In a bid to provide enhanced user experience to its smartphone customers, Panasonic has partnered with WeChat for its upcoming smartphone products. As a result of this initiative, all the upcoming Panasonic smartphones will have the WeChat application preloaded.
Panasonic has also opened an “Official Account” on WeChat called “Panasonic Smart”. “Official Accounts” is a special feature of WeChat, that can be utilized by companies and merchants alike to build interactivity with their fans in a new and innovative way – through which Panasonic Smartphone users can stay connected on WeChat and stay tuned to latest Panasonic updates. Consumers can share their views & queries related to their Panasonic smartphones through text, voice or video messages; consequently enhancing the overall customer experience.
Speaking on the occasion, Mr. Manish Sharma – Managing Director, Panasonic India said, “Indian mobile phone market and we are committed to continually enhance the user experience on all Panasonic phones. Social networking and messaging apps, which continue to grow in popularity, are the best ways to provide our customers with an enhanced user experience. We are excited about our collaboration with WeChat and look forward to working closely with WeChat to bring even more innovative features to our customers across all our phones.”
[Source: Business Wire India]