Publicis Groupe has announced the acquisition of full service digital marketing agency and consulting firm Convonix. The company will align with Starcom MediaVest Group (SMG) in India to provide search engine optimisation, paid search marketing, social media marketing and online reputation management to an extensive roster of clients.
Following the acquisition, the three founding members – CEO Vishal Sampat, co-COO Sarfaraz Khimani and co-COO Pallav Jain – will continue to lead the agency. Convonix will sit within SMG and will operate as SMG Convonix, with two market-facing brands: SMG Digital, and Convonix.
Commenting on the acquisition, Starcom MediaVest Group global chief executive officer Laura Desmond said, “As the first SEO organisation in India, Convonix has continued to innovate and build the very best digital capability whilst being highly respected for its ability to recruit the best talent from universities each year, and transform them into digital advertising experts through a rigorous training program. combined with our existing talent in the market, this deal strengthens our offering to ensure we are the market leaders in digital.”
Founded in 2003, Convonix was the first Search Engine Optimisation organisation in India, and currently employs over 200 digital advertising specialists serving clients such as Taj Hotels, Reliance Industries, Kotak Mahindra Group, Club Mahindra, Kodak, Aditya Birla Group among others. Convonix has a strong international footprint with over 60 per cent of its business coming from overseas. Convonix has also recently developed a proprietary in-house brand monitoring and social listening platform called IrisTrack which enables clients to gather market insight on their products and competitors and also engage customers online to improve their customer service.