Online classified portal OLX.in has partnered with Lowe Lintas to further expand its brand presence in India. Being a multi-agency pitch, Lowe Lintas won the OLX account amidst fierce competition from other top agencies of the country.
Commenting on this development, Mr. Amarjit Singh Batra, CEO, OLX India, said, “The initial TV ads and messaging of ‘Sab Kuch Bikta Hai’ and ‘OLX pe bech de’ has witnessed positive mass appeal resulting in immense brand recall and a clear user preference for the brand. Building up from here, we want to take this notion a step further to fortify OLX’s brand equity and humanize the brand. We were overwhelmed to see interest and response from the top most agencies in the country and we are thankful to all of them who participated in the pitch process and showed an eagerness to work with us. Having weighed all the proposals and looking at the best fit, we chose Lowe Lintas for their ‘Populist’ creativity, their focus on business results and their understanding of our brand. We are confident that Lowe Lintas will be able to help us fulfill our objectives.”
OLX has created a paradigm shift in the Indian mindset by giving the Indian populace the opportunity to sell freely and easily, and this has become increasingly popular among the Indian audience as evident from the traffic on the OLX site. Currently ranked 18th on Alexa, and having grown almost 50 times since the last two years, OLX has become more of a verb where people often refer to ‘OLX pe bech de’ or ‘OLX kar do’ among their friends and family in their daily lives. By helping individuals sell directly to other individuals and eliminating the middlemen, OLX has removed a big pain point for consumers on how to efficiently sell their unused stuff at a great price. And of course, there are millions of people who are looking for deals on second hand products that they couldn’t buy new, and these people frequent OLX regularly and are patronizing the site in a big way.
Naveen Gaur, President, Lowe Lintas, said, “We are exceptionally excited to partner with OLX.in. OLX is at the forefront of a genuine consumer revolution in the Indian online space by creating a new selling culture that sees value in almost everything. OLX was seeking creative excellence based on strong strategic thinking and I think we as Lowe Lintas delivered to that. We look forward to partnering them in creating bigger, better and bolder creative work based on a distinctive brand promise.”