blippar’s technology turns a smartphone’s camera into a ‘lens’ that shows virtual information on top of real-life objects, be it a link to a website, a digital coupon, a video or another type of promotion.

Blippar says it has seen hundreds of thousands of consumer downloads in the first 7 months since its debut in the UK, and that major brands like Tesco, Nestle, Samsung and Unilever have already orchestrated campaign ‘blipps’.

Check out the Blipper Video

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You can download the Apple App here and the Android App here.

 

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