Fashion and Apparel company Iralzo marks its debut in Online Retail for the Indian market

Fashion and Apparel company Iralzo is stepping into the e-commerce market with its exclusive designer collection ranging from scarves, dresses, jumpsuits, accessories and more for the chic and stylish women of today.

Iralzo comes from the house of IR Accessories that has been in the business of manufacturing and exporting apparel and accessories for over eight years now. The brand is now laying its foundation as a mainstream fashion brand to serve the customer better effortlessly with a wide range of clothing to make you feel like a fashionista. With the perfect blend of style and comfort, Iralzo showcases an optimum selection of apparels and accessories keeping in mind all of the latest trends in the world of fashion.

Speaking about the launch Mrs Ira Malhotra, Director, Iralzo said “Today’s consumer in India is highly evolved and is looking for high- class fashion at accessible prices. Been in the manufacturing and export business for long we understand the market and closely follow global trends. We planned to broaden our horizons by Iralzo as we received overwhelming response from the Indian customers and we are keen to set a new benchmark by reinforcing its presence in the market by offering high class fashion at pocket-friendly prices.  We believe that comfort is the key to look stylish and our each design resonates with our vision. To deliver remarkable experience to the customers, we have a motivated team of designers who understand the need of every style savvy person. Each design is bound to stand out in the market as it is made with sheer perfection while considering the comfort that every customer demands. We strive for 100% customer satisfaction with our designs that are flawlessly made”

Inspired by the international runways and the global street scene, the brand offers wide range of wearable fashion, hair accessories, garments, sarongs and scarves in a variety of colors. We innovate by combining the finest quality of fabric with the most unique designs to provide an unforgettable experience to the customers.

Iralzo is the brainchild of Mrs Ira Malhotra and Mr Rajesh Malhotra who have been a significant part of the industry for many years. The aim is to build Iralzo as a hotspot for all the recent trends in the fashion industry that every fashion savvy person craves for! The brand’s collection will be available on leading online fashion portals apart from www.iralzo.com

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