Bharti Airtel has partnered with Google to launch a service ‘Free Zone’, wherein subscribers will be able to access Google services such as Gmail, Google+ and Google search on their mobile phones without any data cost.
Commenting on this partnership, the company stated,”Free Zone powered by Google, will give Airtel mobile customers access to mobile web search and feature phone friendly versions of Gmail and Google+ in India. The first page of a website linked from search results is provided at no data cost.”
When the users leave the Free Zone to navigate deeper into a website or download an attachment they are informed about the data charges and given the option to purchase an appropriate data package.
Users can have unlimited access to Gmail from their mobile browser but if they click on a link or attachment within the email they are directed to a page where they can purchase a data package. Subscribers can search Internet and access the first page of websites from the results for free. However, if they click further into a website after that, they are directed to a page where they can purchase a data package.