Native app UI design does not allow designers enough room to play around. Designing for smaller screens is a tough ask since the users have short attention spans. The UI design needs to be worked around in an interface that’s easy enough for the newbies but should not put off the experienced users too.
#1. Use your Screen for Facilitating Interaction in the best Possible Manner
The rules of good interaction design are based on usable native app interfaces. Every dot, every word and every part of the screen lets the designer define margins and padding. Strokes define your work area.
Maintenance of consistent width and height is a must for better interaction design. User research helps designers to create effective personas for using the app. Specific goals based on the workflow are required to suit preferences. One needs to understand that every signifier should be implied on the basis of familiarity. For example, a blue link will indicate the hyperlink to the user that will redirect elsewhere. Use of signifiers guides the users to know the purpose of each UI element.
Familiar patterns attract new users and are strong enough to attract users. Feedback sections need to adhere to guidelines mentioned in the standards so that the user can send in their opinions any time.
#2. User Response Anticipation Based on Personas and Scenarios
Since the screen size is one of the constraints in mobile design, user interaction can be understood through guided anticipation of actions. Personas are good indicators of expected behaviour and they easily indicate the expected users’ decisions within the app. Scenarios on the other hand, provide insight on the actions of each of the user, while with the help of well-chalked out experience maps, possible options for single interaction can be drawn that can chart each step of every persona while using an app. The emotions and circumstances are taken into consideration too.
#3. User Flow, Colour Values and Navigation Ideas
- User flows need to be sketched out so that the approach for design suits your intended audience. It can be just a visual reconstruction of impending actions too.
- Colour value can be used to show purpose. For instance use of black and greyscale will help you to show the increasing importance based on shades. Colour defines their relationship with a brand and it should be used in multiple ways.
- Do not keep the same colours on the app as it is on the site. Call to actions buttons in bright red should be avoided since it means stop in the US, and will deter users from clicking it.
- A written outline helps users to explore content. Build your flows around content for a better assessment of pages required for your app.
- The outline will also help you explore page flows and lay detail around the layout and the overall structure. One can test those ideas with users with a simple prototype too.
#4. The Right Orientation, Logos, Posture and Popularity of Design
A brand based on the mobile makes the client and the client chooses the brand. The logo is a part of a great business: and a poor logo will reflect very poorly on your stature even in the form of a mobile app.
Design is trendy, but a logo need to not stick to its origins. Brand design in mobiles do not revolve around logos since they are stuck in the age when they were first created.
Mobile design is specific to thumb placement, and revolves around right orientation and posture.
Popular interfaces revolve around
- Common mobile patterns which are popular so that users “feel at home”.
- Use of common UI patterns helps in increasing usability although every app needs to bask in its own creativity.
- Ensure that your app design is aligned with user expectations and yet not boring.
- All user actions revolve around gestures including the touch, swipe, taps, pinches and zoom which are actions that users prefer.
- Animation on the other hand keeps the user interested, grounded and attached to the UI adding context in the process.
- Popular mobile interaction patterns can help dictate the placement of interface elements too.
#5. Design in the Perfect Grid, Suitable for quick Responses to Gestures
Grids are the basis of mobile app design and fingers are the touchpoints. There’s an invisible grid that is important to mobile design. Every element determines the spacing.
- The fingers are thicker than those pixel-precise cursors controlled by the mouse, so finger-friendly design is an important aspect for app designers.
- Separate the text, the colours and the elements to create a hierarchy.
- Allow space for users to tap with their fingertips. Buttons should not be too small or bunched closely since users will fail to tap them accurately.
- Users expect their phones to respond quickly, and efficiently to interactions. Certain interactions take a longer time than usual. Competent design tells you how to fake it.
- With every interaction, there should be feedback. Every user action is responded to with an animation that responds to user feedback stating that the process is being executed.
Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing iPhone application company. The current innovation and updates of the field lure him to express his views and thoughts on certain topics.