eBay India , India’s leading eCommerce marketplace announced its collaboration with PAYBACK for the PAYBACK Loyalty Program, which enables consumers to redeem their PAYBACK points on eBay India. eBay India and PAYBACK consumers will benefit by using the accumulated points to make purchases on a wide variety of products available on eBay India. Consumers may also club an eBay India offer with the PAYBACK points to enjoy better deals for purchases made on eBay India.
Commenting on the collaboration, Ms. Shivani Dhanda – Head Marketing, eBay India, said, “At eBay India, we are committed to grow the eCommerce market in India and continuously look at opportunities to evoke online shopping trial and also engage existing consumers. Our collaboration with PAYBACK is a head start in creating loyalty in the online shopping space.”
She further added, “Our main objective is to encourage more Indians to enjoy the many benefits of online shopping. This collaboration provides an easy avenue for customers to redeem their accumulated points from a wide selection of 1.5 million products across 2,000 categories at their convenience”.
To redeem PAYBACK points on eBay India, consumers are required to link their eBay India account to their PAYBACK account. Each PAYBACK point is equivalent to twenty five paise.
eBay India (www.ebay.in) is India’s leading online shopping destination with the widest range of great deals on over 1.5 million products across gadgets, lifestyle, collectibles & media categories. eBay India has 2.1 million active users from 4,306 Indian cities, towns and rural areas.