A recent study conducted by research2guidance on the Brazilian MHealth Market, revealed that android offers successful mHealth app publishers up to 17 times higher reach than apple. The report found that the top 10 free android health & fitness apps generate almost 240000 downloads on average in their lifetime.
Successful free Android mHealth apps in both categories – Health & Fitness and Medical – reach significant higher downloads than Apple apps. Health & Fitness apps that were listed in the top 10 between December 2012 and February 2013 managed to generate 238000 downloads on average since they have been on the market.
Successful apps that are being listed in the Health & Fitness category generate on average 4-5 (free) and 2-3 (paid) more downloads than apps that are listed in the Medical section of the Apple App and Google Play stores.
According to the report, the Health & Fitness app market is still a niche market if you compare it with the average download number of top 10 apps in the game or entertainment sections of the app stores. This is especially true for apps that are being listed in the Medical sections.
The study found that in total, health-conscious users downloaded 3,44m apps that track calories, measure heart rates and count steps. This does not even include top 10 Health & Fitness apps that have been in the top 10 e.g. a year ago or paid apps, or apps long tail Medical apps. This shows that even in so called emerging countries, mobile apps became a channel to health-conscious users and patients that can’t be neglected.
Similar to the US and the German mobile health market, apps that are listed in the Health & Fitness category attract significantly more iPhone, iPad and Android users than apps in the Medical category. One reason for the performance gap of paid apps is the 4 times higher pricing level of Medical apps.
The reprot said that the Brazilian mHealth app market seems to offer higher chances for local apps to reach the top 10 than other Western app markets. However global mHealth players like Runtastic also rank amongst the top 10 in Brazil with some of their apps.
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With the advent of technology, we are increasingly getting dependent on various smart devices like tablets, smartphones. Most users use their smartphones for various purposes like email, games, social networking, instant messaging, mapping & directions, music & radio, weather etc.
Another important aspect that our smartphones can help us with is our health. According to recent data, currently there are bout 40,000 mobile health apps available for tablets and smartphones, and over 500 health projects worldwide that have a mobile emphasis. Data also shows that the number of people who downloaded a mobile health app in 2012 will nearly double to 247 million from last year. In the infographic below, we can see the impact of smartphones and mobile technology on health care.
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On Wednesday, Vodafone India launched its mobile health website ‘Ask a Doctor – Health@5’ in the country. This service will enable users to ask health related queries for Rs 5 per day. Within 24 hours, the users will receive a response for their queries by a panel of medical experts. Besides this, they can also browse through information on disease management, myths, trivia, general remedies, latest updates, diet and fitness information.
Health@5 includes five different segments – everyday health, Did you Know, medical diaries, home remedies and Diet & Fitness Management. The Everyday Health segment contains detailed articles on interesting health topics such as diseases, myths, remedies etc. Did You Know is a storehouse of trivia and facts which help get rid of various misconceptions and myths. Medical Diaries contains interesting medical case studies and offers interesting experiences of medical cases in a story format with insights from experts and people narrating how it happened, what it feels like and why it matters. Home Remedies section contains home remedies to help one handle some of the basic health challenges. The Diet & Fitness Management segment has consolidated information across all ratified sources to offer simple ways of managing a healthy lifestyle. It also provides you key points on daily exercising, nutrition, diet, wellness and fitness.
To activate this service, users will have to send an SMS, HC5 from their Vodafone number to 111 or 144.Health@5 is on a daily auto renewal mode. In order to unsubscribe for the service, subscribers need to SMS CAN <space> HC5 to 111 or 144.
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A new technical market research report released by GLOBAL MARKETS FOR TELEMEDICINE TECHNOLOGIES from BCC Research projected the global telehome and telehospital market is be valued at $11.6 billion in 2011 and is expected to increase to $27.3 billion in 2016, a five-year compound annual growth rate (CAGR) of 18.6%.
The telehospitals and clinics segment accounted for $8 billion in 2011 and is expected to increase at a CAGR of 16.8% to reach nearly $17.6 billion in 2016.
The telehome segment accounted for $3.5 billion in 2011 and is expected to increase at a CAGR of 22.5% to reach $9.7 billion in 2016.
In addition the telemedicine market is segmented into technology (hardware, software, telecom, network) and service segments. The telemedicine technology market is expected to grow from $3.8 billion in 2010 to $4.6 billion in 2011 and $11.3 billion in 2016, with a CAGR of 19.8% over the next five years. The telemedicine service market is expected to grow from $5.9 billion in 2010 to $7 billion in 2011 and nearly $16 billion in 2016, mainly driven by growth in the telehospital service market.
There has been a global focus on the use of telemedicine as a tool to cut down healthcare costs and bring about mammoth savings.
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Asia may mark the next frontier for mHealth adoption according to a study conducted by the Global System for Mobile Communications Association (GSMA) and PricewaterhouseCoopers. Although the study has not been released in its entirety yet, GSMA has given out a sneak peak of the results.
The head of GSMA’s mobile health unit Jeanine Vos has announced that the results of this study foresee Asian mHealth market opportunities growing from the current $500 million to $7 billion by 2017. The study also predicted that 55 percent of this total will be devoted to health monitoring devices and services and 24 percent will be directed at diagnostic services.
Who would be leading this increase? Vos pointed out that, with a predicted nearly 5 billion connected devices by 2020, China will lead the drive upward in Asian mHealth investment.
Where will all of this money be invested? Mobile operators, device manufacturers, software developers, and healthcare providers will see a large portion of the financial benefits, but the Asian population will also witness improvements in healthcare as a result. Vos emphasized the role that mHealth could play by putting monitoring and diagnostic devices in the hands of patients and physicians respectively in Asia.
What are the barriers to mHealth’s success in Asia? Both governments and healthcare professionals can create challenges for mHealth adoption. Vos concluded, “To reach scale and adoption, what will be important is that governments and regulators across the region promote policies that enable healthcare reform to be supported by mobile technologies.”
The complete study, outlining the projected increase in mHealth investment in Asia, will be released later this year in December.
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Medic Mobile, a non-profit organization and burgeoning innovator in the mobile health tech industry, is adding its latest creation to the heap of groundbreaking mobile tools designed to revolutionize healthcare as we presently know it.
Medic Mobile is behind the world’s first SIM Application for healthcare.
Medic’s new implementation of SIM technology brings data collection to a “new level of accessibility and affordability.”
“People get excited about the iPhone apps because of profit potential. We’re excited about designing SIM applications because of the impact potential,” says Medic’s Chief Strategist Isaac Holeman, who rolled out the red carpet for his company’s creation this week at the Mobile Health Summit. “I can imagine all eight million global community health workers utilizing SIM applications to support their work and improve the lives of their patients.”
The flow of information is vital to healthcare networks and is a constant challenge in the developing world where resources are scarce… Now with SIM apps, Medic is creating simple menu-based applications that function on handsets four times less expensive and operable in the hardest to reach areas.
Medic’s first official SIM app is Kuvela, developed for PSI with support from the Maternal Health Task Force.
Executives for Medic Mobile say their company hopes to lead the mHealth industry in terms of building applications for patients to help them manage their own health by scheduling appointments, accessing remote consultations, alerting the nearest clinic in medical emergencies, and more.
Via: Mobile Marketing Watch
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