PVR Cinemas has entered into a five-year deal with online booking portal Bookmyshow.com. Under this partnership, BookMyShow will be able to market and sell tickets of PVR Cinemas across its web and mobile applications for the next five years. BookMyShow already has tie-ups for more than 1,400 screens.
Through this partnership, PVR hopes to generate Rs 1,000 crore in ticketing sales over the next five years. Currently, 20 per cent of PVR’s ticket sales happens through its own website. With this tie-up, the multiplex chain aims to increase this to 24-25 per cent annually. This is the first time PVR has opened its ticketing to third party vendors.
Speaking on this, Pramod Arora, PVR Group president and CEO, said, “The intention here is to capture the audience that was not present on the PVR digital platform. Through this deal, we intend to add a chunk of new customers who are present on Bookmyshow but not on PVR’s website.” Bookmyshow will also share its customer relation management analytics data with PVR.
Currently BookMyShow has more than 12 million e-commerce customers, translating into about 30 million tickets annually .