IMImobile Launches DaVinci Social


imimobileYesterday IMImobile announced the launch of DaVinci Social, a universal platform that provides enterprises such as banks, retailers, utilities, brands and  broadcasters with the tools they need to listen, contextualize, respond, publish and analyse mobile and social media customer interactions.

DaVinci Social gives users a coherent, unrestricted view over the mobile and social landscape, allowing users to manage inbound and outbound content across SMS, MMS, email, Twitter, Facebook, Instagram and YouTube from one single dashboard. With multiple channels connected into the platform, users can build and deploy consumer engagement campaigns to grow an audience base, deliver instant customer service over mobile and social media channels, and publish or distribute user generated content to multiple outbound channels.

DaVinci Social can be utilised by multiple types of users for a number of different purposes, including enterprises such as banks, retailers, utility companies or brands and broadcasters. Brands and enterprises can provide a complete customer experience by implementing customer services over mobile and social channels, improving customer satisfaction by real time listening and management of customer comments and feedback. Broadcasters can utilise DaVinci Social to quickly filter incoming audience communications for external publishing to other audience visible channels including widgets, websites, on screen overlays, mobile sites, second screens and presenter tablets. DaVinci Social has already been used by a number of leading European and Asian broadcasters for a variety of television and radio shows, dealing with high volumes of traffic from multiple audience communication sources.

Commenting on the launch, Sudarshan Dharmapuri, Vice President of Product Management at IMImobile said,“We are excited to launch DaVinci Social during the Social Media Week in Mumbai. With consumers continuing to use a multitude of channels to communicate with brands, broadcasters and enterprises, having a tool for real time engagement is becoming key to staying relevant in today’s fast moving market. DaVinci Social provides all the tools to utilise user generated content of the most influential mobile and social channels in order to create more meaningful conversations and make smarter business decisions. The launch of DaVinci Social represents a key milestone in accelerating IMI’s growth strategy and further cementing the company’s positioning as a leading technology and solutions provider at the cusp of mobile, social and cloud technologies.”

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