Web forms on a contact page play a pretty important role to let prospects subscribe to newsletters, sign up for free entry to exclusive website content, or to exhort them to make an online purchase. Varied forms lay the foundation for multiple online interactions.
Every form has a purpose to serve, but contact forms are one of the most important ones for business. They conveniently help businesses to get in touch with different people and allows visitors to get in touch with the company. Not all contact forms are designed well.
Here are some dos and don’ts for designing better contact forms.
1. Do make it a personal form
A contact form helps the site visitors to contact your business representative implying that they are interested in reaching out to connect with you. They are looking for personal interaction and not merely looking at information through the site. By making the form personal, you create a sense of assurance about your genuine identity and you are keen to hearing from them.
A personal contact form is both very appealing and extremely inviting. Inviting a person with a likable and personal touch helps in attracting the prospects since it gives them importance. Also. Use of handwritten fonts makes it quite personal on the contact form.
2. Don’t make the form long and boring
The look and feel of the contact form says a lot about your company. Never keep a contact form in a neutral, dark, design as it might look impersonal and distant. Also, one should not make the contact form look boring and staid as it might scare visitors off.
Less contrast between background and content also robs the contact form of its presence. The sites become extremely one-note and not at all inviting.
3. Do keep it relevant
Before you venture to think about the colours and the font being used for contact forms, the purpose of the contact form needs to be spelled out. Start brainstorming about the intent and define form fields in a way that it is convenient for visitors to put in genuine information about themselves.
4. Don’t ask for any random information
Endless web forms are useless since they contain too much random information. The website should have a reason in garnering the information and what it is going to do with the data. Do not ask for info that one does not really need. Also, keep the contact form for those interested in your offerings not for people who just have some query about something.
Never ask visitors for information just so that they should be sharing it and you want to increase leads in a superficial manner.
5. Do keep it simple
Keeping the form simple is one way to go. All the visitors care about one thing and that is their own message. They would not like to shell out more information other than a name and an email id so that the company knows that they are talking to a genuine person. Making other fields obligatory is just a way to turn your visitors off.
The contact form should be a better alternative to email campaigns and should prompt the user to send in their message and punch in “Submit.”
6. Don’t ask for captcha codes
Yes captcha codes still happen. These codes are like irritating form filters that weed out unwanted automated submissions. But putting every genuine prospect to the same test is giving them a chance to hate you. Having them all over the place is the worst way to drive an interested visitor out.
Captchas never make forms secure and getting the codes from visitors is like asking them to decipher letters that appear in a random fashion.
7. Do say who will reply
Every contact page should present a representative of the company in the end and should allow visitors to know about the person who might get in line when you call. With a contact form, one should intimate the other person who is expected to reply to the message. Your contact form appears to be trustworthy if the visitor gets to know who will receive the message.
8. Don’t make people doubt the credibility of the company
Contact forms are like ‘online faces’ of the company. Due to time difference and geographic distance, some people will not be able to talk in real-time. Contact forms sets up a connection and is the form that makes a connection between the prospect and the company. Making a good first impression is important since that adds to the credibility of the company.
9. Do offer alternative details to contact on the site
Some people like forms while some do not. When designing the contact form, allow people to contact directly too especially if they are not too keen to fill in the contact form. Ask for the email address or a phone number or provide them the details too so that they can even engage with your users through social media channels.
Contact forms are the face of the site and the company. Designing a contact form efficiently goes a long way to boost your business credibility and profits in the long run.
Keval Padia is a Founder & CEO of Nimblechapps. Being an avid gamer himself, he has converted many game ideas into reality. He is an Android Game Developer, with acute knowledge of mobile game design and user experience design.