According to a recent report by IDC, vendors in the Asia/Pacific (Excluding Japan) (APEJ) region, shipped 119 million smartphone units in 2013 Q2, up 10% quarter-on-quarter and up 75% from 2012 Q2. The strength of the smartphone market stands in stark contrast to the 7% QoQ decline of feature phones to 106 million, resulting in smartphones outshipping feature phones for the first time in APEJ, with a 53% share. While Samsung continues to lead the smartphone pack, in another first, Apple fell out of the top five in the region on the momentum of Chinese players – Lenovo, Coolpad, Huawei and ZTE all outshipped Apple in the quarter.
The report found that there is also a rising segment of homegrown brands, which as a group have been steadily rising in shipments and prominence. This group of players comprised 38% of second quarter volumes, up from 20% in the same quarter of 2012, and 7% 2011 Q2.
The IDC Infographic below shows what defines this segment of players, their importance to the overall smartphone competitive landscape, and some of the notable examples in key emerging Asia/Pacific markets.