A recent report by Juniper Research has revealed that sales of big-screen smartphones, popularly termed as Phablets, will reach over 120 million units by 2018, rising from an estimated 20 million in 2013. According to the report, the device will find particularly receptive markets in East Asian territories such as South Korea – with gamers who desire a larger surface to play on, and China – where content streamers will benefit from a higher quality screen.
The report found that the Phablet market could become a growth area for established smartphone vendors, allowing them to build flagship phablet models targeting tech heavy demographics. As proved by the recent entry of new vendors, including Nokia, Alcatel and Intex, the Phablet market will likely grow from both ends of the price spectrum with established global brands predicated to focus on higher price points allowing local players to gain a foothold in the lower end.
According to the Juniper Report, the OS market for Phablets will be dominated by two major players, Android and Windows. The Windows ecosystem will be driven by Nokia’s Lumia range, which is anticipated to find success in the more affluent demographics of developing nations. Meanwhile, the Android ecosystem will be driven by the latest in Samsung’s Note series in developed markets as well as local vendors such as Intex.