Discover India’s biggest game show “Kaun Banega Crorepati” 2013 in a refreshingly new way, digitally


Multi Screen Media (MSM) Pvt. Ltd. have launched the flagship KBC 2013 website and KBC official mobile application. The
digital platforms are packed with a host of rich and immersive video content, exciting features, games and users also stand the chance to win Apple iPADs.

The website

The website comes with the easy to navigate responsive user interface that adapts to multiple screens and displays. Viewers can experience exciting features and play interactive quizzes, contests and games, all on one single digital platform.

Speaking on the launch, Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network  commented “Kaun Banega Crorepati is undoubtedly one of the most admired and loved game show on television today. The popularity quotient is huge and the fan base is getting bigger every year. Our digital platform is especially designed to give our users much more than what they can get from their television sets – a whole new immersive on-demand second screen experience right at their fingertips”

Highlights include  Full episodes, where users can catch up with last night’s KBC episode and  AB’s Special, where users can watch Mr. Bachchan rendering his poetry and catchy one-liners. Moreover, they can watch joyous moments of contestants on winning large sums of money, glimpses of memorable moments and interactions with stars and celebrities, featured on
the television show.

The website allows viewers to play fun filled games like  “Globe Quiz”, a globe-like interface where users can scroll around the earth’s axis, click on any part of the world and answer a trivia question. The interface allows
the user to choose from the KBC characteristic four answers pop-up and it reverts with the correct answer. Then, there is the unique “KBC Web Game”, where users can test their speed and accuracy by playing the game online and stand the chance to win iPADs. The feature allows the user to get a close-to-real experience – they can use all lifelines, score points and
grow up the money tree.

Other key highlights include *“Insta Hot Seat”,* a fun-filled template photo frame of the KBC set, featuring the replica of the “Hot Seat” and Mr. Amitabh Bachchan. Viewers can insert their picture in the frame and share on Facebook and Twitter, *Prize meter & Heat map*, a graphical representation of the prize money won by the contestant and Heat Map
depicts which part of the country he belongs to, a *message wall* through which users can share wishes and messages with Mr. Bachchan, a *photo gallery* which comprises of images of Mr. Bachchan, the contestants and celebrities who comes on the show.

“The idea is to bring the KBC experience up close and personal, across multiple platforms, be it mobile, tablet or online”, he added.

KBC Official Mobile Application

Like the website, this official mobile gaming application provides users with a complete real-like experience, just like playing KBC as the Hot Seat Contestant. Users can use all lifelines, score points and grow up the money tree and share scores on Facebook and Twitter. The app also comes with features like *“Globe Quiz”* and* Insta **Hot Seat”. *This
is a paid application and is available at* *0.99 USD at both Apple and

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