According to a recent report by ABI Research, Android’s smartphone mobile app revenues are projected to reach almost $6.8 billion by the end of 2013, nearly doubling its revenues from the previous year.The report revealed that Android smartphone app revenues will increase from 59.1% to 65.9% when compared to iOS smartphone app revenues over the next twelve months.
Commenting on the insights, ABI analyst Josh Flood said,”Apple’s iOS still leads all the other mobile operating systems’ revenues by a significant margin; however, the greater number of Android smartphones in use is clawing back Apple’s lead in this market. This year, Android smartphones will ship by a factor of more than three-to-one to iPhones.”
The report found that other key contributors to Android’s app revenues are its effective app advertising. Android’s digital advertising, which is primarily based on Google’s powerful analytics search engine and vast experience, gives the company a big edge over Apple. Google has been incredibly successful at mastering targeted online advertising. Additionally, Android’s willingness to incorporate carrier billing for its app purchases could prove to be a very decisive factor against iOS in-house payments. According to the report, App purchases through mobile carriers have recorded significantly higher successful completions when compared to paying by credit or debit cards. This is also particularly notable in emerging markets such as Latin America and Asia-Pacific, where low-cost smartphone sales are beginning to rocket.