Digital media network, SVG Media has announced that it has retained its leadership position with the current expanded reach of 35.4 million unique visitors. As per the latest comScore numbers, SVG Media (including all entities: Tyroo, PrecisionMatch and DGM India) is the third largest display ad-network in India after Google and Tribal Fusion and the largest Indian display ad-network that reaches out to 47% of the Internet audience over a 3 monthly average.
As per comScore, Total Unique Visitors to SVG Media increased 75% since May 2012 higher than that of any other network in India. SVG Media not only has a significantly higher reach than that of other Indian ad-networks for May 2013 but also the highest 3 month average reach in the Indian Display ad ecosystem. The average daily visitors and total page views for SVG Media stand at 3.8M and 863MM respectively. SVG Media is the only Indian media network offering the largest reach across verticals such as Automobile 80.3%, Technology 63%, Telecom 65%, Business Finance 58% and B2B 75%.
SVG Media’s audience break-up includes 60% male and 40% female audiences on the internet. The 60:40 male to female ratio is in line with the overall internet user average. About 76% of SVG Media’s audience reach comes from the age bracket of 15 – 34 yrs, giving an advertiser the opportunity to target a wider set of audience and to choose the most appropriate mix of internet audience basis their objectives.