Chipmaker AMD today announced India availability of its new AM1 platform featuring quad-core and dual-core variants of the AMD APUcodenamed “Kabini” into the component channel for system builders.The AM1 platform, branded with the AMD Athlon™ and AMD Sempron™ APU brands will deliver award-winning Graphics Core Next (GCN) architecture and “Jaguar” CPU cores on motherboards from the leading manufacturers. AMD Athlon™ 5150/5350 and AMD Sempron ™ 2650/3850APUs provide consumers a balanced computing experience on a socketed upgradable platform.
AMD Athlon and AMD Sempron APUs deliver a quad-core solution to consumers that includestwo SATA 6 Gbps ports, two USB 3.0 ports, eight USB 2.0 ports, PCIe 2.0 lanes for graphic card upgrades, and a trio of video outputs (DisplayPort, HDMI, and VGA)starting at under $40 USD . The AMD AM1 platform provides up to 3x more compute performance than itscompetitors, as well as balanced computing with DirectX® 11.2 and Windows 8.1 support to mainstream markets .
AMD Partner Program Launch
AMD also announced the official launch of the new AMD Partner Program, aimed to strengthen and reward its global channel partners in India today. The program is based on three cornerstones: Aspire, Motivate, Design – AMD. The AMD Partner Program provides well-defined and transparent criteria through a tiered program offering a broad range of attributes including: financial, access, marketing, referral/recognition, technical, and material benefits.Anenhanced AMD Partner Portal provides up-to-date information to partners through secure web access, with contenttailored to help channel partners grow and prosper with AMD’s broad, industry-leading technology portfolio.
The AMD Partner Program recognizes distributors, system builders, retailersand etailersas Elite, Premier, Provisional Premier, and Select partners, based on criteria outlined within the program. As channel partners ascend to a higher tier, they are eligible to receive anincreased level of benefits. The new “Hero Builder” badge is a supplemental designation awarded toinfluential and dedicated system builders that are ultra-AMD enthusiasts. Depending on thechannel partner’s tiered status, Hero Builders will receive additional program benefits, as well as exclusive early access to select AMD technology.
“Over the last year AMD introduced some ground breaking new technologies with our next-generation APUs, HSA features and our AMD Radeon™ R-Series GPUs. But these amazing products cannot succeed without a strong and vibrant channel to deliver them,” said Roy Taylor, corporate vice president, Channel Sales, AMD. “Under the leadership of Amy McFarland, we examined our channel program and have made significant improvements to it. We now have a program that reflects the new AMD and which will hopefully surprise and delight all of our channel partners worldwide.”
“Association with AMD has always been important to our business and with the new partner program we see it strengthening even further.” said Mr. Bhavesh Shah, Proprietor of Niagara Info. “This enhanced program promises access to critical information, AMD’s support team and transparency that will assist us in informed decisions” he added.
For us, our customers are extremely valuable and are our biggest asset, and AMD plays a key role in adding value to that relationship. We believe that this initiative of improved structure and enhanced access to product roadmaps, training tools and support, will help us grow our business and maximize profitability. We are absolutely thrilled to have deepened our ties with AMD”, said Mr. MadhuSudhan Reddy, MD, General Computer Hyderabad.
When partners register as part of the new AMD Partner Program, they receive access to a secure AMD Partner Portal. The Portal offers sales tools, marketing assets, product training, video spotlights, top reviews and news, resources such as the latest drivers, and more. All of these resources are designed to help channel partners grow their AMD business.