Recently PUMA launched PUMATRAC, a unique running application for the iPhone. Incorporating a user-friendly design with pre-loaded Tictrac technology, PUMATRAC analyses how external conditions affect your running performance. By providing these unique insights into running behaviour, the app is designed to motivate athletes to get out the door and discover ways to get the most out of a workout while having fun along the way.
PUMATRAC requires little to no input of data in order to receive these insights, a differentiation factor from other apps in the market. Instead, PUMATRAC predominantly uses data available based on specific environmental factors such as: moon phase, weather, location, altitude, music playlist, time of the day, day of week, season and social media activity.
The PUMATRAC app will let you know so you can take advantage of the conditions that work best for you. “Lay off the snooze button, your average speed is faster in the mornings” is just one example of an insight notification a runner may receive. When your run is complete PUMATRAC will show you your score, compiled of your distance, personal insights and weather/time condition bonuses. These insights can be shared with friends and other runners in the region. Moreover, a user can unlock specific milestones and get rewarded for running in tougher conditions – like late at night, or in the rain. The more milestones and rewards you accumulate – the greater your Run Score and better the discounts on PUMA gear that runners can then benefit from.
Besides sharing scores, PUMATRAC allows users to share running routes to keep their routines new and fresh. When travelling, the GPS locator within the app shares with you some of the best running routes in your current location.
Runners will also gain insights on their personal running style and can share with friends through social media in real time. PUMATRAC also includes the more traditional functions that runners depend on within their running apps: distance, GPS, calories burned, integration with their playlist and tracking performance over time.
“PUMATRAC seamlessly integrates data to deliver personalised, actionable insights”, says Rajiv Mehta, MD, PUMA India. “We work hard to inspire runners and PUMATRAC is very much a part of this strategy; it’s clean, user-friendly and the first of its kind to provide such usable information and all in a unique PUMA way. With the boom of fitness and running in India, this app includes an element of fun and motivates all the runners to achieve various challenges. So get inspired to run and think about running differently!.”
E-store integration also enables PUMATRAC users to see some of the latest running products PUMA has to offer, allowing users to click and locate a store near them. PUMATRAC is available to download from the iTunes app store beginning 16 September 2013.