Amazon to Launch Real-Time Bidding Ad Exchange Platform

amazonAmazon will be launching a RTB or real-time bidding ad-exchange platform. So how would this RTB platform work? Suppose you are browsing on Amazon but decide not to buy a particular product.  Amazon will drop a tracking cookie on your browser. After this, when you go elsewhere in Amazon’s exchange network, you might see an ad pop up offering you another chance to buy that product.  Amazon’s exchange network includes Amazon, IMDb, DPReview, and various other ad exchanges and publishers.

This RTB platform will enable Amazon to use its shopping data to target users with ads based on their purchase histories. According to Adweek, the self-serve RTB platform would hypothetically function similarly to Facebook’s Ads Manager in terms of how buyers could target their ads.  Amazon’s platform would enable buyers to create targeting segments such as “men; aged 25-34; in California; interested in high-definition TVs; who have purchased how-to books and home improvement tools.

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Searchmetrics Expands Search Analytics Software To Take In An Additional 47 Countries

Search and social analytics software Searchmetrics has expanded the international capability of its Searchmetrics Suite™ software to enable users to analyse their search performance on all the major search engines in a total of 123 countries – with 261 different search engine/country combinations.

Marcus Tober, founder and CTO at Searchmetrics GmbH said, “Most international companies have long since moved beyond the point of being active in just one market and are operating various domains in multiple countries. And the search engines are offering user interfaces in the respective languages with search results filtered according to language. By adding an additional 47 countries to the Searchmetrics Suite™, we’ll be giving clients more access to information in other languages and the ability to analyse competitor search strategies by country on the main search engines including Google, Yahoo, Bing, Yandex, Baidu, Naver and SEZNAM.”

With 261 search engine combinations now available in 123 countries, the software can aggregate and analyse large volumes of data based on client needs and target groups. The comprehensive country specific analysis can be used to understand potential new markets, by providing information on the ranking position for individual keywords and insights into the search performance of potential competitors. It can also provide analysis of competitor backlinks and social signals.

Searchmetrics Suite™ now also provides regional search performance data for 50 top cities around the world to help clients analyse the way Google is now offering results according to users’ locations.

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Google India Releases Tech Shopper Report : Stunning Facts On The Buying Behaviour

A pan India offline study conducted by Nielsen on behalf of Google India, to understand the influence of internet on technology product purchases, revealed that internet influences behaviour of buyers across all type of cities and towns. The study exhibited that 7 out of 10 of these buyers know the exact brand and model they want to buy with the help of online research before entering the store, with 40% respondents saying they took help of online information for purchase decisions.

The impact of internet on online research for technology products was highest in consumers in tier I and II cities, with 83% respondents saying that they know exactly the brand that they want to buy before they go to the store. This highlights the growing reach of internet, which was perceived to be limited to users in metros.

The report also revealed that internet is now second only to TV to create awareness for tech products for metro and tier I audience. The study was conducted across 12 cities in India covering top four metros, four Tier I cities and four tier II cities to understand the buying behaviour of shoppers for technology and consumer electronic products. 3,677 respondents were interviewed outside 200 multi-brand and single-brand stores across these cities. 46% respondents said they used mobile internet for research and 22% of tier II consumers used mobile as the sole device for accessing internet for research.

Rajan Anandan, VP and managing director, sales and operations, Google India, said, “This study brings to light two important facts – first, internet as a medium has gone mainstream and not only does it help in creating awareness and consideration but it is substantially impacting decisions of final purchases, which was traditionally the role of point of sale and in-store sales people. Secondly, the internet is impacting decisions in tier 2 cities as well and mobiles are emerging as a strong medium.”

The study also looked into the price range of different products for which buyers undertake online research and the report revealed that the research intensity was higher for high value products. In the mobile phones category, the research intensity increased when price exceeded Rs 7,000, for laptops when the price exceeded Rs 30,000 and Rs 40,000, and for TVs when the price exceeded Rs 30,000.

The average duration of online research for products in this price range was said to be 2 weeks. The respondents also said that they became aware of new products and brands during their online research process, with over 57% respondents changing their mind about the brand/model they wanted to purchase when they look for information online. While researching online, buyers engaged in looking up prices of the products, followed by surfing product photographs, reading specifications, watching videos, reading product reviews, locating stores (67%) and visiting product comparison sites.

