With nearly 74 million smartphone users and mobile ad spending projected to double by the end of 2013 in India, mobile-location based advertising platform xAd has officially announced its expansion into India. As part of the expansion, xAd is partnering with India-based mobile ad company Audianz to help extend its platform and location targeting capabilities, including geo-precision and geo-conquesting, to brands and agencies in India.
“Today, there is an overwhelming lack of location-focused mobile advertising options available in India and other parts of the globe,” said Dipanshu Sharma, CEO of xAd. “Brand marketers and agencies in India and Asia are desperately seeking an opportunity to reach relevant mobile audiences on a hyper-local level and the partnership with Audianz gives advertisers the ability to reach this growing mobile market with the most sophisticated targeting techniques available.”
Audianz serves major national advertisers in India including Titan, Samsung, Ford, Toyota and Coca-Cola and with the new partnership, Audianz will sell xAd’s mobile location targeting solutions to their growing list of customers. Through the use of the most accurate location supply as verified by xAd’s SmartLocation™ technology, combined with real-time audience and performance optimization – Audianz is now able to target ads based on where their advertiser’s ideal audience is at any point in time. As a result, xAd’s SmartFencing™ technology generates fences that continually move as the target audience does with the goal of optimizing both reach and performance for advertisers. This is a departure from traditional static geo-fences that have become standard in the industry today.
“The partnership with xAd brings tremendous value to Audianz as we continue to strengthen our portfolio of products/capabilities resulting in more personal and relevant marketing for the growing medium,” said Saurabh Singh Director , Audianz Network Pvt Ltd. “xAd’s proprietary geo-precision technologies will be key in helping us deliver the performance and value now available in location-targeted mobile ads.”