Facebook just updated its Page Terms! You can now run CONTESTS on your Page without a third party app!! This is huge news! Wow. Thousands of companies were already running contests on their Pages that didn’t comply with the 3rd party rule. Now, they will be compliant!
You can now run promotions (contests, sweepstakes, competitions or drawings) on your PAGE wall and/or via a third party app on Facebook. Pages can:
* collect entries via users (fans and non-fans) posting on the Page wall
* collect entries by users commenting or liking on a Page post
* collect entries by having users message the Page
* collect votes via likes (new fans, post likes)
This is all great news for increasing ENGAGEMENT! Plus, with the message feature, companies can open up more dialogs with prospects via the Message feature.
There is just one small rule Pages need to comply with now and it’s around accurate tagging. Pages cannot:
*ask users to tag themselves in any images in order to enter contests. (Facebook wants us to use photo tags for when we’re actually in the photo/image. Makes sense.)
See the official announcement here: https://www.facebook.com/
From a Facebook spokesperson via AllFacebook.com:
“This capability makes it even easier for smaller businesses to help build awareness for a new product, promote the opening of a new location, sell inventory, or advance other business objectives. Say, for instance, a local pizza parlor wants to give away free pizza for a month to the 100th person to like its post. Now the business can do this right on its page (and increase awareness of the post via promoted posts) without needing to work with a third-party to build an app.”
Please do share this exciting news with your friends and fans!
Will you be more likely to run contests on your Page now?
By Mari Smith on her Facebook Status