The study also looked into the kind of products that most buyers searched for online and among high value purchases – laptops (54%) emerged as the most searched product category, followed by mobile phones (39%), digital cameras (38%) and televisions (33%). When asked about the reasons to visit the stores to purchase a product, buyers said that they wanted to get the ‘look and feel’ of the product, check if there are any deals available, negotiate for price, get details on guarantee, get more information on the selected model and some installation advice.

In addition to offline research, Google also looked into the search queries for the technology & consumer electronics product category for the duration of last 1 year, to benchmark the offline behaviour with online search trends. On Google search, the overall query volume coming from desktop for tech and consumer electronic products, which is the largest category by volume after travel, was growing at over 31% year on year. The query volumes from mobiles phones for the same category were growing 3 times faster than desktop at 86%. In terms of growth rates of search query volumes by products coming from desktop and mobile phones – tablets were the fastest growing product category, growing at 160% year over year; this was followed by televisions growing at 51% year over year, mobile phones at 41%, laptops at 39% followed by digital cameras at 29% year on year.

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Google Rolls Out New Search Results Page

Google has officially rolled out the new search results page. Initially this change will be visible to Google.com users in the U.S. and will be subsequently rolled out  in other languages and regions.

The Google blog stated,”You’ll notice a new simpler, cleaner design on the search results page — we’ve been working on ways to create a consistent search experience across the wide variety of devices and screen sizes people use today. We started with tablets last year, got it to mobile phones a few weeks ago, and are now rolling out to the desktop.”

It further added, ” With the new design, there’s a bit more breathing room, and more focus on the answers you’re looking for, whether from web results or from a feature like the Knowledge Graph.”


In the new design, the bar along the left hand side of your searches is gone. This function is now at the top of your results, along with the also relocated Search Tools. The blog stated, “The same advanced tools you’re used to are still there when you need them. Just click on “Search tools” to filter or drill down on your results.”

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Vizury Interactive Raises $9 Million In Series B Funding

Digital marketing technnology company Vizury Interactive has raised $9 million in its series-B funding from Nokia Growth Partners (NGP) with participation from existing investors Ojas Ventures and Inventus Capital Partners. According to a company statement, the existing angel investors who led the seed round of funding will also continue to remain invested.

The company said it will use the funding to strengthen its presence across Asia, Australia and South America, and step up R&D efforts.

Chetan Kulkarni, co-founder and CEO of Vizury said, “The capital infusion will allow us to accelerate our investments in R&D, bring new products to market and establish ourselves as clear leaders in the space. Having NGP, Inventus and Ojas in our corner will be invaluable as we make the next big leap.”

Vizury’s premium solution Visitor Relationship Management (VRM) enables eCommerce and online travel companies to harness the value of their digital data in a structured, multi-phase manner. VRM helps analyse massive volumes of digital data to draw meaningful insights and use it to deliver highly pertinent ads on the fly.

Vizury is a digital marketing technology pioneer enabling e-commerce and online travel companies maximize the value of their digital data with a combination of cutting-edge technology and impeccable service. Established in 2008, Vizury is privately held and backed by leading VC firms from India, Singapore and the Silicon Valley. Headquartered in Bangalore, Vizury has operations in India, China, Australia and South East Asia. Vizury’s customers include Industry leaders like Makemytrip, Cleartrip, Jet Airways, Jabong, Virgin Airlines, Ctrip, Webjet, Snapdeal and Zuji.

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Google launches 'Google Wallet For Web Content'

Recently, Google launched a micropayments service called Google Wallet for web content for purchasing online content. Google has launched this prdouct as an experiment to see if web users would be prepared to pay for individual pages of content if the buying process was sufficiently easy.

Businesses that sign up for the experiment will be able to host a Google Wallet banner on their website and sell their content directly to users who already have Google Wallet. And, to make sure that users are not duped into buying something they didn’t want, they are given a free sample of the content before agreeing to buy with a single click.

Although the service is designed for selling online content valued at less than $1, Google emphasizes that it takes refunds seriously and if a user is unhappy with the content they have a 30-minute window in which they can click on the instant refund button; their account is then credited and the content returns to its owner. Otherwise, the content is theirs in perpetuity, or until the website ceases to exist. The service also tracks individual users to make sure they’re not simply using the refund option to consume premium content for free.

Peachpit, Dorling Kindersley (DK) and Oxford University Press are among the first companies to sign up to the Google experiment and with the promise of higher search rankings and higher visibility.

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DEITY launches Sandhan – Internet Search Engine based on Indian languages

The Department of Electronics and Information Technology (DEITY), Government of India, has launched a search engine, named Sandhan, that will help people in searching tourism-related queries across websites in five Indian languages. Sandhan can find response to queries on website in Bengali, Hindi, Marathi, Tamil ,Telugu and display ten results at a time to the user to increase the readability.

