According to a recent report by comScore, with 73.9 million home and work internet users the Indian online population currently ranks as the 3rd largest in the world after China and the U.S. The 2013 India Digital Future in Focus report provides a comprehensive overview of the Indian market and identifies the prevailing trends in web usage, online video, social networking and online advertising that are defining the Indian online landscape. It also provides a special spotlight covering online market trends in Online Retail, Travel, Entertainment, Real Estate, News and Information.
The report found that India has the youngest skewing online population among BRIC countries, with 75 percent of its internet users under the age of 35. It found that women between the ages of 35-44 are the heaviest internet users in the Indian market.
As per the report, the Indian blogging audience grew 48 percent in the past year to 36 million visitors, while 26 percent of category traffic comes from mobile phones and tablets. The comScore report found that around 54 million internet users in India watched online videos on their computer, accounting for a 27-percent increase over the past year.