Online travel portal MakeMyTrip has launched SMS-based bus-ticket booking service for entry-level phone users. The company’s latest offering enables entry-level mobile phone users to book bus tickets for over 1,300 operators over 12,000 routes across India including the inventory for Punjab Roadways, Gujarat State Road Transport Corporation, Goa and Bihar Road Transport Corporation and Himachal Pradesh Tourism Development Corporation.
To avail the service, customers need to SMS details like destinations of travel, number of passengers and date of travel on a designated number. Then MakeMyTrip will respond with choices of different operators on that day and route. Users will be required to select the operator of choice and make payments using the IMPS (immediate payment service) transaction route.
Commenting on this initiative, Amit Somani, Chief Products Officer, MakeMyTrip said, “India is the largest market for mobile phones, with the growth in handsets-sales and new mobile connections far out-pacing sales of desktops, notebooks and new internet connections. To ensure that the non-smartphone users can also avail and experience the benefits of the mobile platform, we have developed this SMS-base service for bus-ticket reservation. ”