A user can submit a query either with the help of in-script keyboard or phonetic keyboard and in case of in-script keyboard, user can type using the keyboard or onscreen keyboard can be used to submit a query to the system.

According to an official statement, Sandhan has been developed by 120 researchers of 12 institutions over a period of 6 years led by Pushpak Bhattacharya under the supervision of Technology Development for Indian Languages at DEITY. The statement further said, “This will fill the wide gap that exists in fulfilling the information needs of Indians not conversant with English- estimated at 90 per cent of the population.It has the capability to process the query based on its language and retrieves results only from that language.”

Sandhan is a mission mode project of a consortium of academic and research institutions, and industry partners lead by IIT Bombay.The members of the consortium include CDAC Noida, IIT Kharagpur, Dhirubhai Ambani Institute of Information and Communication Technology, Anna University, CDAC Pune, Indian Institute of Information Technology among others, the statement said.

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Announcing Largest Online Facebook Marketing Conference

I am very excited to announce Social Media Examiner’s newest online summit Facebook Success Summit 2012.   You can get in on the 50%-off sale if you act now.  

This is an online conference designed to help your business quickly implement effective Facebook marketing strategies and tactics so you can gain more exposure, build a more loyal following and grow your business.

And it’s fully online!

Your instructors are the world’s top Facebook marketing experts.  

These include 10 book authors: Mari Smith (co-author, Facebook Marketing), Dave Kerpen (author, Likeable Social Media), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), John Haydon (co-author, Facebook Marketing for Dummies), Brian Carter (author, The Like Economy), Mark Schaefer (author, Return on Influence), Chris Treadaway (co-author, Facebook Marketing), Jesse Stay (author, Facebook Application Development for Dummies), Andrea Vahl (co-author, Facebook Marketing All-In-One for Dummies), Phyllis Khare (co-author, Facebook Marketing All-In-One for Dummies) and experts from Campbell’s Soup, Intel, 24 Hour Fitness and Autodesk–just to mention a few.

WANT TO KNOW MORE?

You may be unfamiliar with these online mega conferences.  

These events bring the best of physical conferences (great learning and networking) directly to your computer.  This means no travel and none of the expenses you’d expect with most events.

We spread the live event over four weeks (to accommodate your schedule) and include all session recordings AND transcripts.

And the cool part: These summits are very affordable!

Here’s what Facebook Success Summit 2012 will cover:

* Facebook marketing strategy
* Growing and managing a Facebook following
* Generating leads and selling with Facebook
* Newsfeed optimization, metrics and analytics
* Facebook promotions and advertising
* And much more!

Go here to see all the details.  Remember, you can get in at half price if you register early.

Michael Stelzner shares how Facebook can benefit your business in the below video :



This is more than just an online summit.  It’s also a way for people just like you to come together, share your experiences, get your questions answered and network.

At our summer event, 98 percent of attendees said they’d recommend it to a friend!  If you’ve not experienced these online events, they deliver extremely valuable content at very affordable pricing.

Click here now to learn how you can save 50%.

Here’s to your success!

Sidhaarthaa

P.S. This event does not require any travel.  You simply attend sessions and network with peers from the comfort of your home or office!!

To see how this works, go here.

P.P.S. Get a free sample class from our last summit by clicking here and looking for the yellow box in the sidebar.

 

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Staying up-to-date on Google's Search Changes

Search Engine Land editor Danny Sullivan recommends some useful resource on how to keep a track on Google’s Search Changes. This is a must for the Online Marketers. Search engines like Google often make changes to their algorithms which can affect the way your company’s website turns up in search results, so its important to keep yourself updated. Have a look at the video.

 

Via: Entrepreneur Magazine

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Infographic: How big is SEO (Search Engine Optimization) in the Internet world ?

Did you know how big is the SEO (Search Engine Optimization ) industry on the Internet? Its huge, according to a new infographic by Spanish-based SEO service provider BlueCaribu.

In fact, the following infographic reveals that 3.5 people look up the term “SEO” on Google each second and 9.1 million web users are digging up information on the topic each month.

People are getting their information about search engine optimization (SEO) from a variety of ways. There are 863 million websites worldwide that mention the term “SEO” and 164,000 YouTube videos are indexed with the topic.

India is the top country with a big interest on SEO strategy, followed by Pakistan and the Phillipines.

Via: infographic

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