There has been an enormous increase in the numbers of paid downloads and free app downloads over the years. Especially the free app download is going to experience unprecedented enormity in the years to come and is expected to reach the figure of 211.31 billion downloads by 2016. The size of the market will be almost 77 billion dollars by 2017.
As the market clearly poses it to be a lucrative one, every day developers are coming up with excellent apps which are going strong as far as revenue generation is concerned.
With the booming prosperity, marketing gurus are popping up everywhere with their unique ideas to sell an app successfully. But all of these starts with a simple idea, and there is a serious dearth of resources, at least on the visible surface, as far as capturing the next big thing is concerned.
Those hopeful entrepreneurs, funders and promoters who are scouting the market incessantly to know and find out the ways of success will definitely get this blog useful
Is it the Idea or the Execution
Do not worry if you have not been able to come up with radically new, groundbreaking ideas. When Google started its operation, Yahoo and MSN were already there in the scene. But Google did things differently, understood the consumer preferences well and focussed upon the ease of operations. What came out was phenomenal. Almost everyone nowadays considers Google to be the pioneer in the domain of search engines and not its predecessors. The way a small start up like drop box far exceeded Microsoft, or the way Uber changed the thinking around app based transportation network are great examples of excellence in execution rather than in innovation.
The Idea store
Is there anything such as the ultimate idea store where you go click and get an idea from. Well, not exactly, but there are millions of places to get the sketchy and notional concepts from. Following are such a few.
Reddit has got such a strong algorithm that nothing passes it by. Although you will get mostly half baked concepts here some of it would really have the potential of making it big. Along with the ideas you will get ready suggestions and comment that will help to have a holistic consideration of every pros & cons before you start working. The threads that can really become useful are as follows:
- The Mobile Subreddit
- The Ideas Subreddit
- The Mobile app ideas Subreddit and etc.
The good thing about Reddit is much like Facebook, it also allows the publisher to test an idea and validate his presumptions through the upward or downward voting mechanism.
Undoubtedly Facebook is omnipresent. Now more than getting a definitive idea about an app Facebook helps to understand your Target Group and derive their interests and demands that eventually become drivers motivating you to make an overall plan.
This is how you need to operate Facebook for this specific purpose
- Once you log in , click the rightmost drop down
- Select the fourth form the top and click on Manage Ads
- You will be redirected to Ad Manager section
- You will choose Campaigns
- Clicking that will redirect you to Audience explorer
Audience Explorer – Here you can select the particular geography where you wish to run your analysis and for further classification you can select the demographics as per your wish.
Now finally clicking on the likes tab will take you to your final destination where you will get an exact idea about the consumer preferences of your target segment.
For each category you will get an exact idea of what your target group wants.
For example, if you want to develop an app around sports you will get to know what the favourite games among your target segment are or who are the players celebrated the maximum.
Once enough insights are generated you can start stitching up the elements and make a wholesome plan. The best thing about Facebook is that you can even test your idea at a very basic & non functional level and get an idea of how the app is supposed to work.
Quora, though is based on a simple reddit like mechanism to follow a particular thread, the way it differentiates itself from others is the presence of resources. The celebrated Hollywood actor as well as serial app investor Ashton Kutcher, venture capital tycoon Marc Andreessen, founder of Wikipedia Mr. Jimmy Wales are some of the names whom Quora plays host to. You will get long and well thought out answers from specialists of different areas alongside information on probable revenue channels
Crowd funding platforms
Crowd funding platforms though are primarily meant for raising funds through web channels, people with excellent ideas for apps often go unnoticedfor they fail to generate required funds. Therefore keep on hunting through ideas successful and unsuccessful, old and new, live or dead. Follow sites that experience greater number of campaigns like Kickstarter or Indiegogo.
In a nutshell, if the development of an app is compared with film making, getting your idea tested is comparable to the entire pre production where you engage into activities like developing storyline, seeing your location, choosing your actors and much more. Therefore quintessentially development of ideas is the phase where you win or lose more than 50 or 60 percent of the battle.
Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing website development and iPhone app development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.